Background & Strategy
Region: US, T1
Device: IOS, Android
Performance Indicator: CPI, ROI
The client had been using self-placement for a long time before choosing an agency with significant user volumes on Google Media; therefore, we first place the product on Google Media, and then on Meta; the client provides materials
Ad Placement Summaries
After testing and comparing data from multiple dimensions including similar audiences, interest tags, AAA balanced advertising, and gender & age, the user portraits of the product are tested within one month and the daily data consumption increases to 20,000 USD at the peak.