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class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=MTEwZmUyOThmOWQxOWI4YTdmYmY5MzZmYTU5YmExZTcsMTY4OTc1Nzk0OTkyNw==\" data-ic=\"false\" data-width=\"830\" data-height=\"258\" data-ic-uri=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<h3 class=\"pgc-h-arrow-right\" spellcheck=\"false\">02TikTok\u793e\u7fa4\u7535\u5546\u8986\u76d6\u7206\u54c1\u5168\u5468\u671f<\/h3>\n<p>&nbsp;<\/p>\n<p>TikTok\u4e3a\u7528\u6237\u591a\u8def\u5f84\u8d2d\u4e70\u66f4\u4fbf\u6377\uff0c\u4e14\u8986\u76d6\u7206\u54c1\u5168\u5468\u671f\uff0c\u8ba9\u6bcf\u4e00\u4e2a\u9636\u6bb5\u7684\u5174\u8da3\u4e0e\u70ed\u5ea6\u90fd\u80fd\u591f\u8f6c\u5316\u4e3a\u5b9e\u5b9e\u5728\u5728\u7684\u9500\u91cf\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u5728<strong>\u5b75\u5316\u671f<\/strong>\u65f6\uff0cTikTok\u901a\u8fc7\u5174\u8da3\u63a8\u8350\u548c\u539f\u751f\u5185\u5bb9\uff0c\u52a9\u529b\u7206\u54c1\u51b2\u7834\u540c\u7ade\u54c1\u5708\uff1b<\/li>\n<li><strong>\u7b2c\u4e8c\u9636\u6bb5<\/strong>\u5f15\u8d77\u793e\u7fa4\u8ba8\u8bba\uff0c\u52a0\u901f\u7206\u54c1\u6269\u6563\uff0c\u66f4\u5feb\u8fc7\u6e21\u8d77\u91cf\u671f\uff1b<\/li>\n<li><strong>\u7b2c\u4e09\u9636\u6bb5<\/strong>\uff0c\u7528\u6237\u95f4\u5206\u4eab\u6c1b\u56f4\u6d53\u539a\uff0c\u6301\u7eed\u6d8c\u73b0\u7206\u54c1\u53cd\u9988\uff0c\u6709\u6548\u5ef6\u957f\u7206\u53d1\u671f\uff1b<\/li>\n<li>\u5728<strong>\u8870\u9000\u671f<\/strong>\uff0cTikTok\u53ef\u901a\u8fc7\u793e\u7fa4\u5206\u4eab\u4e0e\u8ba8\u8bba\u6c1b\u56f4\uff0c\u6fc0\u53d1\u66f4\u591a\u7b2c\u4e8c\u589e\u957f\u673a\u4f1a\uff0c\u8ba9\u7206\u54c1\u5728\u5168\u5468\u671f\u90fd\u80fd\u5b8c\u6210\u8be5\u6709\u7684\u4ef7\u503c\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ZjE1N2U5NDYyOGYwN2YwMTI3NGZlNzk0ZGM3MWM2ZGEsMTY4OTc1Nzk0OTkyNw==\" data-ic=\"false\" data-width=\"831\" data-height=\"517\" data-ic-uri=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<h3 class=\"pgc-h-arrow-right\" spellcheck=\"false\">03TikTok\u793e\u7fa4\u7535\u5546\u7b56\u7565\u4f18\u52bf<\/h3>\n<p>&nbsp;<\/p>\n<p>\u4f9d\u6258\u793e\u7fa4\u7535\u5546\u6784\u5efa\u7684\u65e0\u9650\u5faa\u73af\u8d2d\u7269\u8def\u5f84\uff0cTikTok\u6b63\u5728\u6210\u4e3a\u5168\u7403\u7206\u54c1\u65b0\u9635\u5730\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u5728<strong>\u53d1\u73b0\u73af\u8282<\/strong>\uff0c\u5356\u5bb6\u53ef\u4ee5\u4f9d\u6258TikTok\u5927\u6570\u636e\u53ca\u7b97\u6cd5\uff0c\u7cbe\u51c6\u63a8\u8350\uff0c\u8ba9\u7206\u54c1\u9047\u4e0a\u5bf9\u7684\u4eba\uff1b<\/li>\n<li>\u5f53<strong>\u7528\u6237\u8003\u8651\u8d2d\u4e70\u65f6<\/strong>\uff0c\u5728TikTok\u539f\u751f\u793e\u533a\u5185\u5bb9\u53d1\u73b0\u76f8\u5173\u7d20\u4eba\u5185\u5bb9\uff0c\u53e3\u7891\u79cd\u8349\u66f4\u53ef\u4fe1\uff1b<\/li>\n<li>TikTok<strong>\u7528\u6237\u66f4\u70ed\u7231\u5206\u4eab<\/strong>\uff0c\u5f53\u4ed6\u4eec\u5b8c\u6210\u8d2d\u4e70\u540e\uff0c\u4f1a\u4e3b\u52a8\u8fdb\u884c\u5206\u4eab\u53cd\u9988\uff0c\u201c\u79cd\u8349\u201dor\u201c\u8e29\u96f7\u201d\uff0c\u6301\u7eed\u8ba8\u8bba\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=NDE4MGNmZGQ4NTAxYzhhODhkZmIzMTc2M2QzNzczNTIsMTY4OTc1Nzk0OTkyNw==\" data-ic=\"false\" data-width=\"724\" data-height=\"679\" data-ic-uri=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<h3 class=\"pgc-h-arrow-right\" spellcheck=\"false\">04\u57fa\u4e8e\u5e02\u573a\u53ca\u7528\u6237\u9700\u6c42\u6253\u9020\u201c\u7206\u54c1\u516c\u5f0f\u201d<\/h3>\n<p>&nbsp;<\/p>\n<p>\u9664\u4e86\u53ef\u76f4\u89c2\u770b\u5230\u7684\u9500\u552e\u989d\u3001\u793e\u533a\u70ed\u5ea6\u4f20\u64ad\u5916\uff0c\u66f4\u5177\u6709\u54c1\u724c\u548c\u6218\u7565\u7b49\u4ef7\u503c\u3002\u54c1\u724c\u5356\u5bb6\u4e3b\u9700\u8981\u82b1\u66f4\u591a\u65f6\u95f4\u53bb\u5168\u9762\u7406\u89e3TikTok\u7206\u54c1\u4e3a\u4ec0\u4e48\u6210\u529f\uff0c\u9664\u4e86\u6d1e\u5bdfTikTok\u7684\u7528\u6237\u504f\u597d\u5916\uff0c\u8fd8\u9700\u7ed3\u5408\u5b8f\u89c2\u5e02\u573a\u9700\u6c42\u6765\u7efc\u5408\u5224\u65ad\uff0c\u4e0d\u65ad\u9a8c\u8bc1\u65b9\u6cd5\uff0c\u6478\u7d22\u51fa\u81ea\u5df1\u72ec\u5bb6\u53ef\u590d\u523b\u7684\u201c\u7206\u54c1\u516c\u5f0f\u201d\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=NWQ5NDQzYzNmZTIyNmM1Y2FkMTczMGNlYTYwODFmNjYsMTY4OTc1Nzk0OTkyNw==\" data-ic=\"false\" data-width=\"831\" data-height=\"419\" data-ic-uri=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">3<\/h2>\n<h2 style=\"text-align: center;\"><strong>TikTok\u6253\u9020\u7206\u54c1<\/strong><\/h2>\n<h2 style=\"text-align: center;\"><strong>\u6700\u4f73\u5b9e\u8df5\u6848\u4f8b\u2014\u2014ZUCCA<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>TikTok\u7206\u54c1\u9664\u4e86\u5728TikTok Shop\u5b8c\u6210\u4ea4\u6613\u6216\u8005\u901a\u8fc7\u843d\u5730\u9875\u7b49\u8df3\u8f6c\u7ad9\u5916\u5b8c\u6210\u4ea4\u6613\uff0c\u8fd8\u5305\u62ec\u5927\u91cf\u5728TikTok\u5e73\u53f0\u5f15\u7206\u53e3\u7891\u548c\u7834\u5708\u8f6c\u5316\uff0c\u5f62\u6210#TikTok Made Me Buylt\u8d2d\u4e70\u6f6e\u6d41\u7684\u7206\u54c1\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5e2d\u5377\u5168\u7403\u7684\u6f6e\u6d41\u8d8b\u52bf\u4ece\u8fd9\u91cc\u8bde\u751f\uff0c\u7528\u6237\u81ea\u53d1\u8ba8\u8bba\u7684\u7206\u6b3e\u5546\u54c1\u4ece\u8fd9\u91cc\u5b75\u5316\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>#TikTok Made Me Buylt #Beauty Tok #Tech Tok\u8bdd\u9898\u6311\u6218\u5438\u5f15\u5168\u7403\u6d88\u8d39\u8005\u81ea\u53d1\u53d1\u5e16\uff0c\u622a\u6b622023\u5e745\u6708\uff0c\u5355#TikTok Made Me Buylt\u8bdd\u9898\u64ad\u653e\u91cf\u7d2f\u8ba1\u5df2\u8d85537\u4ebf\u6b21\u3002\u8fd9\u4e9b\u8bdd\u9898\u4e0b\u7d2f\u79ef\u4e86\u5927\u91cf\u7684\u7528\u6237\u7fa4\u4f53\uff0c\u6784\u5efa\u6210\u4e0d\u540c\u504f\u597d\u7684\u793e\u7fa4\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ZWY4ODU2OTZiOGZlNDYwODZiNWY2YzU4ODlmMzdjMzUsMTY4OTc1Nzk0OTkyNw==\" data-ic=\"false\" data-width=\"830\" data-height=\"199\" data-ic-uri=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>\u6765\u81ea<strong>\u9a6c\u6765\u897f\u4e9a\u7684\u5e74\u8f7b\u65f6\u5c1a\u54c1\u724cZUCCA<\/strong>\u4fbf\u6df1\u8c19\u201c\u6536\u83b7\u793e\u7fa4\u4fe1\u4efb\u3001\u63a2\u5bfb\u793e\u7fa4\u9700\u6c42\u201d\u7684\u91cd\u8981\u6027\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5728\u4e86\u89e3\u5230TikTok\u4e0a\u7684\u7528\u6237\u5bf9\u4e8e\u65f6\u5c1a\u6709\u7740\u6d53\u539a\u8d2d\u4e70\u5174\u8da3\u540e\uff0cZUCCA\u9891\u7e41\u5728\u54c1\u724c\u8d26\u53f7\u53d1\u5e03\u771f\u4eba\u51fa\u955c\u76f8\u5173\u5185\u5bb9\uff0c\u5e76\u5728TikTok Shop\u5f00\u8bbe\u5e97\u94fa\uff0c\u5e0c\u671b\u4e0e\u53d7\u4f17\u66f4\u9891\u7e41\u5730\u4e92\u52a8\uff0c\u5b9e\u65f6\u6536\u96c6\u7528\u6237\u5bf9\u5546\u54c1\u7684\u53cd\u9988\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=MjExNDlmYTA0NjhiMTM2YTNkMWQzZGQ4NmM2ZDA3ZjEsMTY4OTc1Nzk0OTkyNw==\" data-ic=\"false\" data-width=\"830\" data-height=\"464\" data-ic-uri=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>\u540c\u65f6ZUCCA\u79ef\u6781\u5c1d\u8bd5\u642d\u914d\u76f4\u64ad\u8d2d\u7269\u5e7f\u544a\uff08LSA\uff09\u548cCommunity Interaction\u89e3\u51b3\u65b9\u6848\uff0c\u5e2e\u52a9\u54c1\u724c\u5728\u76f4\u64ad\u671f\u95f4\u6709\u6548\u89e6\u8fbe\u5230\u4e86\u66f4\u6709\u53ef\u80fd\u4e0e\u54c1\u724c\u8fdb\u884c\u4e92\u52a8\u7684\u53d7\u4f17\uff0c\u8ba9\u76f4\u64ad\u95f4\u7684\u70ed\u5ea6\u8d70\u5411\u4e00\u4e2a\u53c8\u4e00\u4e2a\u9ad8\u6f6e\u3002\u6574\u573a\u6d3b\u52a8\u5e26\u6765\u4e866.9\u500d\u7684ROAS\u589e\u2ed3\uff0c\u8fdc\u4f4e\u4e8e\u8be5\u5730\u533a\u5e73\u5747CVR\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>ZUCCA\u8fd8\u901a\u8fc7\u7528\u6237\u7684\u5b9e\u65f6\u8bc4\u8bba\u548c\u53cd\u9988\uff0c\u5bf9\u4ea7\u54c1\u8fdb\u884c\u4f18\u5316\uff0c\u5bf9\u751f\u4ea7\u7ebf\u8fdb\u884c\u63d0\u6548\uff0c\u8fdb\u800c\u5e26\u52a8\u4e86\u66f4\u591a\u7684\u4ea7\u54c1\u9500\u552e\uff0c\u4f7f\u5176\u6210\u4e3a\u9a6c\u6765\u897f\u4e9a\u5e74\u8f7b\u4eba\u4e2d\u65b0\u661f\u54c1\u724c\uff01<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=YjMyZjczMTA1MmJmOTI4NDYxOGFlMGQ5NzM1ZDRhMzcsMTY4OTc1Nzk0OTkyNw==\" data-ic=\"false\" data-width=\"442\" data-height=\"940\" data-ic-uri=\"\" \/><\/div>\n<div class=\"pgc-img\" style=\"text-align: center;\"><span class=\"pgc-img-caption\">ZUCCA\u76f4\u64ad\u95f4<\/span><\/div>\n<p style=\"text-align: center;\">\n<h2 style=\"text-align: center;\">4<\/h2>\n<h2 style=\"text-align: center;\"><strong>\u603b\u7ed3<\/strong><\/h2>\n<h2 style=\"text-align: center;\"><\/h2>\n<p>TikTok\u4f9d\u9760\u5176\u521b\u65b0\u7684\u5185\u5bb9\u5f62\u5f0f\u3001\u793e\u4ea4\u548c\u5206\u4eab\u7279\u6027\u3001\u7cbe\u51c6\u7684\u5185\u5bb9\u63a8\u8350\u7b97\u6cd5\u4ee5\u53ca\u771f\u5b9e\u7684\u79cd\u8349\u5185\u5bb9\uff0c\u5171\u540c\u4fc3\u6210\u4e86TikTok\u793e\u7fa4\u7535\u5546\u7684\u5065\u5eb7\u73af\u5883\uff0c\u7528\u6237\u53d1\u73b0\u5546\u54c1\uff0c\u76f8\u4fe1\u5546\u54c1\uff0c\u613f\u610f\u8d2d\u4e70\uff0c\u5e76\u5728\u4e70\u540e\u6301\u7eed\u53cd\u9988\u8fd9\u4e2a\u826f\u6027\u5faa\u73af\uff0c\u4ece\u800c\u4f7fTikTok\u6210\u4e3a\u5168\u7403\u7206\u54c1\u65b0\u9635\u5730\uff01<\/p>\n<p>&nbsp;<\/p>\n<p>\u5982\u679c\u60a8\u60f3\u8003\u8651\u505a\u6d77\u5916TikTok\u793e\u7fa4\u7535\u5546\uff0c\u6b22\u8fce\u6ce8\u518cWeMedia\u5a92\u4ecb\u7ba1\u5bb6\uff0c\u4e00\u952e\u5f00\u542fTikTok\u6295\u653e\uff5e<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><a href=\"https:\/\/media.adamroi.com\/register?source=36\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ZDI4ZDNjOTc5ODkxZGZhMWE3NTlhNjUxNDUyNDA4NmEsMTY4OTc1Nzk0OTkyNw==\" data-ic=\"false\" data-width=\"777\" data-height=\"399\" data-ic-uri=\"\" \/><\/a><\/div>\n<p style=\"text-align: center;\">\u70b9\u51fb\u4e0a\u65b9\uff0c\u5f00\u542f\u60a8\u7684TikTok\u7206\u54c1\u4e4b\u65c5\uff01<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>WeMedia\u5a92\u4ecb\u7ba1\u5bb6\u662f\u7ef4\u5353\u65d7\u4e0b\u4e00\u7ad9\u5f0f\u5168\u7403\u6d41\u91cf\u91c7\u4e70\u5e73\u53f0\u53ca\u5e7f\u544a\u667a\u80fd\u7ba1\u7406\u5e73\u53f0\uff0c\u805a\u5408\u7ef4\u5353\u4ee3\u7406\u7684Google\u3001Meta\u3001TikTok\u3001Kwai\u7b496\u5bb6\u5a92\u4f53\u3001200+\u4e3b\u6d41\u6d41\u91cf\u5e73\u53f0\u8d44\u6e90\uff0c\u8986\u76d6200\u591a\u4e2a\u533a\u57df\u5e02\u573a\uff1b\u4f7f\u7528\u6d41\u7a0b\u7b80\u5355\u6613\u4e0a\u624b\uff0c\u4ece\u201c\u81ea\u52a9\u5f00\u6237\u201d\u5230\u201c\u81ea\u52a9\u5145\u503c\u201d\u518d\u5230\u201c\u7ed3\u7b97\u6d41\u7a0b\u201d\u53ef\u5728\u5e73\u53f0\u4e00\u7ad9\u5f0f\u5b8c\u6210\uff0c\u7b80\u5316\u5e7f\u544a\u4e3b\u4ece\u5f00\u6237\u3001\u5145\u503c\u5230\u7ed3\u7b97\u7684\u5168\u6d41\u7a0b\u64cd\u4f5c\u3002<\/p>\n<p>\u5e7f\u544a\u4e3b\u53ef\u901a\u8fc7WeMedia\u5b9e\u73b0\u81ea\u52a8\u5316\u667a\u80fd\u7ba1\u7406\u6a21\u5f0f\uff0c\u9ad8\u6548\u7ba1\u7406\u60a8\u7684\u8de8\u5a92\u4f53\u6d41\u91cf\u91c7\u4e70\u4e1a\u52a1\uff0c\u4e00\u7ad9\u5f0f\u5bf9\u63a5\u6d77\u5916\u5a92\u4f53API\uff0c\u52a9\u60a8\u63d0\u5347\u7cbe\u51c6\u8425\u9500\u6548\u679c\u3002<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u5bf9\u4e8e\u7edd\u5927\u591a\u6570\u7684\u8de8\u5883\u7535\u5546\u5356\u5bb6\u6765\u8bf4\uff0c\u8ffd\u6c42\u7206\u54c1\u6210\u4e3a\u4e86\u884c\u4e1a\u5185\u7684\u5171\u8bc6\uff0c\u4f46\u7206\u54c1\u7684\u8bde\u751f\u5f80\u5f80\u5b58\u5728\u8bf8\u591a\u7684\u4e0d\u786e\u5b9a\u6027\u548c\u5076\u7136\u6027\u3002\u4e8b\u5b9e\u4e0a\uff0c\u60f3\u8981\u6253\u9020\u7206\u54c1\uff0c\u8fd8\u5f97\u5148\u5b8c\u6574\u5730\u8ba4\u8bc6\u7206\u54c1\u6253\u9020\u7684\u903b\u8f91\uff0c\u8fdb\u800c\u4e86\u89e3\u5982\u4f55\u66f4\u597d\u5730\u7528\u7206\u54c1\u6765\u8d4b\u80fd\u81ea\u8eab\u7684\u751f\u610f\u7ecf\u8425\u3002 \u66f4\u591a\u51fa\u6d77\u5e72\u8d27\uff0c\u70b9\u51fb\u67e5\u770b\u300b\u300b\u300bhttps:\/\/mp.weixin.qq.com\/s\/4hMJ6o4k7tLs2N5ajdHw2Q \u968f\u7740\u8fd1\u51e0\u5e74\u793e\u4ea4\u7535\u5546\u7684\u53d1\u5c55\uff0c\u7528\u6237\u7684\u8d2d\u4e70\u51b3\u7b56\u53ca\u6d88\u8d39\u884c\u4e3a\u53d1\u751f\u4e86\u53d8\u5316\uff0c\u6d88\u8d39\u8005\u4e0d\u518d\u6ee1\u8db3\u4e8e\u505a\u4e00\u4e2a\u88ab\u52a8\u7684\u7528\u6237\uff0c\u800c\u66f4\u52a0\u79ef\u6781\u5730\u53c2\u4e0e\u5230\u54c1\u724c\u5efa\u8bbe\u53ca\u4ea7\u54c1\u4f20\u64ad\u7684\u8fc7\u7a0b\u4e2d\uff0c\u8fd9\u4e5f\u8ba9\u57fa\u4e8e\u53e3\u7891\u4f20\u64ad\u7684\u793e\u7fa4\u7535\u5546\u6210\u4e3a\u4e86\u5168\u7403\u7535\u5546\u7684\u65b0\u8d8b\u52bf\u3002 &nbsp; \u5728\u53e3\u7891\u4f20\u64ad\u4e4b\u4e0b\uff0c\u7206\u54c1\u5c06\u4e0d\u518d\u662f\u7384\u5b66\uff01 &nbsp; 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