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Success Case

APP

100 million advertising budget · CPI less than $1.00

9980+
Daily New Users
$0-
Account Cost
$0W+
Daily Consumption
20% +
Retention Rate
Target
  • Ensure daily cost and retained data
  • Ensure high quality and efficient output of materials
  • Account stability to ensure the freshness of materials
Challenge
  • Create creatives that fit the product
  • Acquire high-quality users with low price and volume
  • Retention rate and activity
Strategy
  • Generate materials based on user portrait analysis
  • Audio, picture and text are close to life and create resonance
  • Co-creation activities, rapid fission
Achievement
  • Daily consumption of 20,000 US dollars
  • The account cost is stable at around $1
  • Daily increase of 10,000 users and retention of 40%+

Break trust barriers and seize overseas markets

0$
Credit month
620+
Registration
0%
Credit rate
Strategy
  • Starting from the population base, religious beliefs, national living standards, prices, government control, competitive product analysis, etc., conduct a comprehensive analysis of the target market.
  • During the two-week test period, a dozen sets of pictures and videos were produced, and high-quality ideas were screened out through material tests to gradually increase the advertising budget.
  • Work closely with relevant media to optimize material size and copywriting in depth to enhance user experience.
Challenge
  • Have never done cash loan products on the Russian market
  • Can the advertiser’s kpi be ignorant?
  • The direction of cash loan product materials and media policy
Achievement
  • The number of registrations has risen steadily and has stabilized at around 650+ since the third week
  • The overall credit month is around US$3.2, which is within the expected range of advertisers
  • The overall credit rate is around 37%
Creativity
  • Adopt the scenario design of bank withdrawals, and combine the product features of “quick loan, that is, on behalf of consumption” of the product, to target precise users

Look for an alliance of “against privacy snoopers” to achieve synergy of quality and efficiency

0mill. +
New users
0%
User retention improvement
top0
Top googleplay tool list
0%
Lower than expected cost
Target
  • Low-cost customer acquisition
  • Improve user retention
  • Improve brand awareness
Challenge
  • There are many tool APP products and fierce competition
  • Acquire a large number of high-quality users at low cost in many regions around the world
  • Increase user stickiness while increasing product exposure
Strategy
  • Combine the target market and the product’s own content characteristics to subdivide and test the product function points
  • Combine application scenarios to efficiently output high-quality creative materials
  • Combine marketing nodes to create hot material with function as the core
  • Expand &A/B test for high-quality materials and make an effect of 1+1>2
Achievement
  • Significant reduction in customer acquisition costs, increased exposure level and user retention
  • Top 5 Googleplay tools
  • Quickly seize the core US market and break through the Southeast Asian market

Create explosive materials with localized elements

0times
Advertising budget increase
0times +
Increase in customer acquisition
25%
Customer acquisition cost reduction
0%
User payment rate has increased significantly
Target
  • Short-term goal: guide users to download apps to meet the requirements of magnitude and cost
  • Long-term goal: continuously increase market share and increase user payment rate
Challenge
  • Social APP products are in the deep water area of ​​the sea, and the competition is fierce;
  • The social market for overseas acquaintances has been divided up by Facebook, WhatsApp, Line, etc. How can open social products open up the market;
  • The product has a strong cultural attribute and requires a deep understanding of local culture, matching the needs of local users, and helping companies avoid “local pits”;
Strategy
  • With the idea of ​​efficiently and comfortably establishing and maintaining social relationships, conduct material tests from product features, benefits, and user habits;
  • Summarize historical data, combine IP/timeliness/hot spots/localization and other elements to increase the incidence of explosive material with a little bit of information;
  • Choose “contrast welfare type” real shot video as the delivery material, lower production cost and larger magnitude;
Achievement
  • The order of magnitude within the cost requirements is increased by over 6 times;
  • Material production cost reduced by 20%-30%
  • Significant increase in user payment rate
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