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Frank Yang

Founder and CEO

Founded WEZO in 2014
Internet veteran
18+ years of expertise in digital marketing
Serial entrepreneur

Message from the President

In the wave of globalization, WEZO intends to help Chinese companies provide global & localized integrated marketing solutions and ensures that advertising continues to provide value for enterprises expanding globally by connecting high-quality media resources and one-stop digital advertising operation services. We will continue to work with companies that enter global markets to explore the path of globalization for Chinese brands. We firmly believe that there will be more outstanding Chinese brands entering the global market!

Snow Chen

General Manager of Integrated Marketing Business Division

  • 18 years of expertise in Internet advertising
  • Successful operation of advertising teams in the searching, infomercial, and short video fields as a Google product expert
  • 5 years+ of expertise in managing e-commerce operation teams of TikTok and Kwai’s; serial entrepreneur
Mark Yang

Senior Director of Cross-Border Marketing Business Division

  • 10 years+ of experience in mobile Internet and cross-border e-commerce as an expert in media integrated marketing
  • Rich expertise in DTC global strategy layout and operation
  • Served famous brands to expand global market including AliExpress, Midea, and DJI
Jane Li

Director of Media Operation Division

  • 7 years of experience in global digital marketing media operation
  • Specialized in integrated marketing strategy for games, apps, e-commerce, and brand clients
  • Served head clients in the industry including Tap4Fun, Cheetah, ByteDance, and Alibaba
Neo Zhang

CTO

  • CTO and the initial group of globally certified product specialists from Google
  • 20 years of experience in advertising and automation R&D
  • 10 years+ of experience in R&D of the whole industry chain of cross-border e-commerce
  • Innovated the “human + technology” model to maximize advertising effects
Christine Law

CFO

  • 10 years+ of experience in financial management as a Chinese Certified Public Accountant
  • Specialized in full process A-shares/overseas listing, M&A restructuring, and company equity financing
  • Served in Deloitte, state-owned enterprises in China, and unicorn enterprises
Tom Chen

COO

  • 22 years of experience in finance
  • Served as audit manager of two listed companies
  • Finance Director of Internet companies
Colin Zhao

Senior Director of Brand Marketing Division

  • Head of the Wezonet global marketing cooperation business
  • 17 years of expertise in the industry as a Google marketing expert
  • Helped 1000+ Chinese brands to enter global markets
Yu Xufeng

Director of Brand Operation Center

  • 5+ years of brand operation expertise in large Internet enterprises
  • Has served as the marketing leader in a leading cross-border service provider
  • Worked for Tencent, Kuaishou, Huawei, and other big names
Bachir El Khodary

Business VP

  • French with 14+ years of entrepreneurship expertise, worked for global clients from China, France, Germany, and America
  • Guided many entrepreneurs to expand business projects from scratch
  • Specialized in company strategy, management, marketing, and sales
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