2020.10-2021.12

Background & Strategy

Product type: 1 v 1 voice chat, game room + dating

Region: Middle East

Device: IOS, Android

KPI: CPI, retention rate

Placement objectives

Recruiting streamers, comparing the data of voice rooms & game rooms

Ad Placement Summaries

Break the conventional materials (focusing on beauties) through voice calls (combining males and females to increase interactivity); use chat windows with female topics as the conversation theme + social pictures hugely popular; combine realistic scenes and game content

The volume was doubled and the CPI was lowered by around 10% compared to the standard material through the testing of the direction of the new material.