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TOSHIBA Microwave Ovens Product Ad Placement

Toshiba Ad placement strategies:

1. Call for conversion material rotation group test, and increase brand exposure and influence using YouTube celebrity video clip materials and discounts

2. Match the volume of video views to increase product viscosity, shorten the user order cycle, and boost conversion

3. Determine the key target audiences for seasonal promotions and remarketing, focus on attracting accurate traffic, and improve return on investment

4. Hold online giveaway activities and challenge activities to display brand effectiveness in multiple dimensions


Project Background

Supported language: English

Region: USA

Challenges: Lack of B2C model and global social media marketing experience, low brand awareness and influence, a great number of rivals, and a highly saturated market

KPI: video view/view rate