{"id":17378,"date":"2023-11-17T15:58:00","date_gmt":"2023-11-17T07:58:00","guid":{"rendered":"https:\/\/www.wezonet.com\/?p=17378"},"modified":"2023-12-04T10:20:04","modified_gmt":"2023-12-04T02:20:04","slug":"wezo-was-invited-to-participate-in-the-2024-voyage-empowerment-summit","status":"publish","type":"post","link":"https:\/\/www.wezonet.com\/en\/wezo-was-invited-to-participate-in-the-2024-voyage-empowerment-summit\/","title":{"rendered":"WEZO\u7ef4\u5353\u53d7\u9080\u53c2\u52a0\u201c\u72ec\u201d\u51fa\u5df1\u89c1\u00b7\u201c\u7ad9\u201d\u9886\u672a\u6765\u66a8\u72ec\u7acb\u7ad9\u5356\u5bb62024\u8fdc\u822a\u8d4b\u80fd\u5cf0\u4f1a"},"content":{"rendered":"\n

2023\u5e7411\u670810\u65e5\uff0c\u7531\u6df1\u5733\u5e02\u8de8\u5883\u7535\u5b50\u5546\u52a1\u534f\u4f1a\u4e0eGoogle\u5b98\u65b9\u8054\u5408\u4e3b\u529e\u7684\u201c\u72ec\u201d\u51fa\u5df1\u89c1\u00b7\u201c\u7ad9\u201d\u9886\u672a\u6765\u66a8\u72ec\u7acb\u7ad9\u5356\u5bb62024\u8fdc\u822a\u8d4b\u80fd\u5cf0\u4f1a\u5728\u6df1\u5733\u9686\u91cd\u4e3e\u529e\u3002<\/p>\n\n\n\n

Google\u5927\u4e2d\u534e\u533a\u65b0\u5ba2\u6237\u90e8\u603b\u7ecf\u7406\u82ae\u950b\u3001\u6df1\u5733\u5e02\u8de8\u5883\u7535\u5b50\u5546\u52a1\u534f\u4f1a\u6267\u884c\u4f1a\u957f\u738b\u99a8\u7b49\u767e\u4f59\u4f4d\u884c\u4e1a\u610f\u89c1\u9886\u8896\u3001\u8de8\u5883\u751f\u6001\u670d\u52a1\u7684\u4f01\u4e1a\u5bb6\u3001\u5a92\u4f53\u5b66\u8005\u51fa\u5e2d\u5cf0\u4f1a\uff0c\u672c\u6b21\u5cf0\u4f1a\u6574\u5408\u5934\u90e8\u5e73\u53f0\u8d44\u6e90\u3001\u6253\u9020\u4e00\u7ad9\u5f0f\u51fa\u6d77\u670d\u52a1\uff0c\u52a9\u529b\u4e2d\u56fd\u72ec\u7acb\u7ad9\u5356\u5bb6\u54c1\u724c\u51fa\u6d77\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u7ef4\u5353\u4f5c\u4e3a\u6df1\u8015\u51fa\u6d77\u8425\u9500\u8fd1\u5341\u5e74\u7684\u4e13\u4e1a\u6570\u5b57\u8425\u9500\u670d\u52a1\u5546\uff0c\u643a\u6df1\u78143\u5e74\u3001\u5229\u7528Martech\u80fd\u529b\u6253\u9020\u7684\u6570\u5b57\u5e7f\u544a\u4ea7\u54c1\u2014\u2014”WeMedia”\uff0c\u4eae\u76f8\u201c\u72ec\u201d\u51fa\u5df1\u89c1\u00b7\u201c\u7ad9\u201d\u9886\u672a\u6765\u66a8\u72ec\u7acb\u7ad9\u5356\u5bb62024\u8fdc\u822a\u8d4b\u80fd\u5cf0\u4f1a\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u672c\u6b21\u53c2\u4f1a\u7684\u8de8\u5883\u7535\u5546\u4f01\u4e1a\u591a\u4ee5\u6709\u51fa\u6d77\u7ecf\u9a8c\u7684\u72ec\u7acb\u7ad9\u54c1\u724c\u5356\u5bb6\u4e3a\u4e3b\uff0c\u5927\u5bb6\u975e\u5e38\u5173\u5fc3\u670d\u52a1\u5546\u80fd\u4e3a\u54c1\u724c\u51fa\u6d77\u63d0\u4f9b\u54ea\u4e9b\u65b9\u9762\u7684\u8d4b\u80fd\uff0c\u5982\u4f55\u5e2e\u52a9\u8de8\u5883\u7535\u5546\u4f01\u4e1a\u5728\u6fc0\u70c8\u7684\u7ade\u4e89\u4e2d\u964d\u672c\u589e\u6548\u7a81\u51fa\u91cd\u56f4\u3002\u968f\u7740\u54c1\u724c\u4ef7\u503c\u7684\u51f8\u663e\uff0c\u8bb8\u591a\u7535\u5546\u5e73\u53f0\u7684\u5934\u90e8\u5356\u5bb6\u4e5f\u5728\u7eb7\u7eb7\u5e03\u5c40\u72ec\u7acb\u7ad9\uff0c\u6765\u5230\u5cf0\u4f1a\u73b0\u573a\u53d6\u7ecf\u3002\u5cf0\u4f1a\u73b0\u573a\u6c14\u6c1b\u5341\u5206\u70ed\u70c8\uff0c\u7ef4\u5353\u5c55\u53f0\u6324\u6ee1\u4e86\u54a8\u8be2\u4ea4\u6d41\u7684\u670b\u53cb\u4eec\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u73b0\u573a\u70ed\u95e8\u8bdd\u9898<\/strong><\/h2>\n\n\n\n

1\u3001\u7ef4\u5353\u80fd\u4e3a\u8de8\u5883\u7535\u5546\u5e26\u6765<\/strong>\u54ea\u4e9b\u670d\u52a1\uff1f<\/strong><\/strong><\/p>\n\n\n\n

    \u7ef4\u5353\u81ea2014\u5e74\u6210\u4e3a\u8c37\u6b4c\u4e00\u7ea7\u4ee3\u7406\u5546\u8d77\u6b65\uff0c\u81f3\u4eca\u5df2\u662fGoogle\u3001Meta\u3001TikTok\u3001Kwai\u3001Taboola\u3001Amazon SPN 6\u5bb6\u5a92\u4f53\u7684\u4e2d\u56fd\u533a\u4e00\u7ea7\u4ee3\u7406\u5546\uff0c\u5728\u201c\u5a92\u4f53\u591a\u5143\u5316\u201d\u7b56\u7565\u7684\u6307\u5bfc\u4e0b\uff0c\u53c8\u5148\u540e\u4e0e30\u591a\u5bb6\u5168\u7403+\u6d77\u5916\u672c\u5730\u6d41\u91cf\u5a92\u4f53\u5efa\u7acb\u4e86\u957f\u671f\u7a33\u5b9a\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u4e3a\u8de8\u5883\u7535\u5546\u4f01\u4e1a\u63d0\u4f9b\u5a92\u4ecb\u4ee3\u7406\u53ca\u5e7f\u544a\u6295\u653e\u670d\u52a1\uff0c\u5e74\u5747\u7ba1\u7406\u5e7f\u544a\u9884\u7b9710\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n

\u7ef4\u5353\u4f5c\u4e3a\u56fd\u5bb6\u7ea7\u9ad8\u65b0\u6280\u672f\u4f01\u4e1a\uff0c\u6ce8\u91cd\u6280\u672f\u4e0e\u521b\u65b0\uff0c\u8fd0\u7528Adtech\u548cMartech\u6280\u672f\uff0c\u5728\u4e1a\u5185\u9996\u521b\u201c\u4eba+\u6280\u672f\u201d\u7efc\u5408\u9a71\u52a8\u521b\u65b0\u5546\u4e1a\u6a21\u5f0f\uff0c\u63a8\u51fa\u201cADAM\u201d\u4e00\u7ad9\u5f0f\u5e7f\u544a\u6295\u653e\u7ba1\u7406\u7cfb\u7edf\u3002\u5229\u7528\u667a\u80fd\u5316\u3001\u6570\u5b57\u5316\u8425\u9500\u6280\u672f\uff0c\u7ed3\u5408Google\u3001Meta\u3001TikTok\u5b98\u65b9\u8ba4\u8bc1\u7684\u4e13\u4e1a\u670d\u52a1\u56e2\u961f\uff0c\u4e3a\u8de8\u5883\u7535\u5546\u5ba2\u6237\u63d0\u4f9b\u72ec\u7acb\u7ad9SEO\u63a8\u5e7f\u3001\u54c1\u724c\u7b56\u5212\u3001\u5a92\u4ecb\u4ee3\u7406\u3001\u5e7f\u544a\u6295\u653e\u3001\u521b\u610f\u7d20\u6750\u3001\u5185\u5bb9\u8425\u9500\u3001\u7ea2\u4eba\u8425\u9500\u3001\u793e\u5a92\u8fd0\u8425\u7b49\u4e00\u7ad9\u5f0f\u6574\u5408\u8425\u9500\u670d\u52a1\uff0c\u8ba9\u51fa\u6d77\u4f01\u4e1a\u7684\u6d77\u5916\u8425\u9500\u4e4b\u8def\u770b\u5f97\u89c1\u4e14\u6548\u7387\u9ad8\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2\u3001\u7535\u5546\u51fa\u6d77\u6709\u54ea\u4e9b<\/strong>\u673a\u4f1a\uff0c\u7ef4\u5353\u7684\u89c6\u89d2\u4e0b\u6709\u54ea\u4e9b<\/strong>\u91cd\u8981\u7684\u5e02\u573a\u8d8b\u52bf\uff1f<\/strong><\/p>\n\n\n\n

   \u7ef4\u5353\u5e02\u573a\u7814\u7a76\u56e2\u961f\u901a\u8fc7\u7814\u7a76\u7535\u5546\u5ba2\u6237\u753b\u50cf\u53d1\u73b0\uff0c\u6b27\u6d32\u3001\u5317\u7f8e\u4f5c\u4e3a\u6700\u6210\u719f\u7684\u6d88\u8d39\u5e02\u573a\u4ecd\u662f\u4e2d\u56fd\u4f01\u4e1a\u6700\u4e3b\u6d41\u7684\u51fa\u6d77\u5730\u533a\u3002\u8fd9\u4e9b\u4e3b\u6d41\u8de8\u5883\u5e02\u573a\u7684\u5ba2\u6237\u6700\u5173\u6ce8\u7684\u8d2d\u4e70\u5f71\u54cd\u56e0\u7d20\u5206\u522b\u662f\u8fd0\u8d39\u7684\u9ad8\u4f4e\u3001\u9000\u6362\u8d27\u662f\u5426\u4fbf\u6377\u3001\u7269\u6d41\u6548\u7387\u3001\u4ea7\u54c1\u7684\u54c1\u8d28\u3002\u5e7f\u544a\u6295\u653e\u5a92\u4ecb\u65b9\u9762\uff0cGoogle\u3001Meta\u3001TikTok\u4e09\u5927\u5934\u90e8\u5e7f\u544a\u5a92\u4f53\u4ecd\u4e3a\u8de8\u5883\u7535\u5546\u7684\u9996\u9009\uff0c\u622a\u81f32023\u5e74\u521d\uff0c\u4e3b\u6d41\u51fa\u6d77\u56fd\u5bb6\u7684\u793e\u4ea4\u5a92\u4f53\u6e17\u900f\u7387\u5747\u9ad8\u4e8e80%\uff0c\u5168\u7403\u793e\u4ea4\u5a92\u4f53\u7684\u5e73\u5747\u6e17\u900f\u7387\u8fbe59.4\uff05,\u3002<\/p>\n\n\n\n

\u53e6\u4e00\u4e2a\u975e\u5e38\u503c\u5f97\u5173\u6ce8\u7684\u8de8\u5883\u7535\u5546\u8d8b\u52bf\u662f\uff0c\u5c0f\u5fae\u4f01\u4e1a\u5728\u51fa\u6d77\u4f01\u4e1a\u7fa4\u4f53\u4e2d\u7684\u6bd4\u91cd\u5927\u5e45\u63d0\u5347\uff0c\u6c11\u8425\u4f01\u4e1a\u7684\u51fa\u6d77\u7ade\u4e89\u529b\u6108\u53d1\u7a81\u663e\u3002\u7ef4\u5353\u81ea\u7814\u7684\u4e00\u7ad9\u5f0f\u6d77\u5916\u5a92\u4ecb\u91c7\u8d2d\u7ba1\u7406\u5e73\u53f0\u2014\u2014WeMedia \u5a92\u4ecb\u7ba1\u5bb6\u53ef\u4ee5\u5927\u5e45\u964d\u4f4e\u6d77\u5916\u5e7f\u544a\u6295\u653e\u95e8\u69db\uff0c\u52a9\u529b\u4f01\u4e1a\u5411\u6570\u5b57\u5316\u8425\u9500\u8f6c\u578b\uff0c\u4e3a\u4f01\u4e1a\u51fa\u6d77\u964d\u672c\u589e\u6548\u3002<\/p>\n\n\n\n

3\u3001We<\/strong>M<\/strong>edia\u662f\u4ec0\u4e48\uff0c\u80fd\u5e2e\u6211\u505a\u4ec0\u4e48\uff1f<\/strong><\/strong><\/p>\n\n\n\n

WeMedia\u5a92\u4ecb\u7ba1\u5bb6\u662f\u7ef4\u5353\u7684\u6280\u672f\u578b\u5546\u4e1a\u5316Saas\u4ea7\u54c1\uff0c\u6574\u5408\u6d77\u5916200+\u4f18\u52bf\u5a92\u4f53\u8d44\u6e90\u548c\u4e13\u4e1a\u5a92\u4ecb\u670d\u52a1\uff0c\u4e00\u7ad9\u5f0f\u89e3\u51b3\u51fa\u6d77\u8425\u9500\u5546\u7684\u5f00\u6237\u7533\u8bf7\u3001\u8d44\u91d1\u7ba1\u63a7\u3001\u8d26\u6237\u5145\u503c\u3001\u8d26\u6237\u7ba1\u7406\u3001\u5a92\u4ecb\u63a8\u8350\u3001\u6570\u636e\u5206\u6790\u3001\u8fdd\u89c4\u7533\u8bc9\u3001\u91c7\u8d2d\u7ed3\u7b97\u5168\u5468\u671f\u7684\u4e1a\u52a1\u670d\u52a1\uff0c\u63d0\u9ad8\u51fa\u6d77\u8425\u9500\u6548\u7387\u3002\u5f3a\u5927\u7684\u6574\u5408\u80fd\u529b\u548c\u8fde\u63a5\u80fd\u529b\uff0c\u5feb\u901f\u6253\u901a\u4f01\u4e1a\u7684\u5404\u4e2a\u7cfb\u7edf\uff0c\u5f62\u6210\u6570\u5b57\u5316\u7684\u5a92\u4ecb\u7ba1\u7406\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

WeMedia\u5a92\u4ecb\u7ba1\u5bb6\u52a0\u901f\u4f01\u4e1a\u5728\u8425\u9500\u8d44\u6e90\u3001\u8d44\u91d1\u3001\u56e2\u961f\u548c\u9879\u76ee\u4e4b\u95f4\u7684\u7edf\u4e00\u7ba1\u7406\uff0c\u63d0\u9ad8\u4f01\u4e1a\u7ecf\u8425\u6548\u7387\uff0c\u63d0\u5347\u8fd0\u8425\u80fd\u529b\uff0c\u52a9\u529b\u4f01\u4e1a\u51fa\u6d77\u8425\u9500\u7684\u7cbe\u51c6\u51b3\u7b56,\u81ea2022\u5e744\u6708\u6b63\u5f0f\u4e0a\u7ebf\u4ee5\u6765\uff0c\u6ce8\u518c\u7528\u6237\u76ee\u524d\u5df2\u7ecf\u8fd13000\u5bb6\uff0c\u5e74\u5ea6\u5e7f\u544a\u6d88\u8017\u5728\u5343\u4e07\u7f8e\u91d1\u4ee5\u4e0a\u3002<\/p>\n\n\n\n

WeMedia\u5a92\u4ecb\u7ba1\u5bb6\u5728\u672c\u6b21\u5cf0\u4f1a\u4e0a\u53d7\u5230\u5e7f\u6cdb\u5173\u6ce8\uff0c\u8bf4\u660e\u8de8\u5883\u7535\u5546\u4f01\u4e1a\u5df2\u7ecf\u4e0d\u518d\u4f9d\u8d56\u5355\u4e00\u7684\u6d41\u91cf\u8fdb\u884c\u63a8\u5e7f\uff0c\u4e14\u5341\u5206\u5173\u6ce8\u5e7f\u544a\u6295\u653e\u7684\u4eba\u529b\u6210\u672c\u6295\u5165\uff0c\u4f5c\u4e3a\u51fa\u6d77\u670d\u52a1\u5546\uff0c\u6211\u4eec\u4e5f\u5c06\u4e0d\u65ad\u8fed\u4ee3\u4ea7\u54c1\uff0c\u5347\u7ea7\u670d\u52a1\uff0c\u6ee1\u8db3\u66f4\u591a\u51fa\u6d77\u7528\u6237\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u9700\u8981\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

2023\u5e7411\u670810\u65e5\uff0c\u7531\u6df1\u5733\u5e02\u8de8\u5883\u7535\u5b50\u5546\u52a1\u534f\u4f1a\u4e0eGoogle\u5b98\u65b9\u8054\u5408\u4e3b\u529e\u7684\u201c\u72ec\u201d\u51fa\u5df1\u89c1\u00b7\u201c\u7ad9\u201d\u9886\u672a\u6765\u66a8\u72ec\u7acb\u7ad9\u5356\u5bb62024\u8fdc\u822a\u8d4b\u80fd\u5cf0\u4f1a\u5728\u6df1\u5733\u9686\u91cd\u4e3e\u529e\u3002<\/p>\n","protected":false},"author":1,"featured_media":17379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-17378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","entry","has-media"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/posts\/17378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/comments?post=17378"}],"version-history":[{"count":1,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/posts\/17378\/revisions"}],"predecessor-version":[{"id":17422,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/posts\/17378\/revisions\/17422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/media\/17379"}],"wp:attachment":[{"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/media?parent=17378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/categories?post=17378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/tags?post=17378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}