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Agent-placement on Meta: Hardcore Mobile Game LOST CRUSADE


Background & Strategy

Region: US, T1

Device: IOS, Android

Performance Indicator: CPI, ROI


Customer Need

The client had been using self-placement for a long time before choosing an agency with significant user volumes on Google Media; therefore, we first place the product on Google Media, and then on Meta; the client provides materials


Ad Placement Summaries

After testing and comparing data from multiple dimensions including similar audiences, interest tags, AAA balanced advertising, and gender & age, the user portraits of the product are tested within one month and the daily data consumption increases to 20,000 USD at the peak.