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Achieving Industry Reputation with Professional Strength

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Five Pain Points for Enterprises Developing Global Business

Companies do not have a comprehensive understanding of global marketing and often make mistakes

Use a lot of resources but fail to achieve the effect / The mistakes in judgment result in product backlog / The sluggish marketing activities result in the missing of market opportunities / Reduced customer trust results in the constant loss of customers.

Building global brands lacks the support of local partners

Global marketing is difficult with the lack of localization / The promotion is not accurate with less high-quality traffic / The unstable effect results in low customer conversion

Market differentiation causes localization challenges for companies to develop global business

Local labor policies / Unfamiliar with the market environment and hampered by security factors / Restrictions due to barriers arising from complex taxes / Economic, social, cultural, and institutional differences / Exchange rate fluctuations

Global teams have limited experience and the talent pool needs long-term training

Talent training is challenging and unprofessional / The degree of promotion is limited and the target audiences are scattered / The communication is imprecise and lacks market understanding

The problem of resource integration in media procurement exists

Media is difficult to find / Media is not transparent / Media evaluation is difficult / Media integration is difficult / Media usage is difficult / Media is difficult to monitor

AAA Solution Model (Game & Application Promotion)

3A (Aware, Appeal, Act) Full Funnel Marketing Model Application

Contents Users Expect

Aware

Appeal

Act

User’s Needs

Need to use or upgrade

High loyalty or willingness to experience new games/applications

Know the brand, but not familiar with the latest products

Have an initial understanding and knowledge, but not impressed with the product contents

Intend to take actions

Pay for mobile brands and product content, and have loyalty to game products or mobile apps

WEZO Solutions

Conduct global research to raise brand and product awareness

Analyze target market scale, competitor products, and user portrait to build a brand system

Cover global media resources to improve traffic & ROI

Have high-quality global traffic of 200 companies, effectively guide consumer interest, and improve ROI

Combine content marketing and data analysis to improve the monetization abilities of advertising

Focus on a dedicated loyalty market with the combination of content marketing data analysis in multiple dimensions to increase the customer acquisition

AISAS Solution Model (Cross-border E-commerce Promotion)

AISAS Full Funnel Marketing Model Application

Stages of Buyers

· Need to use or upgrade

High brand loyalty or willingness to experience new brands

· Know the brand, but not familiar with the latest products

Expect to compare brands and products for details

· Expect to learn more about the brand through active searches

Visit search/social platforms, brand websites, or third-party merchant platforms

· Intend to take actions

Visit social platforms, brand websites, or third-party merchant platforms

· Spontaneously share and spread

Visit social platforms, brand websites, or third-party merchant platforms

Contents Buyers Expect

Attention

Interest

Search

Action

Share

WEZO Solutions

· Raise brand and product awareness and trigger empathy with emotional marketing

Provide comprehensive brand marketing services to build a brand system from 0 to 1

· Increase traffic and drive users' interest with accurate marketing

Precisely locate target groups, identify KOL/KOC opinion leaders, and expand group influence

· Optimize SEO keywords to improve ranking and easily locate target sellers

Build an independent brand station, use SEO to improve natural traffic, and precisely locate the TARGET

· Improve the conversion and use interactive marketing to facilitate user "engagement"

Build an online social media platform to cultivate user trust

· Enhance social assets and achieve user "sharing" through public praise

Use integrated marketing on multiple platforms to facilitate user proliferation and establish an effective evaluation mechanism

AISAS Solution Model (Cross-border E-commerce Promotion)

AISAS Full Funnel Marketing Model Application

Attention

Raise brand and product awareness and trigger empathy with emotional marketing
Provide comprehensive brand marketing services to build a brand system from 0 to 1

Interest

Increase traffic and drive users’ interest with accurate marketing
Precisely locate target groups, identify KOL/KOC opinion leaders, and expand group influence

Search

Optimize SEO keywords to improve ranking and easily locate target sellers
Build an independent brand station, use SEO to improve natural traffic, and precisely locate the TARGET

Action

Improve the conversion and use interactive marketing to facilitate user “engagement”
Build an online social media platform to cultivate user trust

Share

Enhance social assets and achieve user “sharing” through public praise
Use integrated marketing on multiple platforms to facilitate user proliferation and establish an effective evaluation mechanism

Cases

miHoYo ACGN Mobile Game Genshin Impact
Ad Placement Regions
USA, UK, Canada, Korea, Taiwan (China)
Ad Placement Strategies
Test in phases and analyze advertising strategies
Design multiple materials in phases and conduct tests
Use the game's famous characters in promotional videos to get popularity
Ad Placement Stages
New product launch, volume increase period, stabilization period, decline period
ACGN MMO Legend of Cloud
Customer Need
Legend of Cloud is a Massive Multiplayer Online (MMO) game of the immortal world. It is a traditional hardcore Role-Playing Game (RPG). The user portraits reflect that users are mainly males aged 25+. We had previous promotion experience on Facebook and other channels and require to explore new group expansion in TikTok.
Solution Strategies
The product's features and gameplay are relatively conventional, with highlights including Ivy Chen's endorsement, a large number of awards, and a quick upgrade. As a result, the materials for the test include a fast upgrade display, oral broadcast by entering gift code, career display, upgrade the display of each cultivation element, gang war system, and marriage and childbirth system for Ad placement.
Casual Mobile Game Bangbang Rabbit
Project Difficulties
Material creativity: The customer has high requirements for material visual effects and technologies. CPI and ROI requirements are higher than the average in the market year on year. It is required that we strictly control the cost per customer transaction by buying traffic in large quantities under the premise that the KPI has been achieved
Ad Placement Summaries
The unit price in the CPI and ROI placement cycle can meet the client's material innovation needs.
Self-written script + design achievement
Material production was approved by the client
Daily consumption of peak volume reached 30,000 USD
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miHoYo ACGN Mobile Game Genshin Impact
Ad Placement Regions
USA, UK, Canada, Korea, Taiwan (China)
Ad Placement Stages
New product launch, volume increase period, stabilization period, decline period
Ad Placement Strategies
Test in phases and analyze advertising strategies; Design multiple materials in phases and conduct tests; Use the game's famous characters in promotional videos to get popularity
ACGN MMO Legend of Cloud
Customer Need
Legend of Cloud is a Massive Multiplayer Online (MMO) game of the immortal world. It is a traditional hardcore Role-Playing Game (RPG). The user portraits reflect that users are mainly males aged 25+. We had previous promotion experience on Facebook and other channels and require to explore new group expansion in TikTok.
Solution Strategies
The product's features and gameplay are relatively conventional, with highlights including Ivy Chen's endorsement, a large number of awards, and a quick upgrade. As a result, the materials for the test include a fast upgrade display, oral broadcast by entering gift code, career display, upgrade the display of each cultivation element, gang war system, and marriage and childbirth system for Ad placement.
Casual Mobile Game Bangbang Rabbit
Project Difficulties
Material creativity: The customer has high requirements for material visual effects and technologies. CPI and ROI requirements are higher than the average in the market year on year. It is required that we strictly control the cost per customer transaction by buying traffic in large quantities under the premise that the KPI has been achieved
Ad Placement Summaries
The unit price in the CPI and ROI placement cycle can meet the client's material innovation needs. Self-written script + design achievement. Material production was approved by the client.
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Meta-universe Social App Soul
Ad Placement Regions
USA, Malaysia, Singapore mainly
Target Users
Chinese language users outside China
Ad Placement Strategies
The Ad placement content strategy emphasizes the product attribute of an anonymous social app; emphasizes aspects including dating with soul mates and finding a nearby match through the love bell; the material direction based on anonymous social highlights dating with soul mates; interest planets on metaverse highlight the matching function; three categories: PGC personalized strong attributes, topic interaction, and communication.
Video and Audio Utility App Bilibili
Project Background
The target audience for the audio and visual app Bilibili is young people who like ACGN. The Southeast Asian region is deeply affected by the ACGN culture. Thailand has a sizable audience and a stronger acceptance of Chinese, Japanese, and Korean culture; therefore, it has certain benefits to promoting the audio-visual app with animation as the major theme.
Ad Placement Strategies
TikTok is a new popular social media platform with increasing daily activity in the global market and has a large user base, a natural advertising base, and a younger user population. Therefore, it is the perfect choice for promoting Bilibili.
Live Streaming Social App LiveMe
Project Background
Obtain more user attention and downloads on the premise of high-quality materials, and create interesting and novel advertising displays and content to boost LiveMe's interactive goodwill and retention rate among new users.
Ad Placement Strategies
The team adjusts the output volume of the material whenever necessary with the volume fluctuation change. 50 sets of video materials and 20 sets of picture materials are output on average each month.
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Meta-universe Social App Soul
Ad Placement Regions
USA, Malaysia, Singapore mainly
Target Users
Chinese language users outside China
Ad Placement Strategies
The Ad placement content strategy emphasizes the product attribute of an anonymous social app; emphasizes aspects including dating with soul mates and finding a nearby match through the love bell; the material direction based on anonymous social highlights dating with soul mates; interest planets on metaverse highlight the matching function; three categories: PGC personalized strong attributes, topic interaction, and communication.
Video and Audio Utility App Bilibili
Project Background
The target audience for the audio and visual app Bilibili is young people who like ACGN. The Southeast Asian region is deeply affected by the ACGN culture. Thailand has a sizable audience and a stronger acceptance of Chinese, Japanese, and Korean culture; therefore, it has certain benefits to promoting the audio-visual app with animation as the major theme.
Ad Placement Strategies
TikTok is a new popular social media platform with increasing daily activity in the global market and has a large user base, a natural advertising base, and a younger user population. Therefore, it is the perfect choice for promoting Bilibili.
Live Streaming Social App LiveMe
Project Background
Obtain more user attention and downloads on the premise of high-quality materials, and create interesting and novel advertising displays and content to boost LiveMe's interactive goodwill and retention rate among new users.
Ad Placement Strategies
The team adjusts the output volume of the material whenever necessary with the volume fluctuation change. 50 sets of video materials and 20 sets of picture materials are output on average each month.
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TOSHIBA Microwave Ovens
Ad Placement Strategies
Call for conversion material rotation group test, and increase brand exposure and influence using YouTube celebrity video clip materials and discounts.

Match the volume of video views to increase product viscosity, shorten the user order cycle, and boost conversion.

Determine the key target audiences for seasonal promotions and remarketing, focus on attracting accurate traffic, and improve return on investment.

Hold online giveaway activities and challenge activities to display brand effectiveness in multiple dimensions.
Project Background
Lack of B2C model and global social media marketing experience, low brand awareness and influence, a great number of rivals, and a highly saturated market.
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TOSHIBA Microwave Ovens
Ad Placement Strategies
Call for conversion material rotation group test, and increase brand exposure and influence using YouTube celebrity video clip materials and discounts.
Match the volume of video views to increase product viscosity, shorten the user order cycle, and boost conversion.
Determine the key target audiences for seasonal promotions and remarketing, focus on attracting accurate traffic, and improve return on investment.
Hold online giveaway activities and challenge activities to display brand effectiveness in multiple dimensions.
Project Background
Lack of B2C model and global social media marketing experience, low brand awareness and influence, a great number of rivals, and a highly saturated market.
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Customer Reputation

Utility Clients | CMO

The success of our self-developed utility app in the overseas market could not be achieved without Wezonet. Although Google’s new regulation is unfriendly to us, the Wezonet team was able to get 6 billion+ exposure and 17 million+ downloads for a single Ad at a low cost, which is a difficult thing to achieve. Wezonet is indeed beneficial to us.

Game Client | CEO

As an interactive entertainment firm focusing on the international game market, our main game took the first position in the best-seller list of many nations the first time we commissioned the business to Wezonet, resulting in the brilliant “Google Play Outstanding Game.” We will continue collaborating with Wezonet as long as we are still producing games.