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Agent-placement on Meta: Voice + Game Social App FunGO


Background & Strategy

Product type: 1 v 1 voice chat, game room + dating

Region: Middle East

Device: IOS, Android

KPI: CPI, retention rate


Placement objectives

Recruiting streamers, comparing the data of voice rooms & game rooms


Ad Placement Summaries

Break the conventional materials (focusing on beauties) through voice calls (combining males and females to increase interactivity); use chat windows with female topics as the conversation theme + social pictures hugely popular; combine realistic scenes and game content

The volume was doubled and the CPI was lowered by around 10% compared to the standard material through the testing of the direction of the new material.