Background & Need
Obtain more user attention and downloads on the premise of high-quality materials, and create interesting and novel advertising displays and content to boost LiveMe’s interactive goodwill and retention rate among new users.
Ad Placement Strategies
The team adjusts the output volume of the material whenever necessary with the volume fluctuation change. 50 sets of video materials and 20 sets of picture materials are output on average each month.
During the period of ranking boost, a total of 150 video clips were produced with creative content including Minions, comedies, dances, and talents.