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Independent Station · XP-PEN
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Objectives

Become a branding company

Increase brand awareness among consumers

Simultaneously increase traffic and sales

 

Challenges

New sites: Start from zero for traffic and sales

Customers are unfamiliar with overseas media Ad placement policies & regulations

The intense competition of the products in the same categories requires us to build a brand mindset among customers

 

Strategies

Use Ad agent-placement on independent stations to enhance brand influence online

Optimize website and advertisement materials to match audience preferences

Use advertising tools flexibly to double ROI

 

Results

Increased total sales and enhanced brand recognition

The sales of independent stations increased year by year from 1% to 20% of the total XP-PEN brand sales

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