Objectives

Cover the e-commerce terminals in 34 countries

Reach quality customers

Generate first purchases

Challenges

CPA cost limits

Maximize the acquisition of new users

Cost of the user first purchase is below the limit

Strategies

Understand user portraits of target markets

Segment categories and develop testing plans

Track competitor materials and allocate budget reasonably

Results

Produced and tested 160 sets of high converting materials

Tested more than 40 product categories

CPI price is 30% lower than the client’s expectation