{"id":16980,"date":"2023-05-24T16:00:58","date_gmt":"2023-05-24T08:00:58","guid":{"rendered":"https:\/\/www.wezonet.com\/?p=16980"},"modified":"2023-05-24T16:00:58","modified_gmt":"2023-05-24T08:00:58","slug":"%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2","status":"publish","type":"post","link":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/","title":{"rendered":"\u5a92\u4ecb\u5c0f\u8bfe\u5802 | \u6d77\u5916\u63a8\u5e7f\u5230\u5e95\u600e\u4e48\u505a\uff1f2023\u5e74\u6700\u65b0\u8d8b\u52bf\u62a2\u5148\u770b"},"content":{"rendered":"<p data-track=\"11\" data-pm-slice=\"0 0 []\">\u8fd1\u51e0\u5e74\u56fd\u5185\u5e02\u573a\u7ade\u4e89\u8d8a\u6765\u8d8a\u6fc0\u70c8\uff0c\u8d8a\u6765\u8d8a\u201c\u5377\u201d\uff0c\u4e0d\u5c11\u5356\u5bb6\u628a\u89c6\u7ebf\u6295\u5411\u6d77\u5916\uff0c\u5bfb\u6c42\u65b0\u4e00\u6ce2\u7684\u5e02\u573a\u5f00\u62d3\u53ca\u5546\u4e1a\u589e\u957f\u3002\u524d\u6709\u5728\u6d77\u5916\u95f7\u58f0\u53d1\u5927\u8d22\u3001\u706b\u7206\u5317\u7f8e\u7684\u5feb\u65f6\u5c1a\u201c\u5de8\u517d\u201dSHEIN\uff0c\u8fd1\u8bf4\u4e5f\u6709\u4e2a\u4eba\u5356\u5bb6\u5b9e\u73b0\u6708\u5355\u8fc7\u4e07\u7f8e\u91d1\u7684\u6536\u5165\u3002<\/p>\n<p data-track=\"12\">\n<p data-track=\"13\">\u4f46\u6d77\u5916\u5e02\u573a\u4e0d\u540c\u56fd\u5185\uff0c\u8bb8\u591a\u5c0f\u767d\u5356\u5bb6\u53ef\u80fd\u4e0d\u592a\u4e86\u89e3\u6d77\u5916\u6d88\u8d39\u8005\u4e60\u60ef\u3001\u6587\u5316\uff0c\u5bf9\u4e00\u4e9b\u5e73\u53f0\u63a8\u5e7f\u653f\u7b56\u4e5f\u4e0d\u592a\u6e05\u695a\uff0c\u751a\u81f3\u6709\u4e00\u4e9b\u51fa\u6d77\u67091\u20142\u5e74\u7684\u4e2d\u5c0f\u4f01\u4e1a\u4ecd\u5728\u4e0d\u505c\u201c\u8bd5\u6c34\u201d\uff0c\u627e\u4e0d\u51c6\u6d77\u5916\u63a8\u5e7f\u7684\u65b9\u6cd5\u3002<\/p>\n<p data-track=\"14\">\n<p data-track=\"15\">\u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u51c6\u5907\u542f\u52a8\u51fa\u6d77\u8425\u9500\u8ba1\u5212\u7684\u65b0\u624b\u5356\u5bb6\u63d0\u4f9b\u601d\u8def\uff0c\u8be6\u7ec6\u4e3a\u60a8\u89e3\u6790\u6d77\u5916\u5e7f\u544a\u8425\u9500\u70ed\u95e8\u6e20\u9053\u548c\u8d8b\u52bf\uff0c\u52a9\u529b\u60a8\u65e0\u5fe7\u51fa\u6d77\u3001\u987a\u5229\u8de8\u51fa\u7b2c\u4e00\u6b65\uff01<\/p>\n<p data-track=\"16\">\n<h4 style=\"text-align: center;\" data-track=\"17\"><strong>\u3010\u672c\u671f\u5185\u5bb9\u6982\u8981\u3011<\/strong><\/h4>\n<h4 style=\"text-align: center;\" data-track=\"18\"><\/h4>\n<h4 style=\"text-align: center;\" data-track=\"19\">\u672c\u6587\u5171\u8ba11887\u5b57\uff0c\u603b\u8ba1\u9605\u8bfb3\u5206\u949f\u3002<\/h4>\n<ul>\n<li style=\"text-align: center;\" data-track=\"20\">\n<h4>\u6211\u4eec\u4e3a\u4ec0\u4e48\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f<\/h4>\n<\/li>\n<li style=\"text-align: center;\" data-track=\"21\">\n<h4>\u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053<\/h4>\n<\/li>\n<li style=\"text-align: center;\" data-track=\"22\">\n<h4>\u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf<\/h4>\n<\/li>\n<li data-track=\"23\">\n<h4 style=\"text-align: center;\">\u603b\u7ed3<\/h4>\n<\/li>\n<\/ul>\n<p data-track=\"26\">\n<h2 style=\"text-align: center;\" data-track=\"27\"><strong>01<\/strong><\/h2>\n<h2 style=\"text-align: center;\" data-track=\"29\"><strong>\u4e3a\u4ec0\u4e48\u6211\u4eec\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f<\/strong><\/h2>\n<p data-track=\"31\">\n<p data-track=\"32\">\u968f\u7740\u56fd\u5185\u4e92\u8054\u7f51\u7684\u53d1\u5c55\u548c\u5e02\u573a\u7ade\u4e89\u7684\u52a0\u5267\uff0c\u4f20\u7edf\u7684\u6d41\u91cf\u7ea2\u5229\u9010\u6e10\u51cf\u5c11\uff0c\u83b7\u5ba2\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\u3002\u8fc7\u53bb\u4f9d\u8d56\u4e8e\u5e73\u53f0\u7684\u6709\u673a\u6d41\u91cf\u5df2\u7ecf\u4e0d\u518d\u6709\u6548\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4e2d\u56fd\u4f01\u4e1a\u5f00\u59cb\u63a2\u7d22\u6d77\u5916\u5e02\u573a\uff0c\u5bfb\u627e\u6d77\u5916\u65b0\u7684\u6d41\u91cf\uff0c\u4ee5\u5b9e\u73b0\u54c1\u724c\u53ca\u4ea7\u54c1\u9500\u91cf\u7684\u8fdb\u4e00\u6b65\u63d0\u5347\u3002<\/p>\n<p data-track=\"33\">\n<p data-track=\"34\">\u800c\u5728\u505a\u6d77\u5916\u63a8\u5e7f\u65f6\uff0c\u8bb8\u591a\u8de8\u5883\u5356\u5bb6\u5361\u5728\u4e86\u51fa\u6d77\u8425\u9500\u7684\u7b2c\u4e00\u6b65\uff0c\u4e0d\u77e5\u9053\u5982\u4f55\u9009\u62e9\u5a92\u4f53\uff0c\u4e0d\u77e5\u9053\u54ea\u4e9b\u5a92\u4f53\u5339\u914d\u60a8\u7684\u8425\u9500\u76ee\u6807\uff0c\u4ee5\u53ca\u4e0d\u540c\u5a92\u4f53\u7684\u5e7f\u544a\u4ea7\u54c1\u6838\u5fc3\u573a\u666f\u662f\u4ec0\u4e48\uff0c\u600e\u4e48\u624d\u80fd\u66f4\u597d\u5730\u4e3a\u60a8\u7684\u4e0d\u540c\u9636\u6bb5\u7684KPI\u670d\u52a1\u3002<\/p>\n<p data-track=\"35\">\n<p data-track=\"36\">\u53e6\u5916\uff0c\u7531\u4e8e\u5bf9\u5a92\u4f53\u653f\u7b56\u4e00\u77e5\u534a\u89e3\uff0c\u5904\u5904\u5bfc\u81f4\u8fdd\u89c4\u5c01\u53f7\u3001\u7528\u6237\u8bc4\u4ef7\u4f4e\u7b49\uff0c\u6ca1\u6709\u4e00\u5957\u6e05\u6670\u7684\u5e7f\u544a\u8d44\u4ea7\u7ba1\u7406\u7cfb\u7edf\uff0c\u5728\u5e7f\u544a\u4e0a\u7ebf\u524d\u540e\u5747\u51fa\u73b0\u4e86\u4e0d\u540c\u7a0b\u5ea6\u7684\u95ee\u9898\uff0c\u5bfc\u81f4\u6210\u672c\u6d88\u8017\u4e86\uff0c\u4f46ROI\u6548\u679c\u5e76\u4e0d\u7406\u60f3\u3002<\/p>\n<p data-track=\"37\">\n<p data-track=\"38\">\u5982\u679c\u60f3\u8981\u89e3\u51b3\u4ee5\u4e0a\u8fd9\u4e9b\u95ee\u9898\uff0c\u6211\u4eec\u9700\u8981\u5148\u68b3\u7406\u76ee\u524d\u5168\u7403\u4e3b\u6d41\u5a92\u4f53\u7684\u57fa\u672c\u5927\u76d8\u60c5\u51b5\uff0c\u624d\u80fd\u5bf9\u75c7\u4e0b\u836f\u3001\u627e\u5230\u9002\u5408\u60a8\u7684\u5a92\u4f53\uff0c\u5e76\u4e86\u89e3\u4e0d\u540c\u5a92\u4f53\u7684\u5c5e\u6027\u53ca\u8425\u9500\u4ef7\u503c\u3002<\/p>\n<p data-track=\"39\">\n<p data-track=\"40\"><strong>\u90a3\u4e48\u6d77\u5916\u5e02\u573a2023\u5e74\u70ed\u95e8\u8425\u9500\u8d8b\u52bf\u662f\u4ec0\u4e48\uff0c\u53c8\u5230\u5e95\u6709\u54ea\u4e9b\u4e3b\u6d41\u63a8\u5e7f\u6e20\u9053\u5462\uff1f<\/strong><\/p>\n<p data-track=\"41\">\n<h2 style=\"text-align: center;\" data-track=\"42\"><strong>02<\/strong><\/h2>\n<h2 style=\"text-align: center;\" data-track=\"44\"><strong>\u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf<\/strong><\/h2>\n<p data-track=\"46\">\n<p data-track=\"47\"><strong>\u5728\u6d77\u5916\uff0c\u793e\u4ea4\u5a92\u4f53\u5df2\u6210\u4e3a\u7528\u6237\u76f8\u4e92\u4ea4\u6d41\u3001\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u4e3b\u8981\u5e73\u53f0\u4e4b\u4e00\u3002<\/strong><\/p>\n<p data-track=\"48\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=OTY2NTU1M2YxY2YxYTkwYTFiNjQ5ZjFjOTU2MzM0MzQsMTY4NDkxNDg3MTExNg==\" data-ic=\"false\" data-width=\"706\" data-height=\"184\" data-ic-uri=\"\" \/><\/div>\n<p data-track=\"49\">\n<p data-track=\"50\">\u968f\u7740\u5168\u7403\u7ecf\u6d4e\u4e0d\u786e\u5b9a\u6027\u7684\u63d0\u9ad8\uff0c\u5404\u4e2a\u884c\u4e1a\u9762\u4e34\u7684\u538b\u529b\u4e0e\u65e5\u4ff1\u589e\uff0c60%\u7684\u54c1\u724c\u548c\u7ec4\u7ec7\u4e5f\u90fd\u5bf9\u793e\u4ea4\u5a92\u4f53\u7684\u4f5c\u7528\u6301\u6709\u7684\u671f\u5f85\u4e5f\u5728\u8fdb\u4e00\u6b65\u63d0\u9ad8\u3002<\/p>\n<p data-track=\"51\">\n<p data-track=\"52\">\u800c\u53e6\u4e00\u65b9\u9762\uff0c\u5c31\u50cf<strong>imre\u9ad8\u7ea7\u6570\u5b57\u4f53\u9a8c\u534f\u8c03\u5458<\/strong>\u201cASHLEY STORINO\u201d\u8bf4\u5f97\u90a3\u6837\uff1a<\/p>\n<p data-track=\"53\">\n<blockquote>\n<p data-track=\"54\"><strong>\u201c\u6211\u8f6c\u5411TikTok\u662f\u4e3a\u4e86\u4ece\u771f\u5b9e\u7684\u4eba\u90a3\u91cc\u83b7\u5f97\u8bda\u5b9e\u7684\u8bc4\u8bba\u3002\u201d<\/strong><\/p>\n<\/blockquote>\n<p data-track=\"55\">\n<p data-track=\"56\">\u7528\u6237\u5f00\u59cb\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5bfb\u627e\u81ea\u5df1\u7684\u8d2d\u7269\u7075\u611f\uff0c\u53c2\u8003\u771f\u5b9e\u8bc4\u4ef7\uff0c\u505a\u51fa\u5224\u65ad\u3002<\/p>\n<p data-track=\"57\">\n<p data-track=\"58\">\u636eGWI\u8c03\u7814\u663e\u793a\uff0c\u66f4\u591a\u7684\u4eba\u6b63\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u83b7\u5f97\u54c1\u724c\u4fe1\u606f\uff0c\u5c24\u5176\u662fZ\u4e16\u4ee3\u57282022\u5e74\uff0c\u670948%\u7684\u8868\u793a\u5728\u5bfb\u627e\u66f4\u591a\u54c1\u724c\u6216\u4ea7\u54c1\u4fe1\u606f\u65f6\u4e3b\u8981\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\uff0c\u800c\u6574\u4f53\u5927\u4f17\u7528\u6237\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u8d8b\u52bf\u4e5f\u5728\u4e0d\u65ad\u4e0a\u5347\u3002<\/p>\n<p data-track=\"59\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=OTgzNDIxZmUzN2NlYzNkNmRjZDg2YWE1YTVhZjg2Y2IsMTY4NDkxNDg3MTExNg==\" data-ic=\"false\" data-width=\"1080\" data-height=\"592\" data-ic-uri=\"\" \/><\/div>\n<div class=\"pgc-img\" style=\"text-align: center;\"><span class=\"pgc-img-caption\">\u6570\u636e\u6e90\u81eaGWI<\/span><\/div>\n<p data-track=\"61\">\n<p data-track=\"62\">\u800c\u6d77\u5916\u77e5\u540d\u6570\u636e\u673a\u6784Kepios\u5206\u6790\u663e\u793a\uff0c\u81ea\u75ab\u60c5\u5f00\u59cb\u4ee5\u6765\uff0c\u5168\u7403\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u603b\u6570\u589e\u957f\u4e86\u8fd130%\uff0c\u76f8\u5f53\u4e8e\u8fc7\u53bb3\u5e74\u65b0\u589e\u7528\u6237\u8d85\u8fc710\u4ebf\u3002<\/p>\n<p data-track=\"63\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ZDE4NTM1YTZmOWEyODBlMzEwMWRlMTAwMGZlNTAyNWUsMTY4NDkxNDg3MTExNw==\" data-ic=\"false\" data-width=\"1080\" data-height=\"608\" data-ic-uri=\"\" \/><\/div>\n<div class=\"pgc-img\" style=\"text-align: center;\"><span class=\"pgc-img-caption\">\u6570\u636e\u6e90\u81eadatareportal<\/span><\/div>\n<p data-track=\"65\">\n<p data-track=\"66\">\u540c\u65f6\uff0c\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e5f\u5728\u79ef\u6781\u63a8\u52a8\u793e\u4ea4\u7535\u5546\u7684\u53d1\u5c55\u3002\u4f8b\u5982\uff0cInstagram\u7684shopping\u529f\u80fd\u548cFacebook\u7684Marketplace\u529f\u80fd\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u76f4\u63a5\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u552e\u5356\u4ea7\u54c1\u7684\u673a\u4f1a\u3002\u636e\u7edf\u8ba1\uff0c\u6709\u8d85\u8fc780%\u7684Instagram\u7528\u6237\u66fe\u5728\u5e73\u53f0\u4e0a\u53d1\u73b0\u3001\u7814\u7a76\u6216\u8d2d\u4e70\u8fc7\u4ea7\u54c1\u3002\u8fd9\u663e\u793a\u51fa\u793e\u4ea4\u5a92\u4f53\u5bf9\u4e8e\u4fc3\u8fdb\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u613f\u548c\u63d0\u9ad8\u54c1\u724c\u66dd\u5149\u5ea6\u7684\u91cd\u8981\u6027\u3002<\/p>\n<p data-track=\"67\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=Yjg2YzE2ZmE2Yzk2OTQ3ZjZjZTM5ZmYzNzg1NGU0MTYsMTY4NDkxNDg3MTExNw==\" data-ic=\"false\" data-width=\"824\" data-height=\"1072\" data-ic-uri=\"\" \/><\/div>\n<div class=\"pgc-img\" style=\"text-align: center;\"><span class=\"pgc-img-caption\">\u56fe\u7247\u6e90\u81eaInstagram<\/span><\/div>\n<p style=\"text-align: center;\" data-track=\"69\">\n<h2 style=\"text-align: center;\" data-track=\"70\"><strong>03<\/strong><\/h2>\n<h2 style=\"text-align: center;\" data-track=\"72\"><strong>\u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053<\/strong><\/h2>\n<p data-track=\"74\">\n<p data-track=\"75\"><strong>1\uff09\u4e0d\u540c\u6570\u636e\u7ef4\u5ea6\u4e0a\u5747\u6709\u70ed\u95e8\u5a92\u4f53<\/strong><\/p>\n<p data-track=\"76\">\n<ul>\n<li data-track=\"77\">\u4ece<strong>\u7528\u6237\u91cf<\/strong>\u4e0a\u770b\uff0c\u636edatareportal\u6700\u65b0\u7684\u201c\u5b98\u65b9\u201d\u6570\u636e\u8868\u660e\uff0cFacebook\u4ecd\u7136\u5728\u5168\u7403\u8303\u56f4\u5185\u540d\u5217\u524d\u8305\uff0c\u8be5\u5e94\u7528\u62e5\u670929.58\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237(MAU)\uff0c\u51e0\u4e4e\u76f8\u5f53\u4e8e\u5168\u7403\u603b\u4eba\u53e3\u768437%\u3002\u89c6\u9891\u7f51\u7ad9Youtube\u4ee525.14\u4ebf\u4f4d\u5c45\u7b2c\u4e8c\u3002<\/li>\n<\/ul>\n<p data-track=\"78\">\n<ul>\n<li data-track=\"79\">\u5728<strong>\u7528\u6237\u4f7f\u7528\u65f6\u957f<\/strong>\u4e0a\uff0c\u5728\u5168\u7403\u6700\u5e38\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u5e94\u7528\u7a0b\u5e8f\u4e2d\uff0c\u77ed\u89c6\u9891\u5e73\u53f0TikTok\u57282022\u5e74\u95f4\u7684\u6bcf\u4f4d\u7528\u6237\u5e73\u5747\u6bcf\u6708\u4f7f\u7528\u91cf\u6700\u9ad8\u3002\u53bb\u5e741\u6708\u81f312\u6708\u671f\u95f4\uff0c\u77ed\u89c6\u9891\u5e73\u53f0\u7684Android\u5e94\u7528\u7a0b\u5e8f\u7528\u6237\u5e73\u5747\u6bcf\u6708\u82b1\u8d39\u8fd123.5\u5c0f\u65f6\u4f7fTikTok\u5e94\u7528\u7a0b\u5e8f\u3002<\/li>\n<\/ul>\n<p data-track=\"80\">\n<ul>\n<li data-track=\"81\">\u5728<strong>\u7528\u6237\u504f\u597d<\/strong>\u4e0a\uff0cWhatsapp\u4ee515.8%\u7684\u6295\u7968\u7387\u83b7\u5f97\u7b2c\u4e00\uff0cInstagram\u548cFacebook\u7ee7\u7eed\u4e89\u593a\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\u3002\u4f46\u51fa\u4eba\u610f\u6599\u7684\u662f\uff0c\u5168\u7403\u53ea\u67096.1%\u7684\u5de5\u4f5c\u5e74\u9f84\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u8868\u793aTikTok\u662f\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u5e73\u53f0\uff0c\u5728\u6700\u65b0\u6392\u540d\u4e2d\u4ec5\u6392\u5728\u7b2c\u4e94\u4f4d\u3002<\/li>\n<\/ul>\n<p data-track=\"82\">\n<p data-track=\"83\">\u4e0d\u8fc7\uff0c\u503c\u5f97\u5f3a\u8c03\u7684\u662f\uff0c\u81ea\u53bb\u5e74\u6b64\u65f6\u4ee5\u6765\uff0cTikTok\u7684\u5f97\u7968\u7387\u76f8\u5bf9\u8dc3\u5347\u4e8642%\uff08+1.8\u4e2a\u767e\u5206\u70b9\uff09\uff0c\u56e0\u6b64\u8be5\u5e73\u53f0\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u663e\u7136\u8fd8\u5728\u4e0d\u65ad\u4e0a\u5347\u3002<\/p>\n<p data-track=\"87\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ZmY2NjU0YmYwYTcwMzE4ZjM4NzM2NDc4YjRkYjMyN2EsMTY4NDkxNDg3MTExNw==\" data-ic=\"false\" data-width=\"857\" data-height=\"483\" data-ic-uri=\"\" \/><\/div>\n<div class=\"pgc-img\" style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ZDQ5NmM3MzQxY2NiZmRhYTRhMjU3ZjJjOTQ4ZjQ4MjAsMTY4NDkxNDg3MTExNw==\" data-ic=\"false\" data-width=\"851\" data-height=\"479\" data-ic-uri=\"\" \/><\/div>\n<div class=\"pgc-img\" style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=YTcyYzM1ZGUxOTJjMjgxYjQ2MGMzYjFlM2FmODlhNjUsMTY4NDkxNDg3MTExNw==\" data-ic=\"false\" data-width=\"851\" data-height=\"479\" data-ic-uri=\"\" \/><\/div>\n<div class=\"pgc-img\" style=\"text-align: center;\"><span class=\"pgc-img-caption\">\u6570\u636e\u6e90\u81eadatareportal<\/span><\/div>\n<p data-track=\"88\">\n<p data-track=\"90\">\u90a3\u4e48\uff0c\u60f3\u8981\u5728\u6d77\u5916\u6253\u54cd\u58f0\u91cf\uff0c\u662f\u4e0d\u662f\u6211\u4eec\u53ea\u8981\u6295\u8fd9\u51e0\u4e2a\u5934\u90e8\u5a92\u4f53\u6e20\u9053\u5c31\u53ef\u4ee5\u4e86\uff1f<\/p>\n<p data-track=\"91\">\n<p data-track=\"92\"><strong>2\uff09\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u9009\u62e9\u4e0d\u662f\u4e8c\u5143\u7684\uff0c\u591a\u6570\u7528\u6237\u90fd\u5b58\u5728\u91cd\u53e0<\/strong><\/p>\n<p data-track=\"93\">\n<p data-track=\"94\">\u7a0d\u7b49\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u4e00\u4e0bDigtal\u5b98\u65b9\u53d1\u5e03\u7684\u8fd9\u7ec4\u6570\u636e\u3002<\/p>\n<p data-track=\"95\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=MDFhZmI0NjI5NGFjMDkzM2Q2NmY0ZGYxY2YyMTAxZTAsMTY4NDkxNDg3MTExNw==\" data-ic=\"false\" data-width=\"1080\" data-height=\"608\" data-ic-uri=\"\" \/><\/div>\n<p data-track=\"96\">\n<p data-track=\"97\">\u4f8b\u5982\uff0c\u5728\u5168\u740316\u81f364\u5c81\u7684\u7528\u6237\u4e2d\uff1a<\/p>\n<p data-track=\"98\">\n<ul>\n<li data-track=\"99\">82.5%\u7684TikTok\u7528\u6237\u4ecd\u7136\u6bcf\u6708\u4f7f\u7528Facebook\uff1b<\/li>\n<li data-track=\"100\">84.3%\u7684Telegram\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528WhatsApp\uff1b<\/li>\n<li data-track=\"101\">60.7%\u7684Snapchat\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528Twitter\uff1b<\/li>\n<\/ul>\n<p data-track=\"102\">\n<p data-track=\"103\">\u4e5f\u5c31\u610f\u5473\u7740\u8bb8\u591a\u793e\u4ea4\u5e73\u53f0\u7684\u7528\u6237\u5176\u5b9e\u662f\u91cd\u53e0\u7684\u3002<\/p>\n<p data-track=\"104\">\n<p data-track=\"105\">\u6b64\u5916\uff0c\u7531\u4e8e\u9690\u79c1\u653f\u7b56\u7684\u53d8\u5316\uff0c\u4e5f\u6fc0\u53d1\u4e86\u4e00\u5927\u6279\u5177\u6709\u5c40\u90e8\u533a\u57df\u4f18\u52bf\u7684\u4e2d\u5c0fDSP\u5a92\u4f53\u5d1b\u8d77\u3002\u5404\u56fd\u5bb6\u5730\u533a\u4e5f\u6709\u81ea\u5df1\u5f53\u5730\u6d41\u884c\u7684\u5a92\u4f53\uff0c\u6bd4\u5982\u97e9\u56fdLine\u3001\u8d8a\u5357\u7684zalo\u3001\u4fc4\u7f57\u65af\u7684VK\uff0c\u90fd\u503c\u5f97\u7814\u7a76\u3002<\/p>\n<p data-track=\"106\">\n<p data-track=\"107\">\u8bb8\u591a\u9884\u7b97\u6709\u9650\u7684\u5356\u5bb6\uff0c\u4ecd\u76f2\u76ee\u6267\u7740\u4e8e\u5927\u5a92\u4f53\uff0c\u800c\u4e0d\u53bb\u9488\u5bf9\u81ea\u5df1\u7684\u4ea7\u54c1\u53d7\u4f17\u548c\u63a8\u5e7f\u5730\u533a\u8fdb\u884c\u5206\u6790\uff0c\u8fd9\u6837\u4f1a\u62c9\u4f4e\u8f6c\u5316\u7387\u3002\u800c\u64c5\u957f\u591a\u5143\u5316\u7684\u5a92\u4f53\u7b56\u7565\u7684\u5356\u5bb6\u5219\u53ef\u4ee5\u907f\u5f00\u4e3b\u8981\u5a92\u4f53\u6d41\u91cf\u5cf0\u503c\uff0c\u624d\u80fd\u6709\u6548\u964d\u4f4e\u8425\u9500\u6210\u672c\u3002<\/p>\n<p data-track=\"108\">\n<p data-track=\"109\">\u9762\u5bf9\u8fd9\u4e48\u4e0d\u540c\u7ef4\u5ea6\u3001\u591a\u6837\u5316\u7684\u6d77\u5916\u5a92\u4f53\uff0c\u5982\u679c\u60a8\u8be5\u5982\u4f55\u9009\u62e9\uff0c\u5230\u5e95\u8981\u600e\u4e48\u4e70\uff0c\u4e70\u4ec0\u4e48\uff1f<\/p>\n<p data-track=\"110\">\n<h2 style=\"text-align: center;\" data-track=\"111\"><strong>04<\/strong><\/h2>\n<h2 style=\"text-align: center;\" data-track=\"113\"><strong>\u603b \u7ed3<\/strong><\/h2>\n<p data-track=\"115\">\n<p data-track=\"116\">\u5982\u679c\u60a8\u60f3\u8981\u5b66\u4f1a\u600e\u4e48\u4e70\uff0c\u505a\u4e30\u5bcc\u7684\u5a92\u4f53\u7ec4\u5408\uff0c\u5f00\u6e90\u8282\u6d41\uff0c\u90a3\u4e48\u4e00\u4e2a\u53ef\u9760\u7684\u5168\u7403\u6d77\u5916\u6d41\u91cf\u4e00\u7ad9\u5f0f\u91c7\u4e70\u548c\u7ba1\u7406\u5e73\u53f0\u975e\u5e38\u91cd\u8981\u4e86\u3002<\/p>\n<p data-track=\"117\">\n<p data-track=\"118\">\u4e00\u4e2a\u597d\u7684\u5a92\u4f53\u5e73\u53f0\u5e94\u8be5\u64cd\u4f5c\u7b80\u5355\uff0c\u8ba9\u60a8\u8fc5\u901f\u5b9e\u73b0\u4e00\u952e\u5f00\u6237\u3001\u5728\u7ebf\u5145\u503c\u53ca\u7ed3\u7b97\uff1b\u80fd\u4e3a\u60a8\u63d0\u4f9b\u4e30\u5bcc\u591a\u6837\u7684\u5a92\u4f53\u8d44\u6e90\uff0c\u8ba9\u60a8\u5b8c\u6210\u8de8\u5e73\u53f0\u6d41\u91cf\u91c7\u4e70\uff1b\u5e76\u914d\u5907\u5a92\u4ecb\u57f9\u8bad\uff0c\u8ba9\u60a8\u968f\u65f6\u4e86\u89e3\u6700\u65b0\u8d44\u8baf\uff0c\u8c03\u6574\u4f18\u5316\u5e7f\u544a\uff1b\u540c\u65f6\u805a\u5408\u591a\u79cd\u6d41\u91cf\u6570\u636e\u7ba1\u7406\u770b\u677f\uff0c\u8ba9\u60a8\u7ba1\u7406\u6e38\u5203\u6709\u4f59\u3002<\/p>\n<p data-track=\"119\">\n<p data-track=\"120\">\u800c\u8fd9\u6b63\u662f\u6211\u4eec\u6253\u9020WeMedia\u5a92\u4ecb\u7ba1\u5bb6\u7684\u521d\u8877\u3002<\/p>\n<p data-track=\"121\">\n<p data-track=\"122\">WeMedia\u5a92\u4ecb\u7ba1\u5bb6\u662fWEZO\u7ef4\u5353\u501f\u9274Adtech\u548cMartech\u6280\u672f\uff0c\u5e94\u7528AI\u6280\u672f\uff0c\u79c9\u627f\u201c\u4eba+\u6280\u672f\u201d\u7684\u670d\u52a1\u7406\u5ff5\uff0c\u63a8\u51fa\u7684\u5168\u7403\u6d77\u5916\u6d41\u91cf\u4e00\u7ad9\u5f0f\u91c7\u4e70\u548c\u7ba1\u7406\u5e73\u53f0\u3002\u5e2e\u52a9\u5e7f\u544a\u4e3b\u7528\u66f4\u5c11\u7684\u65f6\u95f4\u3001\u82b1\u66f4\u4f4e\u7684\u94b1\uff0c\u5b9e\u73b0\u9ad8\u4ef7\u503c\u6295\u8d44\u56de\u62a5\uff0c\u52a9\u529b\u8de8\u5883\u5356\u5bb6\u7684\u5168\u7403\u5316\u4e4b\u8def\u3002<\/p>\n<p data-track=\"123\">\n<p data-track=\"124\">\u6211\u4eec\u76ee\u524d\u5df2\u5e2e\u52a93000+\u51fa\u6d77\u5ba2\u6237\u4f18\u5316\u6d41\u91cf\u7ba1\u7406\uff0c\u83b7\u5f9799%\u7684\u5ba2\u6237\u597d\u8bc4\u3002<\/p>\n<p data-track=\"125\">\n<p data-track=\"126\">\u65e0\u8bba\u60a8\u5904\u4e8e\u51fa\u6d77\u6d41\u91cf\u91c7\u4e70\u63a2\u7d22\u7684\u521d\u671f\u9636\u6bb5\u3001\u8fd8\u662f\u5177\u5907\u4e00\u5b9a\u7684\u201c\u8bd5\u6c34\u201d\u7ecf\u9a8c\uff0c\u6216\u8005\u5904\u4e8e\u9884\u7b97\u5c11\u3001\u7528\u6237\u7fa4\u4f53\u5e9e\u5927\u7684\u4e0a\u5347\u671f\uff0c\u90fd\u80fd\u591f\u901a\u8fc7WeMedia\u5b9e\u73b0\u60a8\u7684\u6d77\u5916\u5a92\u4ecb\u6d41\u91cf\u7ba1\u7406\u76ee\u6807\u3002<\/p>\n<p data-track=\"127\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=YzRhNzFiNmZjOWIyZjM1ZTg3N2Y2NDk0NGY2OTUwZTIsMTY4NDkxNDg3MTExNw==\" data-ic=\"false\" data-width=\"1080\" data-height=\"545\" data-ic-uri=\"\" \/><\/div>\n<p style=\"text-align: center;\" data-track=\"128\">\u70b9\u51fb\u6ce8\u518c\uff0c\u4e00\u952e\u5f00\u542f\u6d77\u5916\u6295\u653e\u4e4b\u65c5\uff01<\/p>\n<p data-track=\"129\">\n<p data-track=\"130\">\u53e6\u5916\uff0c\u672c\u671f\u662f\u6211\u4eec\u7684\u65b0\u680f\u76ee\u2014\u2014\u5a92\u4ecb\u5c0f\u8bfe\u5802\u7684\u7b2c\u4e00\u671f\u3002<\/p>\n<p data-track=\"131\">\n<p data-track=\"132\">\u4ee5\u540e\u6211\u4eec\u5c06\u4ed4\u7ec6\u8bb2\u89e3\u6bcf\u4e00\u4e2a\u6d77\u5916\u5a92\u4f53\u7684\u7279\u6027\u3001\u7528\u6237\u7fa4\u4f53\u548c\u73a9\u6cd5\uff0c\u66f4\u6709\u7ef4\u5353\u5a92\u4ecb\u4e13\u5bb6\u5206\u4eab\u6295\u653e\u5c0f\u6280\u5de7\uff5e\u656c\u8bf7\u671f\u5f85\uff01<\/p>\n<p data-track=\"133\">\n<p data-track=\"134\">\u5927\u5bb6\u8981\u662f\u6709\u60f3\u8981\u4e86\u89e3\u7684\u6d77\u5916\u5a92\u4f53\uff0c\u4e5f\u6b22\u8fce\u5728\u6587\u7ae0\u4e0b\u65b9\u7559\u8a00\u54e6\uff5e<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u51e0\u5e74\u56fd\u5185\u5e02\u573a\u7ade\u4e89\u8d8a\u6765\u8d8a\u6fc0\u70c8\uff0c\u8d8a\u6765\u8d8a\u201c\u5377\u201d\uff0c\u4e0d\u5c11\u5356\u5bb6\u628a\u89c6\u7ebf\u6295\u5411\u6d77\u5916\uff0c\u5bfb\u6c42\u65b0\u4e00\u6ce2\u7684\u5e02\u573a\u5f00\u62d3\u53ca\u5546\u4e1a\u589e\u957f\u3002\u524d\u6709\u5728\u6d77\u5916\u95f7\u58f0\u53d1\u5927\u8d22\u3001\u706b\u7206\u5317\u7f8e\u7684\u5feb\u65f6\u5c1a\u201c\u5de8\u517d\u201dSHEIN\uff0c\u8fd1\u8bf4\u4e5f\u6709\u4e2a\u4eba\u5356\u5bb6\u5b9e\u73b0\u6708\u5355\u8fc7\u4e07\u7f8e\u91d1\u7684\u6536\u5165\u3002 \u4f46\u6d77\u5916\u5e02\u573a\u4e0d\u540c\u56fd\u5185\uff0c\u8bb8\u591a\u5c0f\u767d\u5356\u5bb6\u53ef\u80fd\u4e0d\u592a\u4e86\u89e3\u6d77\u5916\u6d88\u8d39\u8005\u4e60\u60ef\u3001\u6587\u5316\uff0c\u5bf9\u4e00\u4e9b\u5e73\u53f0\u63a8\u5e7f\u653f\u7b56\u4e5f\u4e0d\u592a\u6e05\u695a\uff0c\u751a\u81f3\u6709\u4e00\u4e9b\u51fa\u6d77\u67091\u20142\u5e74\u7684\u4e2d\u5c0f\u4f01\u4e1a\u4ecd\u5728\u4e0d\u505c\u201c\u8bd5\u6c34\u201d\uff0c\u627e\u4e0d\u51c6\u6d77\u5916\u63a8\u5e7f\u7684\u65b9\u6cd5\u3002 \u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u51c6\u5907\u542f\u52a8\u51fa\u6d77\u8425\u9500\u8ba1\u5212\u7684\u65b0\u624b\u5356\u5bb6\u63d0\u4f9b\u601d\u8def\uff0c\u8be6\u7ec6\u4e3a\u60a8\u89e3\u6790\u6d77\u5916\u5e7f\u544a\u8425\u9500\u70ed\u95e8\u6e20\u9053\u548c\u8d8b\u52bf\uff0c\u52a9\u529b\u60a8\u65e0\u5fe7\u51fa\u6d77\u3001\u987a\u5229\u8de8\u51fa\u7b2c\u4e00\u6b65\uff01 \u3010\u672c\u671f\u5185\u5bb9\u6982\u8981\u3011 \u672c\u6587\u5171\u8ba11887\u5b57\uff0c\u603b\u8ba1\u9605\u8bfb3\u5206\u949f\u3002 \u6211\u4eec\u4e3a\u4ec0\u4e48\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u603b\u7ed3 01 \u4e3a\u4ec0\u4e48\u6211\u4eec\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u968f\u7740\u56fd\u5185\u4e92\u8054\u7f51\u7684\u53d1\u5c55\u548c\u5e02\u573a\u7ade\u4e89\u7684\u52a0\u5267\uff0c\u4f20\u7edf\u7684\u6d41\u91cf\u7ea2\u5229\u9010\u6e10\u51cf\u5c11\uff0c\u83b7\u5ba2\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\u3002\u8fc7\u53bb\u4f9d\u8d56\u4e8e\u5e73\u53f0\u7684\u6709\u673a\u6d41\u91cf\u5df2\u7ecf\u4e0d\u518d\u6709\u6548\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4e2d\u56fd\u4f01\u4e1a\u5f00\u59cb\u63a2\u7d22\u6d77\u5916\u5e02\u573a\uff0c\u5bfb\u627e\u6d77\u5916\u65b0\u7684\u6d41\u91cf\uff0c\u4ee5\u5b9e\u73b0\u54c1\u724c\u53ca\u4ea7\u54c1\u9500\u91cf\u7684\u8fdb\u4e00\u6b65\u63d0\u5347\u3002 \u800c\u5728\u505a\u6d77\u5916\u63a8\u5e7f\u65f6\uff0c\u8bb8\u591a\u8de8\u5883\u5356\u5bb6\u5361\u5728\u4e86\u51fa\u6d77\u8425\u9500\u7684\u7b2c\u4e00\u6b65\uff0c\u4e0d\u77e5\u9053\u5982\u4f55\u9009\u62e9\u5a92\u4f53\uff0c\u4e0d\u77e5\u9053\u54ea\u4e9b\u5a92\u4f53\u5339\u914d\u60a8\u7684\u8425\u9500\u76ee\u6807\uff0c\u4ee5\u53ca\u4e0d\u540c\u5a92\u4f53\u7684\u5e7f\u544a\u4ea7\u54c1\u6838\u5fc3\u573a\u666f\u662f\u4ec0\u4e48\uff0c\u600e\u4e48\u624d\u80fd\u66f4\u597d\u5730\u4e3a\u60a8\u7684\u4e0d\u540c\u9636\u6bb5\u7684KPI\u670d\u52a1\u3002 \u53e6\u5916\uff0c\u7531\u4e8e\u5bf9\u5a92\u4f53\u653f\u7b56\u4e00\u77e5\u534a\u89e3\uff0c\u5904\u5904\u5bfc\u81f4\u8fdd\u89c4\u5c01\u53f7\u3001\u7528\u6237\u8bc4\u4ef7\u4f4e\u7b49\uff0c\u6ca1\u6709\u4e00\u5957\u6e05\u6670\u7684\u5e7f\u544a\u8d44\u4ea7\u7ba1\u7406\u7cfb\u7edf\uff0c\u5728\u5e7f\u544a\u4e0a\u7ebf\u524d\u540e\u5747\u51fa\u73b0\u4e86\u4e0d\u540c\u7a0b\u5ea6\u7684\u95ee\u9898\uff0c\u5bfc\u81f4\u6210\u672c\u6d88\u8017\u4e86\uff0c\u4f46ROI\u6548\u679c\u5e76\u4e0d\u7406\u60f3\u3002 \u5982\u679c\u60f3\u8981\u89e3\u51b3\u4ee5\u4e0a\u8fd9\u4e9b\u95ee\u9898\uff0c\u6211\u4eec\u9700\u8981\u5148\u68b3\u7406\u76ee\u524d\u5168\u7403\u4e3b\u6d41\u5a92\u4f53\u7684\u57fa\u672c\u5927\u76d8\u60c5\u51b5\uff0c\u624d\u80fd\u5bf9\u75c7\u4e0b\u836f\u3001\u627e\u5230\u9002\u5408\u60a8\u7684\u5a92\u4f53\uff0c\u5e76\u4e86\u89e3\u4e0d\u540c\u5a92\u4f53\u7684\u5c5e\u6027\u53ca\u8425\u9500\u4ef7\u503c\u3002 \u90a3\u4e48\u6d77\u5916\u5e02\u573a2023\u5e74\u70ed\u95e8\u8425\u9500\u8d8b\u52bf\u662f\u4ec0\u4e48\uff0c\u53c8\u5230\u5e95\u6709\u54ea\u4e9b\u4e3b\u6d41\u63a8\u5e7f\u6e20\u9053\u5462\uff1f 02 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u5728\u6d77\u5916\uff0c\u793e\u4ea4\u5a92\u4f53\u5df2\u6210\u4e3a\u7528\u6237\u76f8\u4e92\u4ea4\u6d41\u3001\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u4e3b\u8981\u5e73\u53f0\u4e4b\u4e00\u3002 \u968f\u7740\u5168\u7403\u7ecf\u6d4e\u4e0d\u786e\u5b9a\u6027\u7684\u63d0\u9ad8\uff0c\u5404\u4e2a\u884c\u4e1a\u9762\u4e34\u7684\u538b\u529b\u4e0e\u65e5\u4ff1\u589e\uff0c60%\u7684\u54c1\u724c\u548c\u7ec4\u7ec7\u4e5f\u90fd\u5bf9\u793e\u4ea4\u5a92\u4f53\u7684\u4f5c\u7528\u6301\u6709\u7684\u671f\u5f85\u4e5f\u5728\u8fdb\u4e00\u6b65\u63d0\u9ad8\u3002 \u800c\u53e6\u4e00\u65b9\u9762\uff0c\u5c31\u50cfimre\u9ad8\u7ea7\u6570\u5b57\u4f53\u9a8c\u534f\u8c03\u5458\u201cASHLEY STORINO\u201d\u8bf4\u5f97\u90a3\u6837\uff1a \u201c\u6211\u8f6c\u5411TikTok\u662f\u4e3a\u4e86\u4ece\u771f\u5b9e\u7684\u4eba\u90a3\u91cc\u83b7\u5f97\u8bda\u5b9e\u7684\u8bc4\u8bba\u3002\u201d \u7528\u6237\u5f00\u59cb\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5bfb\u627e\u81ea\u5df1\u7684\u8d2d\u7269\u7075\u611f\uff0c\u53c2\u8003\u771f\u5b9e\u8bc4\u4ef7\uff0c\u505a\u51fa\u5224\u65ad\u3002 \u636eGWI\u8c03\u7814\u663e\u793a\uff0c\u66f4\u591a\u7684\u4eba\u6b63\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u83b7\u5f97\u54c1\u724c\u4fe1\u606f\uff0c\u5c24\u5176\u662fZ\u4e16\u4ee3\u57282022\u5e74\uff0c\u670948%\u7684\u8868\u793a\u5728\u5bfb\u627e\u66f4\u591a\u54c1\u724c\u6216\u4ea7\u54c1\u4fe1\u606f\u65f6\u4e3b\u8981\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\uff0c\u800c\u6574\u4f53\u5927\u4f17\u7528\u6237\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u8d8b\u52bf\u4e5f\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eaGWI \u800c\u6d77\u5916\u77e5\u540d\u6570\u636e\u673a\u6784Kepios\u5206\u6790\u663e\u793a\uff0c\u81ea\u75ab\u60c5\u5f00\u59cb\u4ee5\u6765\uff0c\u5168\u7403\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u603b\u6570\u589e\u957f\u4e86\u8fd130%\uff0c\u76f8\u5f53\u4e8e\u8fc7\u53bb3\u5e74\u65b0\u589e\u7528\u6237\u8d85\u8fc710\u4ebf\u3002 \u6570\u636e\u6e90\u81eadatareportal \u540c\u65f6\uff0c\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e5f\u5728\u79ef\u6781\u63a8\u52a8\u793e\u4ea4\u7535\u5546\u7684\u53d1\u5c55\u3002\u4f8b\u5982\uff0cInstagram\u7684shopping\u529f\u80fd\u548cFacebook\u7684Marketplace\u529f\u80fd\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u76f4\u63a5\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u552e\u5356\u4ea7\u54c1\u7684\u673a\u4f1a\u3002\u636e\u7edf\u8ba1\uff0c\u6709\u8d85\u8fc780%\u7684Instagram\u7528\u6237\u66fe\u5728\u5e73\u53f0\u4e0a\u53d1\u73b0\u3001\u7814\u7a76\u6216\u8d2d\u4e70\u8fc7\u4ea7\u54c1\u3002\u8fd9\u663e\u793a\u51fa\u793e\u4ea4\u5a92\u4f53\u5bf9\u4e8e\u4fc3\u8fdb\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u613f\u548c\u63d0\u9ad8\u54c1\u724c\u66dd\u5149\u5ea6\u7684\u91cd\u8981\u6027\u3002 \u56fe\u7247\u6e90\u81eaInstagram 03 \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 1\uff09\u4e0d\u540c\u6570\u636e\u7ef4\u5ea6\u4e0a\u5747\u6709\u70ed\u95e8\u5a92\u4f53 \u4ece\u7528\u6237\u91cf\u4e0a\u770b\uff0c\u636edatareportal\u6700\u65b0\u7684\u201c\u5b98\u65b9\u201d\u6570\u636e\u8868\u660e\uff0cFacebook\u4ecd\u7136\u5728\u5168\u7403\u8303\u56f4\u5185\u540d\u5217\u524d\u8305\uff0c\u8be5\u5e94\u7528\u62e5\u670929.58\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237(MAU)\uff0c\u51e0\u4e4e\u76f8\u5f53\u4e8e\u5168\u7403\u603b\u4eba\u53e3\u768437%\u3002\u89c6\u9891\u7f51\u7ad9Youtube\u4ee525.14\u4ebf\u4f4d\u5c45\u7b2c\u4e8c\u3002 \u5728\u7528\u6237\u4f7f\u7528\u65f6\u957f\u4e0a\uff0c\u5728\u5168\u7403\u6700\u5e38\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u5e94\u7528\u7a0b\u5e8f\u4e2d\uff0c\u77ed\u89c6\u9891\u5e73\u53f0TikTok\u57282022\u5e74\u95f4\u7684\u6bcf\u4f4d\u7528\u6237\u5e73\u5747\u6bcf\u6708\u4f7f\u7528\u91cf\u6700\u9ad8\u3002\u53bb\u5e741\u6708\u81f312\u6708\u671f\u95f4\uff0c\u77ed\u89c6\u9891\u5e73\u53f0\u7684Android\u5e94\u7528\u7a0b\u5e8f\u7528\u6237\u5e73\u5747\u6bcf\u6708\u82b1\u8d39\u8fd123.5\u5c0f\u65f6\u4f7fTikTok\u5e94\u7528\u7a0b\u5e8f\u3002 \u5728\u7528\u6237\u504f\u597d\u4e0a\uff0cWhatsapp\u4ee515.8%\u7684\u6295\u7968\u7387\u83b7\u5f97\u7b2c\u4e00\uff0cInstagram\u548cFacebook\u7ee7\u7eed\u4e89\u593a\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\u3002\u4f46\u51fa\u4eba\u610f\u6599\u7684\u662f\uff0c\u5168\u7403\u53ea\u67096.1%\u7684\u5de5\u4f5c\u5e74\u9f84\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u8868\u793aTikTok\u662f\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u5e73\u53f0\uff0c\u5728\u6700\u65b0\u6392\u540d\u4e2d\u4ec5\u6392\u5728\u7b2c\u4e94\u4f4d\u3002 \u4e0d\u8fc7\uff0c\u503c\u5f97\u5f3a\u8c03\u7684\u662f\uff0c\u81ea\u53bb\u5e74\u6b64\u65f6\u4ee5\u6765\uff0cTikTok\u7684\u5f97\u7968\u7387\u76f8\u5bf9\u8dc3\u5347\u4e8642%\uff08+1.8\u4e2a\u767e\u5206\u70b9\uff09\uff0c\u56e0\u6b64\u8be5\u5e73\u53f0\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u663e\u7136\u8fd8\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eadatareportal \u90a3\u4e48\uff0c\u60f3\u8981\u5728\u6d77\u5916\u6253\u54cd\u58f0\u91cf\uff0c\u662f\u4e0d\u662f\u6211\u4eec\u53ea\u8981\u6295\u8fd9\u51e0\u4e2a\u5934\u90e8\u5a92\u4f53\u6e20\u9053\u5c31\u53ef\u4ee5\u4e86\uff1f 2\uff09\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u9009\u62e9\u4e0d\u662f\u4e8c\u5143\u7684\uff0c\u591a\u6570\u7528\u6237\u90fd\u5b58\u5728\u91cd\u53e0 \u7a0d\u7b49\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u4e00\u4e0bDigtal\u5b98\u65b9\u53d1\u5e03\u7684\u8fd9\u7ec4\u6570\u636e\u3002 \u4f8b\u5982\uff0c\u5728\u5168\u740316\u81f364\u5c81\u7684\u7528\u6237\u4e2d\uff1a 82.5%\u7684TikTok\u7528\u6237\u4ecd\u7136\u6bcf\u6708\u4f7f\u7528Facebook\uff1b 84.3%\u7684Telegram\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528WhatsApp\uff1b 60.7%\u7684Snapchat\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528Twitter\uff1b \u4e5f\u5c31\u610f\u5473\u7740\u8bb8\u591a\u793e\u4ea4\u5e73\u53f0\u7684\u7528\u6237\u5176\u5b9e\u662f\u91cd\u53e0\u7684\u3002 \u6b64\u5916\uff0c\u7531\u4e8e\u9690\u79c1\u653f\u7b56\u7684\u53d8\u5316\uff0c\u4e5f\u6fc0\u53d1\u4e86\u4e00\u5927\u6279\u5177\u6709\u5c40\u90e8\u533a\u57df\u4f18\u52bf\u7684\u4e2d\u5c0fDSP\u5a92\u4f53\u5d1b\u8d77\u3002\u5404\u56fd\u5bb6\u5730\u533a\u4e5f\u6709\u81ea\u5df1\u5f53\u5730\u6d41\u884c\u7684\u5a92\u4f53\uff0c\u6bd4\u5982\u97e9\u56fdLine\u3001\u8d8a\u5357\u7684zalo\u3001\u4fc4\u7f57\u65af\u7684VK\uff0c\u90fd\u503c\u5f97\u7814\u7a76\u3002 \u8bb8\u591a\u9884\u7b97\u6709\u9650\u7684\u5356\u5bb6\uff0c\u4ecd\u76f2\u76ee\u6267\u7740\u4e8e\u5927\u5a92\u4f53\uff0c\u800c\u4e0d\u53bb\u9488\u5bf9\u81ea\u5df1\u7684\u4ea7\u54c1\u53d7\u4f17\u548c\u63a8\u5e7f\u5730\u533a\u8fdb\u884c\u5206\u6790\uff0c\u8fd9\u6837\u4f1a\u62c9\u4f4e\u8f6c\u5316\u7387\u3002\u800c\u64c5\u957f\u591a\u5143\u5316\u7684\u5a92\u4f53\u7b56\u7565\u7684\u5356\u5bb6\u5219\u53ef\u4ee5\u907f\u5f00\u4e3b\u8981\u5a92\u4f53\u6d41\u91cf\u5cf0\u503c\uff0c\u624d\u80fd\u6709\u6548\u964d\u4f4e\u8425\u9500\u6210\u672c\u3002 \u9762\u5bf9\u8fd9\u4e48\u4e0d\u540c\u7ef4\u5ea6\u3001\u591a\u6837\u5316\u7684\u6d77\u5916\u5a92\u4f53\uff0c\u5982\u679c\u60a8\u8be5\u5982\u4f55\u9009\u62e9\uff0c\u5230\u5e95\u8981\u600e\u4e48\u4e70\uff0c\u4e70\u4ec0\u4e48\uff1f 04 \u603b \u7ed3 \u5982\u679c\u60a8\u60f3\u8981\u5b66\u4f1a\u600e\u4e48\u4e70\uff0c\u505a\u4e30\u5bcc\u7684\u5a92\u4f53\u7ec4\u5408\uff0c\u5f00\u6e90\u8282\u6d41\uff0c\u90a3\u4e48\u4e00\u4e2a\u53ef\u9760\u7684\u5168\u7403\u6d77\u5916\u6d41\u91cf\u4e00\u7ad9\u5f0f\u91c7\u4e70\u548c\u7ba1\u7406\u5e73\u53f0\u975e\u5e38\u91cd\u8981\u4e86\u3002 \u4e00\u4e2a\u597d\u7684\u5a92\u4f53\u5e73\u53f0\u5e94\u8be5\u64cd\u4f5c\u7b80\u5355\uff0c\u8ba9\u60a8\u8fc5\u901f\u5b9e\u73b0\u4e00\u952e\u5f00\u6237\u3001\u5728\u7ebf\u5145\u503c\u53ca\u7ed3\u7b97\uff1b\u80fd\u4e3a\u60a8\u63d0\u4f9b\u4e30\u5bcc\u591a\u6837\u7684\u5a92\u4f53\u8d44\u6e90\uff0c\u8ba9\u60a8\u5b8c\u6210\u8de8\u5e73\u53f0\u6d41\u91cf\u91c7\u4e70\uff1b\u5e76\u914d\u5907\u5a92\u4ecb\u57f9\u8bad\uff0c\u8ba9\u60a8\u968f\u65f6\u4e86\u89e3\u6700\u65b0\u8d44\u8baf\uff0c\u8c03\u6574\u4f18\u5316\u5e7f\u544a\uff1b\u540c\u65f6\u805a\u5408\u591a\u79cd\u6d41\u91cf\u6570\u636e\u7ba1\u7406\u770b\u677f\uff0c\u8ba9\u60a8\u7ba1\u7406\u6e38\u5203\u6709\u4f59\u3002 \u800c\u8fd9\u6b63\u662f\u6211\u4eec\u6253\u9020WeMedia\u5a92\u4ecb\u7ba1\u5bb6\u7684\u521d\u8877\u3002&hellip;<\/p>\n","protected":false},"author":1,"featured_media":16984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[40],"tags":[48],"class_list":["post-16980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dry-goods","tag-48","entry","has-media"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u8fd1\u51e0\u5e74\u56fd\u5185\u5e02\u573a\u7ade\u4e89\u8d8a\u6765\u8d8a\u6fc0\u70c8\uff0c\u8d8a\u6765\u8d8a\u201c\u5377\u201d\uff0c\u4e0d\u5c11\u5356\u5bb6\u628a\u89c6\u7ebf\u6295\u5411\u6d77\u5916\uff0c\u5bfb\u6c42\u65b0\u4e00\u6ce2\u7684\u5e02\u573a\u5f00\u62d3\u53ca\u5546\u4e1a\u589e\u957f\u3002\u524d\u6709\u5728\u6d77\u5916\u95f7\u58f0\u53d1\u5927\u8d22\u3001\u706b\u7206\u5317\u7f8e\u7684\u5feb\u65f6\u5c1a\u201c\u5de8\u517d\u201dSHEIN\uff0c\u8fd1\u8bf4\u4e5f\u6709\u4e2a\u4eba\u5356\u5bb6\u5b9e\u73b0\u6708\u5355\u8fc7\u4e07\u7f8e\u91d1\u7684\u6536\u5165\u3002 \u4f46\u6d77\u5916\u5e02\u573a\u4e0d\u540c\u56fd\u5185\uff0c\u8bb8\u591a\u5c0f\u767d\u5356\u5bb6\u53ef\u80fd\u4e0d\u592a\u4e86\u89e3\u6d77\u5916\u6d88\u8d39\u8005\u4e60\u60ef\u3001\u6587\u5316\uff0c\u5bf9\u4e00\u4e9b\u5e73\u53f0\u63a8\u5e7f\u653f\u7b56\u4e5f\u4e0d\u592a\u6e05\u695a\uff0c\u751a\u81f3\u6709\u4e00\u4e9b\u51fa\u6d77\u67091\u20142\u5e74\u7684\u4e2d\u5c0f\u4f01\u4e1a\u4ecd\u5728\u4e0d\u505c\u201c\u8bd5\u6c34\u201d\uff0c\u627e\u4e0d\u51c6\u6d77\u5916\u63a8\u5e7f\u7684\u65b9\u6cd5\u3002 \u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u51c6\u5907\u542f\u52a8\u51fa\u6d77\u8425\u9500\u8ba1\u5212\u7684\u65b0\u624b\u5356\u5bb6\u63d0\u4f9b\u601d\u8def\uff0c\u8be6\u7ec6\u4e3a\u60a8\u89e3\u6790\u6d77\u5916\u5e7f\u544a\u8425\u9500\u70ed\u95e8\u6e20\u9053\u548c\u8d8b\u52bf\uff0c\u52a9\u529b\u60a8\u65e0\u5fe7\u51fa\u6d77\u3001\u987a\u5229\u8de8\u51fa\u7b2c\u4e00\u6b65\uff01 \u3010\u672c\u671f\u5185\u5bb9\u6982\u8981\u3011 \u672c\u6587\u5171\u8ba11887\u5b57\uff0c\u603b\u8ba1\u9605\u8bfb3\u5206\u949f\u3002 \u6211\u4eec\u4e3a\u4ec0\u4e48\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u603b\u7ed3 01 \u4e3a\u4ec0\u4e48\u6211\u4eec\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u968f\u7740\u56fd\u5185\u4e92\u8054\u7f51\u7684\u53d1\u5c55\u548c\u5e02\u573a\u7ade\u4e89\u7684\u52a0\u5267\uff0c\u4f20\u7edf\u7684\u6d41\u91cf\u7ea2\u5229\u9010\u6e10\u51cf\u5c11\uff0c\u83b7\u5ba2\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\u3002\u8fc7\u53bb\u4f9d\u8d56\u4e8e\u5e73\u53f0\u7684\u6709\u673a\u6d41\u91cf\u5df2\u7ecf\u4e0d\u518d\u6709\u6548\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4e2d\u56fd\u4f01\u4e1a\u5f00\u59cb\u63a2\u7d22\u6d77\u5916\u5e02\u573a\uff0c\u5bfb\u627e\u6d77\u5916\u65b0\u7684\u6d41\u91cf\uff0c\u4ee5\u5b9e\u73b0\u54c1\u724c\u53ca\u4ea7\u54c1\u9500\u91cf\u7684\u8fdb\u4e00\u6b65\u63d0\u5347\u3002 \u800c\u5728\u505a\u6d77\u5916\u63a8\u5e7f\u65f6\uff0c\u8bb8\u591a\u8de8\u5883\u5356\u5bb6\u5361\u5728\u4e86\u51fa\u6d77\u8425\u9500\u7684\u7b2c\u4e00\u6b65\uff0c\u4e0d\u77e5\u9053\u5982\u4f55\u9009\u62e9\u5a92\u4f53\uff0c\u4e0d\u77e5\u9053\u54ea\u4e9b\u5a92\u4f53\u5339\u914d\u60a8\u7684\u8425\u9500\u76ee\u6807\uff0c\u4ee5\u53ca\u4e0d\u540c\u5a92\u4f53\u7684\u5e7f\u544a\u4ea7\u54c1\u6838\u5fc3\u573a\u666f\u662f\u4ec0\u4e48\uff0c\u600e\u4e48\u624d\u80fd\u66f4\u597d\u5730\u4e3a\u60a8\u7684\u4e0d\u540c\u9636\u6bb5\u7684KPI\u670d\u52a1\u3002 \u53e6\u5916\uff0c\u7531\u4e8e\u5bf9\u5a92\u4f53\u653f\u7b56\u4e00\u77e5\u534a\u89e3\uff0c\u5904\u5904\u5bfc\u81f4\u8fdd\u89c4\u5c01\u53f7\u3001\u7528\u6237\u8bc4\u4ef7\u4f4e\u7b49\uff0c\u6ca1\u6709\u4e00\u5957\u6e05\u6670\u7684\u5e7f\u544a\u8d44\u4ea7\u7ba1\u7406\u7cfb\u7edf\uff0c\u5728\u5e7f\u544a\u4e0a\u7ebf\u524d\u540e\u5747\u51fa\u73b0\u4e86\u4e0d\u540c\u7a0b\u5ea6\u7684\u95ee\u9898\uff0c\u5bfc\u81f4\u6210\u672c\u6d88\u8017\u4e86\uff0c\u4f46ROI\u6548\u679c\u5e76\u4e0d\u7406\u60f3\u3002 \u5982\u679c\u60f3\u8981\u89e3\u51b3\u4ee5\u4e0a\u8fd9\u4e9b\u95ee\u9898\uff0c\u6211\u4eec\u9700\u8981\u5148\u68b3\u7406\u76ee\u524d\u5168\u7403\u4e3b\u6d41\u5a92\u4f53\u7684\u57fa\u672c\u5927\u76d8\u60c5\u51b5\uff0c\u624d\u80fd\u5bf9\u75c7\u4e0b\u836f\u3001\u627e\u5230\u9002\u5408\u60a8\u7684\u5a92\u4f53\uff0c\u5e76\u4e86\u89e3\u4e0d\u540c\u5a92\u4f53\u7684\u5c5e\u6027\u53ca\u8425\u9500\u4ef7\u503c\u3002 \u90a3\u4e48\u6d77\u5916\u5e02\u573a2023\u5e74\u70ed\u95e8\u8425\u9500\u8d8b\u52bf\u662f\u4ec0\u4e48\uff0c\u53c8\u5230\u5e95\u6709\u54ea\u4e9b\u4e3b\u6d41\u63a8\u5e7f\u6e20\u9053\u5462\uff1f 02 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u5728\u6d77\u5916\uff0c\u793e\u4ea4\u5a92\u4f53\u5df2\u6210\u4e3a\u7528\u6237\u76f8\u4e92\u4ea4\u6d41\u3001\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u4e3b\u8981\u5e73\u53f0\u4e4b\u4e00\u3002 \u968f\u7740\u5168\u7403\u7ecf\u6d4e\u4e0d\u786e\u5b9a\u6027\u7684\u63d0\u9ad8\uff0c\u5404\u4e2a\u884c\u4e1a\u9762\u4e34\u7684\u538b\u529b\u4e0e\u65e5\u4ff1\u589e\uff0c60%\u7684\u54c1\u724c\u548c\u7ec4\u7ec7\u4e5f\u90fd\u5bf9\u793e\u4ea4\u5a92\u4f53\u7684\u4f5c\u7528\u6301\u6709\u7684\u671f\u5f85\u4e5f\u5728\u8fdb\u4e00\u6b65\u63d0\u9ad8\u3002 \u800c\u53e6\u4e00\u65b9\u9762\uff0c\u5c31\u50cfimre\u9ad8\u7ea7\u6570\u5b57\u4f53\u9a8c\u534f\u8c03\u5458\u201cASHLEY STORINO\u201d\u8bf4\u5f97\u90a3\u6837\uff1a \u201c\u6211\u8f6c\u5411TikTok\u662f\u4e3a\u4e86\u4ece\u771f\u5b9e\u7684\u4eba\u90a3\u91cc\u83b7\u5f97\u8bda\u5b9e\u7684\u8bc4\u8bba\u3002\u201d \u7528\u6237\u5f00\u59cb\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5bfb\u627e\u81ea\u5df1\u7684\u8d2d\u7269\u7075\u611f\uff0c\u53c2\u8003\u771f\u5b9e\u8bc4\u4ef7\uff0c\u505a\u51fa\u5224\u65ad\u3002 \u636eGWI\u8c03\u7814\u663e\u793a\uff0c\u66f4\u591a\u7684\u4eba\u6b63\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u83b7\u5f97\u54c1\u724c\u4fe1\u606f\uff0c\u5c24\u5176\u662fZ\u4e16\u4ee3\u57282022\u5e74\uff0c\u670948%\u7684\u8868\u793a\u5728\u5bfb\u627e\u66f4\u591a\u54c1\u724c\u6216\u4ea7\u54c1\u4fe1\u606f\u65f6\u4e3b\u8981\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\uff0c\u800c\u6574\u4f53\u5927\u4f17\u7528\u6237\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u8d8b\u52bf\u4e5f\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eaGWI \u800c\u6d77\u5916\u77e5\u540d\u6570\u636e\u673a\u6784Kepios\u5206\u6790\u663e\u793a\uff0c\u81ea\u75ab\u60c5\u5f00\u59cb\u4ee5\u6765\uff0c\u5168\u7403\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u603b\u6570\u589e\u957f\u4e86\u8fd130%\uff0c\u76f8\u5f53\u4e8e\u8fc7\u53bb3\u5e74\u65b0\u589e\u7528\u6237\u8d85\u8fc710\u4ebf\u3002 \u6570\u636e\u6e90\u81eadatareportal \u540c\u65f6\uff0c\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e5f\u5728\u79ef\u6781\u63a8\u52a8\u793e\u4ea4\u7535\u5546\u7684\u53d1\u5c55\u3002\u4f8b\u5982\uff0cInstagram\u7684shopping\u529f\u80fd\u548cFacebook\u7684Marketplace\u529f\u80fd\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u76f4\u63a5\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u552e\u5356\u4ea7\u54c1\u7684\u673a\u4f1a\u3002\u636e\u7edf\u8ba1\uff0c\u6709\u8d85\u8fc780%\u7684Instagram\u7528\u6237\u66fe\u5728\u5e73\u53f0\u4e0a\u53d1\u73b0\u3001\u7814\u7a76\u6216\u8d2d\u4e70\u8fc7\u4ea7\u54c1\u3002\u8fd9\u663e\u793a\u51fa\u793e\u4ea4\u5a92\u4f53\u5bf9\u4e8e\u4fc3\u8fdb\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u613f\u548c\u63d0\u9ad8\u54c1\u724c\u66dd\u5149\u5ea6\u7684\u91cd\u8981\u6027\u3002 \u56fe\u7247\u6e90\u81eaInstagram 03 \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 1\uff09\u4e0d\u540c\u6570\u636e\u7ef4\u5ea6\u4e0a\u5747\u6709\u70ed\u95e8\u5a92\u4f53 \u4ece\u7528\u6237\u91cf\u4e0a\u770b\uff0c\u636edatareportal\u6700\u65b0\u7684\u201c\u5b98\u65b9\u201d\u6570\u636e\u8868\u660e\uff0cFacebook\u4ecd\u7136\u5728\u5168\u7403\u8303\u56f4\u5185\u540d\u5217\u524d\u8305\uff0c\u8be5\u5e94\u7528\u62e5\u670929.58\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237(MAU)\uff0c\u51e0\u4e4e\u76f8\u5f53\u4e8e\u5168\u7403\u603b\u4eba\u53e3\u768437%\u3002\u89c6\u9891\u7f51\u7ad9Youtube\u4ee525.14\u4ebf\u4f4d\u5c45\u7b2c\u4e8c\u3002 \u5728\u7528\u6237\u4f7f\u7528\u65f6\u957f\u4e0a\uff0c\u5728\u5168\u7403\u6700\u5e38\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u5e94\u7528\u7a0b\u5e8f\u4e2d\uff0c\u77ed\u89c6\u9891\u5e73\u53f0TikTok\u57282022\u5e74\u95f4\u7684\u6bcf\u4f4d\u7528\u6237\u5e73\u5747\u6bcf\u6708\u4f7f\u7528\u91cf\u6700\u9ad8\u3002\u53bb\u5e741\u6708\u81f312\u6708\u671f\u95f4\uff0c\u77ed\u89c6\u9891\u5e73\u53f0\u7684Android\u5e94\u7528\u7a0b\u5e8f\u7528\u6237\u5e73\u5747\u6bcf\u6708\u82b1\u8d39\u8fd123.5\u5c0f\u65f6\u4f7fTikTok\u5e94\u7528\u7a0b\u5e8f\u3002 \u5728\u7528\u6237\u504f\u597d\u4e0a\uff0cWhatsapp\u4ee515.8%\u7684\u6295\u7968\u7387\u83b7\u5f97\u7b2c\u4e00\uff0cInstagram\u548cFacebook\u7ee7\u7eed\u4e89\u593a\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\u3002\u4f46\u51fa\u4eba\u610f\u6599\u7684\u662f\uff0c\u5168\u7403\u53ea\u67096.1%\u7684\u5de5\u4f5c\u5e74\u9f84\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u8868\u793aTikTok\u662f\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u5e73\u53f0\uff0c\u5728\u6700\u65b0\u6392\u540d\u4e2d\u4ec5\u6392\u5728\u7b2c\u4e94\u4f4d\u3002 \u4e0d\u8fc7\uff0c\u503c\u5f97\u5f3a\u8c03\u7684\u662f\uff0c\u81ea\u53bb\u5e74\u6b64\u65f6\u4ee5\u6765\uff0cTikTok\u7684\u5f97\u7968\u7387\u76f8\u5bf9\u8dc3\u5347\u4e8642%\uff08+1.8\u4e2a\u767e\u5206\u70b9\uff09\uff0c\u56e0\u6b64\u8be5\u5e73\u53f0\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u663e\u7136\u8fd8\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eadatareportal \u90a3\u4e48\uff0c\u60f3\u8981\u5728\u6d77\u5916\u6253\u54cd\u58f0\u91cf\uff0c\u662f\u4e0d\u662f\u6211\u4eec\u53ea\u8981\u6295\u8fd9\u51e0\u4e2a\u5934\u90e8\u5a92\u4f53\u6e20\u9053\u5c31\u53ef\u4ee5\u4e86\uff1f 2\uff09\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u9009\u62e9\u4e0d\u662f\u4e8c\u5143\u7684\uff0c\u591a\u6570\u7528\u6237\u90fd\u5b58\u5728\u91cd\u53e0 \u7a0d\u7b49\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u4e00\u4e0bDigtal\u5b98\u65b9\u53d1\u5e03\u7684\u8fd9\u7ec4\u6570\u636e\u3002 \u4f8b\u5982\uff0c\u5728\u5168\u740316\u81f364\u5c81\u7684\u7528\u6237\u4e2d\uff1a 82.5%\u7684TikTok\u7528\u6237\u4ecd\u7136\u6bcf\u6708\u4f7f\u7528Facebook\uff1b 84.3%\u7684Telegram\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528WhatsApp\uff1b 60.7%\u7684Snapchat\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528Twitter\uff1b \u4e5f\u5c31\u610f\u5473\u7740\u8bb8\u591a\u793e\u4ea4\u5e73\u53f0\u7684\u7528\u6237\u5176\u5b9e\u662f\u91cd\u53e0\u7684\u3002 \u6b64\u5916\uff0c\u7531\u4e8e\u9690\u79c1\u653f\u7b56\u7684\u53d8\u5316\uff0c\u4e5f\u6fc0\u53d1\u4e86\u4e00\u5927\u6279\u5177\u6709\u5c40\u90e8\u533a\u57df\u4f18\u52bf\u7684\u4e2d\u5c0fDSP\u5a92\u4f53\u5d1b\u8d77\u3002\u5404\u56fd\u5bb6\u5730\u533a\u4e5f\u6709\u81ea\u5df1\u5f53\u5730\u6d41\u884c\u7684\u5a92\u4f53\uff0c\u6bd4\u5982\u97e9\u56fdLine\u3001\u8d8a\u5357\u7684zalo\u3001\u4fc4\u7f57\u65af\u7684VK\uff0c\u90fd\u503c\u5f97\u7814\u7a76\u3002 \u8bb8\u591a\u9884\u7b97\u6709\u9650\u7684\u5356\u5bb6\uff0c\u4ecd\u76f2\u76ee\u6267\u7740\u4e8e\u5927\u5a92\u4f53\uff0c\u800c\u4e0d\u53bb\u9488\u5bf9\u81ea\u5df1\u7684\u4ea7\u54c1\u53d7\u4f17\u548c\u63a8\u5e7f\u5730\u533a\u8fdb\u884c\u5206\u6790\uff0c\u8fd9\u6837\u4f1a\u62c9\u4f4e\u8f6c\u5316\u7387\u3002\u800c\u64c5\u957f\u591a\u5143\u5316\u7684\u5a92\u4f53\u7b56\u7565\u7684\u5356\u5bb6\u5219\u53ef\u4ee5\u907f\u5f00\u4e3b\u8981\u5a92\u4f53\u6d41\u91cf\u5cf0\u503c\uff0c\u624d\u80fd\u6709\u6548\u964d\u4f4e\u8425\u9500\u6210\u672c\u3002 \u9762\u5bf9\u8fd9\u4e48\u4e0d\u540c\u7ef4\u5ea6\u3001\u591a\u6837\u5316\u7684\u6d77\u5916\u5a92\u4f53\uff0c\u5982\u679c\u60a8\u8be5\u5982\u4f55\u9009\u62e9\uff0c\u5230\u5e95\u8981\u600e\u4e48\u4e70\uff0c\u4e70\u4ec0\u4e48\uff1f 04 \u603b \u7ed3 \u5982\u679c\u60a8\u60f3\u8981\u5b66\u4f1a\u600e\u4e48\u4e70\uff0c\u505a\u4e30\u5bcc\u7684\u5a92\u4f53\u7ec4\u5408\uff0c\u5f00\u6e90\u8282\u6d41\uff0c\u90a3\u4e48\u4e00\u4e2a\u53ef\u9760\u7684\u5168\u7403\u6d77\u5916\u6d41\u91cf\u4e00\u7ad9\u5f0f\u91c7\u4e70\u548c\u7ba1\u7406\u5e73\u53f0\u975e\u5e38\u91cd\u8981\u4e86\u3002 \u4e00\u4e2a\u597d\u7684\u5a92\u4f53\u5e73\u53f0\u5e94\u8be5\u64cd\u4f5c\u7b80\u5355\uff0c\u8ba9\u60a8\u8fc5\u901f\u5b9e\u73b0\u4e00\u952e\u5f00\u6237\u3001\u5728\u7ebf\u5145\u503c\u53ca\u7ed3\u7b97\uff1b\u80fd\u4e3a\u60a8\u63d0\u4f9b\u4e30\u5bcc\u591a\u6837\u7684\u5a92\u4f53\u8d44\u6e90\uff0c\u8ba9\u60a8\u5b8c\u6210\u8de8\u5e73\u53f0\u6d41\u91cf\u91c7\u4e70\uff1b\u5e76\u914d\u5907\u5a92\u4ecb\u57f9\u8bad\uff0c\u8ba9\u60a8\u968f\u65f6\u4e86\u89e3\u6700\u65b0\u8d44\u8baf\uff0c\u8c03\u6574\u4f18\u5316\u5e7f\u544a\uff1b\u540c\u65f6\u805a\u5408\u591a\u79cd\u6d41\u91cf\u6570\u636e\u7ba1\u7406\u770b\u677f\uff0c\u8ba9\u60a8\u7ba1\u7406\u6e38\u5203\u6709\u4f59\u3002 \u800c\u8fd9\u6b63\u662f\u6211\u4eec\u6253\u9020WeMedia\u5a92\u4ecb\u7ba1\u5bb6\u7684\u521d\u8877\u3002\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"admin\"\/>\n\t<meta name=\"google-site-verification\" content=\"2Y1_OLOoF2nSH6iEtBmzci_jLQLaUFuj6Hhn0DN9mLc\" \/>\n\t<meta name=\"msvalidate.01\" content=\"767336609E80D7B48FCA09E4ED3EC683\" \/>\n\t<meta name=\"p:domain_verify\" content=\"b6b251b8e698f0ef434ed009be66662a\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Shenzhen Weizhuo Marketing Technology Co., Ltd -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u5a92\u4ecb\u5c0f\u8bfe\u5802 | \u6d77\u5916\u63a8\u5e7f\u5230\u5e95\u600e\u4e48\u505a\uff1f2023\u5e74\u6700\u65b0\u8d8b\u52bf\u62a2\u5148\u770b - Shenzhen Weizhuo Marketing Technology Co., Ltd\" \/>\n\t\t<meta property=\"og:description\" content=\"\u8fd1\u51e0\u5e74\u56fd\u5185\u5e02\u573a\u7ade\u4e89\u8d8a\u6765\u8d8a\u6fc0\u70c8\uff0c\u8d8a\u6765\u8d8a\u201c\u5377\u201d\uff0c\u4e0d\u5c11\u5356\u5bb6\u628a\u89c6\u7ebf\u6295\u5411\u6d77\u5916\uff0c\u5bfb\u6c42\u65b0\u4e00\u6ce2\u7684\u5e02\u573a\u5f00\u62d3\u53ca\u5546\u4e1a\u589e\u957f\u3002\u524d\u6709\u5728\u6d77\u5916\u95f7\u58f0\u53d1\u5927\u8d22\u3001\u706b\u7206\u5317\u7f8e\u7684\u5feb\u65f6\u5c1a\u201c\u5de8\u517d\u201dSHEIN\uff0c\u8fd1\u8bf4\u4e5f\u6709\u4e2a\u4eba\u5356\u5bb6\u5b9e\u73b0\u6708\u5355\u8fc7\u4e07\u7f8e\u91d1\u7684\u6536\u5165\u3002 \u4f46\u6d77\u5916\u5e02\u573a\u4e0d\u540c\u56fd\u5185\uff0c\u8bb8\u591a\u5c0f\u767d\u5356\u5bb6\u53ef\u80fd\u4e0d\u592a\u4e86\u89e3\u6d77\u5916\u6d88\u8d39\u8005\u4e60\u60ef\u3001\u6587\u5316\uff0c\u5bf9\u4e00\u4e9b\u5e73\u53f0\u63a8\u5e7f\u653f\u7b56\u4e5f\u4e0d\u592a\u6e05\u695a\uff0c\u751a\u81f3\u6709\u4e00\u4e9b\u51fa\u6d77\u67091\u20142\u5e74\u7684\u4e2d\u5c0f\u4f01\u4e1a\u4ecd\u5728\u4e0d\u505c\u201c\u8bd5\u6c34\u201d\uff0c\u627e\u4e0d\u51c6\u6d77\u5916\u63a8\u5e7f\u7684\u65b9\u6cd5\u3002 \u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u51c6\u5907\u542f\u52a8\u51fa\u6d77\u8425\u9500\u8ba1\u5212\u7684\u65b0\u624b\u5356\u5bb6\u63d0\u4f9b\u601d\u8def\uff0c\u8be6\u7ec6\u4e3a\u60a8\u89e3\u6790\u6d77\u5916\u5e7f\u544a\u8425\u9500\u70ed\u95e8\u6e20\u9053\u548c\u8d8b\u52bf\uff0c\u52a9\u529b\u60a8\u65e0\u5fe7\u51fa\u6d77\u3001\u987a\u5229\u8de8\u51fa\u7b2c\u4e00\u6b65\uff01 \u3010\u672c\u671f\u5185\u5bb9\u6982\u8981\u3011 \u672c\u6587\u5171\u8ba11887\u5b57\uff0c\u603b\u8ba1\u9605\u8bfb3\u5206\u949f\u3002 \u6211\u4eec\u4e3a\u4ec0\u4e48\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u603b\u7ed3 01 \u4e3a\u4ec0\u4e48\u6211\u4eec\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u968f\u7740\u56fd\u5185\u4e92\u8054\u7f51\u7684\u53d1\u5c55\u548c\u5e02\u573a\u7ade\u4e89\u7684\u52a0\u5267\uff0c\u4f20\u7edf\u7684\u6d41\u91cf\u7ea2\u5229\u9010\u6e10\u51cf\u5c11\uff0c\u83b7\u5ba2\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\u3002\u8fc7\u53bb\u4f9d\u8d56\u4e8e\u5e73\u53f0\u7684\u6709\u673a\u6d41\u91cf\u5df2\u7ecf\u4e0d\u518d\u6709\u6548\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4e2d\u56fd\u4f01\u4e1a\u5f00\u59cb\u63a2\u7d22\u6d77\u5916\u5e02\u573a\uff0c\u5bfb\u627e\u6d77\u5916\u65b0\u7684\u6d41\u91cf\uff0c\u4ee5\u5b9e\u73b0\u54c1\u724c\u53ca\u4ea7\u54c1\u9500\u91cf\u7684\u8fdb\u4e00\u6b65\u63d0\u5347\u3002 \u800c\u5728\u505a\u6d77\u5916\u63a8\u5e7f\u65f6\uff0c\u8bb8\u591a\u8de8\u5883\u5356\u5bb6\u5361\u5728\u4e86\u51fa\u6d77\u8425\u9500\u7684\u7b2c\u4e00\u6b65\uff0c\u4e0d\u77e5\u9053\u5982\u4f55\u9009\u62e9\u5a92\u4f53\uff0c\u4e0d\u77e5\u9053\u54ea\u4e9b\u5a92\u4f53\u5339\u914d\u60a8\u7684\u8425\u9500\u76ee\u6807\uff0c\u4ee5\u53ca\u4e0d\u540c\u5a92\u4f53\u7684\u5e7f\u544a\u4ea7\u54c1\u6838\u5fc3\u573a\u666f\u662f\u4ec0\u4e48\uff0c\u600e\u4e48\u624d\u80fd\u66f4\u597d\u5730\u4e3a\u60a8\u7684\u4e0d\u540c\u9636\u6bb5\u7684KPI\u670d\u52a1\u3002 \u53e6\u5916\uff0c\u7531\u4e8e\u5bf9\u5a92\u4f53\u653f\u7b56\u4e00\u77e5\u534a\u89e3\uff0c\u5904\u5904\u5bfc\u81f4\u8fdd\u89c4\u5c01\u53f7\u3001\u7528\u6237\u8bc4\u4ef7\u4f4e\u7b49\uff0c\u6ca1\u6709\u4e00\u5957\u6e05\u6670\u7684\u5e7f\u544a\u8d44\u4ea7\u7ba1\u7406\u7cfb\u7edf\uff0c\u5728\u5e7f\u544a\u4e0a\u7ebf\u524d\u540e\u5747\u51fa\u73b0\u4e86\u4e0d\u540c\u7a0b\u5ea6\u7684\u95ee\u9898\uff0c\u5bfc\u81f4\u6210\u672c\u6d88\u8017\u4e86\uff0c\u4f46ROI\u6548\u679c\u5e76\u4e0d\u7406\u60f3\u3002 \u5982\u679c\u60f3\u8981\u89e3\u51b3\u4ee5\u4e0a\u8fd9\u4e9b\u95ee\u9898\uff0c\u6211\u4eec\u9700\u8981\u5148\u68b3\u7406\u76ee\u524d\u5168\u7403\u4e3b\u6d41\u5a92\u4f53\u7684\u57fa\u672c\u5927\u76d8\u60c5\u51b5\uff0c\u624d\u80fd\u5bf9\u75c7\u4e0b\u836f\u3001\u627e\u5230\u9002\u5408\u60a8\u7684\u5a92\u4f53\uff0c\u5e76\u4e86\u89e3\u4e0d\u540c\u5a92\u4f53\u7684\u5c5e\u6027\u53ca\u8425\u9500\u4ef7\u503c\u3002 \u90a3\u4e48\u6d77\u5916\u5e02\u573a2023\u5e74\u70ed\u95e8\u8425\u9500\u8d8b\u52bf\u662f\u4ec0\u4e48\uff0c\u53c8\u5230\u5e95\u6709\u54ea\u4e9b\u4e3b\u6d41\u63a8\u5e7f\u6e20\u9053\u5462\uff1f 02 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u5728\u6d77\u5916\uff0c\u793e\u4ea4\u5a92\u4f53\u5df2\u6210\u4e3a\u7528\u6237\u76f8\u4e92\u4ea4\u6d41\u3001\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u4e3b\u8981\u5e73\u53f0\u4e4b\u4e00\u3002 \u968f\u7740\u5168\u7403\u7ecf\u6d4e\u4e0d\u786e\u5b9a\u6027\u7684\u63d0\u9ad8\uff0c\u5404\u4e2a\u884c\u4e1a\u9762\u4e34\u7684\u538b\u529b\u4e0e\u65e5\u4ff1\u589e\uff0c60%\u7684\u54c1\u724c\u548c\u7ec4\u7ec7\u4e5f\u90fd\u5bf9\u793e\u4ea4\u5a92\u4f53\u7684\u4f5c\u7528\u6301\u6709\u7684\u671f\u5f85\u4e5f\u5728\u8fdb\u4e00\u6b65\u63d0\u9ad8\u3002 \u800c\u53e6\u4e00\u65b9\u9762\uff0c\u5c31\u50cfimre\u9ad8\u7ea7\u6570\u5b57\u4f53\u9a8c\u534f\u8c03\u5458\u201cASHLEY STORINO\u201d\u8bf4\u5f97\u90a3\u6837\uff1a \u201c\u6211\u8f6c\u5411TikTok\u662f\u4e3a\u4e86\u4ece\u771f\u5b9e\u7684\u4eba\u90a3\u91cc\u83b7\u5f97\u8bda\u5b9e\u7684\u8bc4\u8bba\u3002\u201d \u7528\u6237\u5f00\u59cb\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5bfb\u627e\u81ea\u5df1\u7684\u8d2d\u7269\u7075\u611f\uff0c\u53c2\u8003\u771f\u5b9e\u8bc4\u4ef7\uff0c\u505a\u51fa\u5224\u65ad\u3002 \u636eGWI\u8c03\u7814\u663e\u793a\uff0c\u66f4\u591a\u7684\u4eba\u6b63\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u83b7\u5f97\u54c1\u724c\u4fe1\u606f\uff0c\u5c24\u5176\u662fZ\u4e16\u4ee3\u57282022\u5e74\uff0c\u670948%\u7684\u8868\u793a\u5728\u5bfb\u627e\u66f4\u591a\u54c1\u724c\u6216\u4ea7\u54c1\u4fe1\u606f\u65f6\u4e3b\u8981\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\uff0c\u800c\u6574\u4f53\u5927\u4f17\u7528\u6237\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u8d8b\u52bf\u4e5f\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eaGWI \u800c\u6d77\u5916\u77e5\u540d\u6570\u636e\u673a\u6784Kepios\u5206\u6790\u663e\u793a\uff0c\u81ea\u75ab\u60c5\u5f00\u59cb\u4ee5\u6765\uff0c\u5168\u7403\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u603b\u6570\u589e\u957f\u4e86\u8fd130%\uff0c\u76f8\u5f53\u4e8e\u8fc7\u53bb3\u5e74\u65b0\u589e\u7528\u6237\u8d85\u8fc710\u4ebf\u3002 \u6570\u636e\u6e90\u81eadatareportal \u540c\u65f6\uff0c\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e5f\u5728\u79ef\u6781\u63a8\u52a8\u793e\u4ea4\u7535\u5546\u7684\u53d1\u5c55\u3002\u4f8b\u5982\uff0cInstagram\u7684shopping\u529f\u80fd\u548cFacebook\u7684Marketplace\u529f\u80fd\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u76f4\u63a5\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u552e\u5356\u4ea7\u54c1\u7684\u673a\u4f1a\u3002\u636e\u7edf\u8ba1\uff0c\u6709\u8d85\u8fc780%\u7684Instagram\u7528\u6237\u66fe\u5728\u5e73\u53f0\u4e0a\u53d1\u73b0\u3001\u7814\u7a76\u6216\u8d2d\u4e70\u8fc7\u4ea7\u54c1\u3002\u8fd9\u663e\u793a\u51fa\u793e\u4ea4\u5a92\u4f53\u5bf9\u4e8e\u4fc3\u8fdb\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u613f\u548c\u63d0\u9ad8\u54c1\u724c\u66dd\u5149\u5ea6\u7684\u91cd\u8981\u6027\u3002 \u56fe\u7247\u6e90\u81eaInstagram 03 \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 1\uff09\u4e0d\u540c\u6570\u636e\u7ef4\u5ea6\u4e0a\u5747\u6709\u70ed\u95e8\u5a92\u4f53 \u4ece\u7528\u6237\u91cf\u4e0a\u770b\uff0c\u636edatareportal\u6700\u65b0\u7684\u201c\u5b98\u65b9\u201d\u6570\u636e\u8868\u660e\uff0cFacebook\u4ecd\u7136\u5728\u5168\u7403\u8303\u56f4\u5185\u540d\u5217\u524d\u8305\uff0c\u8be5\u5e94\u7528\u62e5\u670929.58\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237(MAU)\uff0c\u51e0\u4e4e\u76f8\u5f53\u4e8e\u5168\u7403\u603b\u4eba\u53e3\u768437%\u3002\u89c6\u9891\u7f51\u7ad9Youtube\u4ee525.14\u4ebf\u4f4d\u5c45\u7b2c\u4e8c\u3002 \u5728\u7528\u6237\u4f7f\u7528\u65f6\u957f\u4e0a\uff0c\u5728\u5168\u7403\u6700\u5e38\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u5e94\u7528\u7a0b\u5e8f\u4e2d\uff0c\u77ed\u89c6\u9891\u5e73\u53f0TikTok\u57282022\u5e74\u95f4\u7684\u6bcf\u4f4d\u7528\u6237\u5e73\u5747\u6bcf\u6708\u4f7f\u7528\u91cf\u6700\u9ad8\u3002\u53bb\u5e741\u6708\u81f312\u6708\u671f\u95f4\uff0c\u77ed\u89c6\u9891\u5e73\u53f0\u7684Android\u5e94\u7528\u7a0b\u5e8f\u7528\u6237\u5e73\u5747\u6bcf\u6708\u82b1\u8d39\u8fd123.5\u5c0f\u65f6\u4f7fTikTok\u5e94\u7528\u7a0b\u5e8f\u3002 \u5728\u7528\u6237\u504f\u597d\u4e0a\uff0cWhatsapp\u4ee515.8%\u7684\u6295\u7968\u7387\u83b7\u5f97\u7b2c\u4e00\uff0cInstagram\u548cFacebook\u7ee7\u7eed\u4e89\u593a\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\u3002\u4f46\u51fa\u4eba\u610f\u6599\u7684\u662f\uff0c\u5168\u7403\u53ea\u67096.1%\u7684\u5de5\u4f5c\u5e74\u9f84\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u8868\u793aTikTok\u662f\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u5e73\u53f0\uff0c\u5728\u6700\u65b0\u6392\u540d\u4e2d\u4ec5\u6392\u5728\u7b2c\u4e94\u4f4d\u3002 \u4e0d\u8fc7\uff0c\u503c\u5f97\u5f3a\u8c03\u7684\u662f\uff0c\u81ea\u53bb\u5e74\u6b64\u65f6\u4ee5\u6765\uff0cTikTok\u7684\u5f97\u7968\u7387\u76f8\u5bf9\u8dc3\u5347\u4e8642%\uff08+1.8\u4e2a\u767e\u5206\u70b9\uff09\uff0c\u56e0\u6b64\u8be5\u5e73\u53f0\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u663e\u7136\u8fd8\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eadatareportal \u90a3\u4e48\uff0c\u60f3\u8981\u5728\u6d77\u5916\u6253\u54cd\u58f0\u91cf\uff0c\u662f\u4e0d\u662f\u6211\u4eec\u53ea\u8981\u6295\u8fd9\u51e0\u4e2a\u5934\u90e8\u5a92\u4f53\u6e20\u9053\u5c31\u53ef\u4ee5\u4e86\uff1f 2\uff09\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u9009\u62e9\u4e0d\u662f\u4e8c\u5143\u7684\uff0c\u591a\u6570\u7528\u6237\u90fd\u5b58\u5728\u91cd\u53e0 \u7a0d\u7b49\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u4e00\u4e0bDigtal\u5b98\u65b9\u53d1\u5e03\u7684\u8fd9\u7ec4\u6570\u636e\u3002 \u4f8b\u5982\uff0c\u5728\u5168\u740316\u81f364\u5c81\u7684\u7528\u6237\u4e2d\uff1a 82.5%\u7684TikTok\u7528\u6237\u4ecd\u7136\u6bcf\u6708\u4f7f\u7528Facebook\uff1b 84.3%\u7684Telegram\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528WhatsApp\uff1b 60.7%\u7684Snapchat\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528Twitter\uff1b \u4e5f\u5c31\u610f\u5473\u7740\u8bb8\u591a\u793e\u4ea4\u5e73\u53f0\u7684\u7528\u6237\u5176\u5b9e\u662f\u91cd\u53e0\u7684\u3002 \u6b64\u5916\uff0c\u7531\u4e8e\u9690\u79c1\u653f\u7b56\u7684\u53d8\u5316\uff0c\u4e5f\u6fc0\u53d1\u4e86\u4e00\u5927\u6279\u5177\u6709\u5c40\u90e8\u533a\u57df\u4f18\u52bf\u7684\u4e2d\u5c0fDSP\u5a92\u4f53\u5d1b\u8d77\u3002\u5404\u56fd\u5bb6\u5730\u533a\u4e5f\u6709\u81ea\u5df1\u5f53\u5730\u6d41\u884c\u7684\u5a92\u4f53\uff0c\u6bd4\u5982\u97e9\u56fdLine\u3001\u8d8a\u5357\u7684zalo\u3001\u4fc4\u7f57\u65af\u7684VK\uff0c\u90fd\u503c\u5f97\u7814\u7a76\u3002 \u8bb8\u591a\u9884\u7b97\u6709\u9650\u7684\u5356\u5bb6\uff0c\u4ecd\u76f2\u76ee\u6267\u7740\u4e8e\u5927\u5a92\u4f53\uff0c\u800c\u4e0d\u53bb\u9488\u5bf9\u81ea\u5df1\u7684\u4ea7\u54c1\u53d7\u4f17\u548c\u63a8\u5e7f\u5730\u533a\u8fdb\u884c\u5206\u6790\uff0c\u8fd9\u6837\u4f1a\u62c9\u4f4e\u8f6c\u5316\u7387\u3002\u800c\u64c5\u957f\u591a\u5143\u5316\u7684\u5a92\u4f53\u7b56\u7565\u7684\u5356\u5bb6\u5219\u53ef\u4ee5\u907f\u5f00\u4e3b\u8981\u5a92\u4f53\u6d41\u91cf\u5cf0\u503c\uff0c\u624d\u80fd\u6709\u6548\u964d\u4f4e\u8425\u9500\u6210\u672c\u3002 \u9762\u5bf9\u8fd9\u4e48\u4e0d\u540c\u7ef4\u5ea6\u3001\u591a\u6837\u5316\u7684\u6d77\u5916\u5a92\u4f53\uff0c\u5982\u679c\u60a8\u8be5\u5982\u4f55\u9009\u62e9\uff0c\u5230\u5e95\u8981\u600e\u4e48\u4e70\uff0c\u4e70\u4ec0\u4e48\uff1f 04 \u603b \u7ed3 \u5982\u679c\u60a8\u60f3\u8981\u5b66\u4f1a\u600e\u4e48\u4e70\uff0c\u505a\u4e30\u5bcc\u7684\u5a92\u4f53\u7ec4\u5408\uff0c\u5f00\u6e90\u8282\u6d41\uff0c\u90a3\u4e48\u4e00\u4e2a\u53ef\u9760\u7684\u5168\u7403\u6d77\u5916\u6d41\u91cf\u4e00\u7ad9\u5f0f\u91c7\u4e70\u548c\u7ba1\u7406\u5e73\u53f0\u975e\u5e38\u91cd\u8981\u4e86\u3002 \u4e00\u4e2a\u597d\u7684\u5a92\u4f53\u5e73\u53f0\u5e94\u8be5\u64cd\u4f5c\u7b80\u5355\uff0c\u8ba9\u60a8\u8fc5\u901f\u5b9e\u73b0\u4e00\u952e\u5f00\u6237\u3001\u5728\u7ebf\u5145\u503c\u53ca\u7ed3\u7b97\uff1b\u80fd\u4e3a\u60a8\u63d0\u4f9b\u4e30\u5bcc\u591a\u6837\u7684\u5a92\u4f53\u8d44\u6e90\uff0c\u8ba9\u60a8\u5b8c\u6210\u8de8\u5e73\u53f0\u6d41\u91cf\u91c7\u4e70\uff1b\u5e76\u914d\u5907\u5a92\u4ecb\u57f9\u8bad\uff0c\u8ba9\u60a8\u968f\u65f6\u4e86\u89e3\u6700\u65b0\u8d44\u8baf\uff0c\u8c03\u6574\u4f18\u5316\u5e7f\u544a\uff1b\u540c\u65f6\u805a\u5408\u591a\u79cd\u6d41\u91cf\u6570\u636e\u7ba1\u7406\u770b\u677f\uff0c\u8ba9\u60a8\u7ba1\u7406\u6e38\u5203\u6709\u4f59\u3002 \u800c\u8fd9\u6b63\u662f\u6211\u4eec\u6253\u9020WeMedia\u5a92\u4ecb\u7ba1\u5bb6\u7684\u521d\u8877\u3002\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-05-24T08:00:58+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-05-24T08:00:58+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u5a92\u4ecb\u5c0f\u8bfe\u5802 | \u6d77\u5916\u63a8\u5e7f\u5230\u5e95\u600e\u4e48\u505a\uff1f2023\u5e74\u6700\u65b0\u8d8b\u52bf\u62a2\u5148\u770b - Shenzhen Weizhuo Marketing Technology Co., Ltd\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u8fd1\u51e0\u5e74\u56fd\u5185\u5e02\u573a\u7ade\u4e89\u8d8a\u6765\u8d8a\u6fc0\u70c8\uff0c\u8d8a\u6765\u8d8a\u201c\u5377\u201d\uff0c\u4e0d\u5c11\u5356\u5bb6\u628a\u89c6\u7ebf\u6295\u5411\u6d77\u5916\uff0c\u5bfb\u6c42\u65b0\u4e00\u6ce2\u7684\u5e02\u573a\u5f00\u62d3\u53ca\u5546\u4e1a\u589e\u957f\u3002\u524d\u6709\u5728\u6d77\u5916\u95f7\u58f0\u53d1\u5927\u8d22\u3001\u706b\u7206\u5317\u7f8e\u7684\u5feb\u65f6\u5c1a\u201c\u5de8\u517d\u201dSHEIN\uff0c\u8fd1\u8bf4\u4e5f\u6709\u4e2a\u4eba\u5356\u5bb6\u5b9e\u73b0\u6708\u5355\u8fc7\u4e07\u7f8e\u91d1\u7684\u6536\u5165\u3002 \u4f46\u6d77\u5916\u5e02\u573a\u4e0d\u540c\u56fd\u5185\uff0c\u8bb8\u591a\u5c0f\u767d\u5356\u5bb6\u53ef\u80fd\u4e0d\u592a\u4e86\u89e3\u6d77\u5916\u6d88\u8d39\u8005\u4e60\u60ef\u3001\u6587\u5316\uff0c\u5bf9\u4e00\u4e9b\u5e73\u53f0\u63a8\u5e7f\u653f\u7b56\u4e5f\u4e0d\u592a\u6e05\u695a\uff0c\u751a\u81f3\u6709\u4e00\u4e9b\u51fa\u6d77\u67091\u20142\u5e74\u7684\u4e2d\u5c0f\u4f01\u4e1a\u4ecd\u5728\u4e0d\u505c\u201c\u8bd5\u6c34\u201d\uff0c\u627e\u4e0d\u51c6\u6d77\u5916\u63a8\u5e7f\u7684\u65b9\u6cd5\u3002 \u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u51c6\u5907\u542f\u52a8\u51fa\u6d77\u8425\u9500\u8ba1\u5212\u7684\u65b0\u624b\u5356\u5bb6\u63d0\u4f9b\u601d\u8def\uff0c\u8be6\u7ec6\u4e3a\u60a8\u89e3\u6790\u6d77\u5916\u5e7f\u544a\u8425\u9500\u70ed\u95e8\u6e20\u9053\u548c\u8d8b\u52bf\uff0c\u52a9\u529b\u60a8\u65e0\u5fe7\u51fa\u6d77\u3001\u987a\u5229\u8de8\u51fa\u7b2c\u4e00\u6b65\uff01 \u3010\u672c\u671f\u5185\u5bb9\u6982\u8981\u3011 \u672c\u6587\u5171\u8ba11887\u5b57\uff0c\u603b\u8ba1\u9605\u8bfb3\u5206\u949f\u3002 \u6211\u4eec\u4e3a\u4ec0\u4e48\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u603b\u7ed3 01 \u4e3a\u4ec0\u4e48\u6211\u4eec\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u968f\u7740\u56fd\u5185\u4e92\u8054\u7f51\u7684\u53d1\u5c55\u548c\u5e02\u573a\u7ade\u4e89\u7684\u52a0\u5267\uff0c\u4f20\u7edf\u7684\u6d41\u91cf\u7ea2\u5229\u9010\u6e10\u51cf\u5c11\uff0c\u83b7\u5ba2\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\u3002\u8fc7\u53bb\u4f9d\u8d56\u4e8e\u5e73\u53f0\u7684\u6709\u673a\u6d41\u91cf\u5df2\u7ecf\u4e0d\u518d\u6709\u6548\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4e2d\u56fd\u4f01\u4e1a\u5f00\u59cb\u63a2\u7d22\u6d77\u5916\u5e02\u573a\uff0c\u5bfb\u627e\u6d77\u5916\u65b0\u7684\u6d41\u91cf\uff0c\u4ee5\u5b9e\u73b0\u54c1\u724c\u53ca\u4ea7\u54c1\u9500\u91cf\u7684\u8fdb\u4e00\u6b65\u63d0\u5347\u3002 \u800c\u5728\u505a\u6d77\u5916\u63a8\u5e7f\u65f6\uff0c\u8bb8\u591a\u8de8\u5883\u5356\u5bb6\u5361\u5728\u4e86\u51fa\u6d77\u8425\u9500\u7684\u7b2c\u4e00\u6b65\uff0c\u4e0d\u77e5\u9053\u5982\u4f55\u9009\u62e9\u5a92\u4f53\uff0c\u4e0d\u77e5\u9053\u54ea\u4e9b\u5a92\u4f53\u5339\u914d\u60a8\u7684\u8425\u9500\u76ee\u6807\uff0c\u4ee5\u53ca\u4e0d\u540c\u5a92\u4f53\u7684\u5e7f\u544a\u4ea7\u54c1\u6838\u5fc3\u573a\u666f\u662f\u4ec0\u4e48\uff0c\u600e\u4e48\u624d\u80fd\u66f4\u597d\u5730\u4e3a\u60a8\u7684\u4e0d\u540c\u9636\u6bb5\u7684KPI\u670d\u52a1\u3002 \u53e6\u5916\uff0c\u7531\u4e8e\u5bf9\u5a92\u4f53\u653f\u7b56\u4e00\u77e5\u534a\u89e3\uff0c\u5904\u5904\u5bfc\u81f4\u8fdd\u89c4\u5c01\u53f7\u3001\u7528\u6237\u8bc4\u4ef7\u4f4e\u7b49\uff0c\u6ca1\u6709\u4e00\u5957\u6e05\u6670\u7684\u5e7f\u544a\u8d44\u4ea7\u7ba1\u7406\u7cfb\u7edf\uff0c\u5728\u5e7f\u544a\u4e0a\u7ebf\u524d\u540e\u5747\u51fa\u73b0\u4e86\u4e0d\u540c\u7a0b\u5ea6\u7684\u95ee\u9898\uff0c\u5bfc\u81f4\u6210\u672c\u6d88\u8017\u4e86\uff0c\u4f46ROI\u6548\u679c\u5e76\u4e0d\u7406\u60f3\u3002 \u5982\u679c\u60f3\u8981\u89e3\u51b3\u4ee5\u4e0a\u8fd9\u4e9b\u95ee\u9898\uff0c\u6211\u4eec\u9700\u8981\u5148\u68b3\u7406\u76ee\u524d\u5168\u7403\u4e3b\u6d41\u5a92\u4f53\u7684\u57fa\u672c\u5927\u76d8\u60c5\u51b5\uff0c\u624d\u80fd\u5bf9\u75c7\u4e0b\u836f\u3001\u627e\u5230\u9002\u5408\u60a8\u7684\u5a92\u4f53\uff0c\u5e76\u4e86\u89e3\u4e0d\u540c\u5a92\u4f53\u7684\u5c5e\u6027\u53ca\u8425\u9500\u4ef7\u503c\u3002 \u90a3\u4e48\u6d77\u5916\u5e02\u573a2023\u5e74\u70ed\u95e8\u8425\u9500\u8d8b\u52bf\u662f\u4ec0\u4e48\uff0c\u53c8\u5230\u5e95\u6709\u54ea\u4e9b\u4e3b\u6d41\u63a8\u5e7f\u6e20\u9053\u5462\uff1f 02 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u5728\u6d77\u5916\uff0c\u793e\u4ea4\u5a92\u4f53\u5df2\u6210\u4e3a\u7528\u6237\u76f8\u4e92\u4ea4\u6d41\u3001\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u4e3b\u8981\u5e73\u53f0\u4e4b\u4e00\u3002 \u968f\u7740\u5168\u7403\u7ecf\u6d4e\u4e0d\u786e\u5b9a\u6027\u7684\u63d0\u9ad8\uff0c\u5404\u4e2a\u884c\u4e1a\u9762\u4e34\u7684\u538b\u529b\u4e0e\u65e5\u4ff1\u589e\uff0c60%\u7684\u54c1\u724c\u548c\u7ec4\u7ec7\u4e5f\u90fd\u5bf9\u793e\u4ea4\u5a92\u4f53\u7684\u4f5c\u7528\u6301\u6709\u7684\u671f\u5f85\u4e5f\u5728\u8fdb\u4e00\u6b65\u63d0\u9ad8\u3002 \u800c\u53e6\u4e00\u65b9\u9762\uff0c\u5c31\u50cfimre\u9ad8\u7ea7\u6570\u5b57\u4f53\u9a8c\u534f\u8c03\u5458\u201cASHLEY STORINO\u201d\u8bf4\u5f97\u90a3\u6837\uff1a \u201c\u6211\u8f6c\u5411TikTok\u662f\u4e3a\u4e86\u4ece\u771f\u5b9e\u7684\u4eba\u90a3\u91cc\u83b7\u5f97\u8bda\u5b9e\u7684\u8bc4\u8bba\u3002\u201d \u7528\u6237\u5f00\u59cb\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5bfb\u627e\u81ea\u5df1\u7684\u8d2d\u7269\u7075\u611f\uff0c\u53c2\u8003\u771f\u5b9e\u8bc4\u4ef7\uff0c\u505a\u51fa\u5224\u65ad\u3002 \u636eGWI\u8c03\u7814\u663e\u793a\uff0c\u66f4\u591a\u7684\u4eba\u6b63\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u83b7\u5f97\u54c1\u724c\u4fe1\u606f\uff0c\u5c24\u5176\u662fZ\u4e16\u4ee3\u57282022\u5e74\uff0c\u670948%\u7684\u8868\u793a\u5728\u5bfb\u627e\u66f4\u591a\u54c1\u724c\u6216\u4ea7\u54c1\u4fe1\u606f\u65f6\u4e3b\u8981\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\uff0c\u800c\u6574\u4f53\u5927\u4f17\u7528\u6237\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u8d8b\u52bf\u4e5f\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eaGWI \u800c\u6d77\u5916\u77e5\u540d\u6570\u636e\u673a\u6784Kepios\u5206\u6790\u663e\u793a\uff0c\u81ea\u75ab\u60c5\u5f00\u59cb\u4ee5\u6765\uff0c\u5168\u7403\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u603b\u6570\u589e\u957f\u4e86\u8fd130%\uff0c\u76f8\u5f53\u4e8e\u8fc7\u53bb3\u5e74\u65b0\u589e\u7528\u6237\u8d85\u8fc710\u4ebf\u3002 \u6570\u636e\u6e90\u81eadatareportal \u540c\u65f6\uff0c\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e5f\u5728\u79ef\u6781\u63a8\u52a8\u793e\u4ea4\u7535\u5546\u7684\u53d1\u5c55\u3002\u4f8b\u5982\uff0cInstagram\u7684shopping\u529f\u80fd\u548cFacebook\u7684Marketplace\u529f\u80fd\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u76f4\u63a5\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u552e\u5356\u4ea7\u54c1\u7684\u673a\u4f1a\u3002\u636e\u7edf\u8ba1\uff0c\u6709\u8d85\u8fc780%\u7684Instagram\u7528\u6237\u66fe\u5728\u5e73\u53f0\u4e0a\u53d1\u73b0\u3001\u7814\u7a76\u6216\u8d2d\u4e70\u8fc7\u4ea7\u54c1\u3002\u8fd9\u663e\u793a\u51fa\u793e\u4ea4\u5a92\u4f53\u5bf9\u4e8e\u4fc3\u8fdb\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u613f\u548c\u63d0\u9ad8\u54c1\u724c\u66dd\u5149\u5ea6\u7684\u91cd\u8981\u6027\u3002 \u56fe\u7247\u6e90\u81eaInstagram 03 \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 1\uff09\u4e0d\u540c\u6570\u636e\u7ef4\u5ea6\u4e0a\u5747\u6709\u70ed\u95e8\u5a92\u4f53 \u4ece\u7528\u6237\u91cf\u4e0a\u770b\uff0c\u636edatareportal\u6700\u65b0\u7684\u201c\u5b98\u65b9\u201d\u6570\u636e\u8868\u660e\uff0cFacebook\u4ecd\u7136\u5728\u5168\u7403\u8303\u56f4\u5185\u540d\u5217\u524d\u8305\uff0c\u8be5\u5e94\u7528\u62e5\u670929.58\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237(MAU)\uff0c\u51e0\u4e4e\u76f8\u5f53\u4e8e\u5168\u7403\u603b\u4eba\u53e3\u768437%\u3002\u89c6\u9891\u7f51\u7ad9Youtube\u4ee525.14\u4ebf\u4f4d\u5c45\u7b2c\u4e8c\u3002 \u5728\u7528\u6237\u4f7f\u7528\u65f6\u957f\u4e0a\uff0c\u5728\u5168\u7403\u6700\u5e38\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u5e94\u7528\u7a0b\u5e8f\u4e2d\uff0c\u77ed\u89c6\u9891\u5e73\u53f0TikTok\u57282022\u5e74\u95f4\u7684\u6bcf\u4f4d\u7528\u6237\u5e73\u5747\u6bcf\u6708\u4f7f\u7528\u91cf\u6700\u9ad8\u3002\u53bb\u5e741\u6708\u81f312\u6708\u671f\u95f4\uff0c\u77ed\u89c6\u9891\u5e73\u53f0\u7684Android\u5e94\u7528\u7a0b\u5e8f\u7528\u6237\u5e73\u5747\u6bcf\u6708\u82b1\u8d39\u8fd123.5\u5c0f\u65f6\u4f7fTikTok\u5e94\u7528\u7a0b\u5e8f\u3002 \u5728\u7528\u6237\u504f\u597d\u4e0a\uff0cWhatsapp\u4ee515.8%\u7684\u6295\u7968\u7387\u83b7\u5f97\u7b2c\u4e00\uff0cInstagram\u548cFacebook\u7ee7\u7eed\u4e89\u593a\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\u3002\u4f46\u51fa\u4eba\u610f\u6599\u7684\u662f\uff0c\u5168\u7403\u53ea\u67096.1%\u7684\u5de5\u4f5c\u5e74\u9f84\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u8868\u793aTikTok\u662f\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u5e73\u53f0\uff0c\u5728\u6700\u65b0\u6392\u540d\u4e2d\u4ec5\u6392\u5728\u7b2c\u4e94\u4f4d\u3002 \u4e0d\u8fc7\uff0c\u503c\u5f97\u5f3a\u8c03\u7684\u662f\uff0c\u81ea\u53bb\u5e74\u6b64\u65f6\u4ee5\u6765\uff0cTikTok\u7684\u5f97\u7968\u7387\u76f8\u5bf9\u8dc3\u5347\u4e8642%\uff08+1.8\u4e2a\u767e\u5206\u70b9\uff09\uff0c\u56e0\u6b64\u8be5\u5e73\u53f0\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u663e\u7136\u8fd8\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eadatareportal \u90a3\u4e48\uff0c\u60f3\u8981\u5728\u6d77\u5916\u6253\u54cd\u58f0\u91cf\uff0c\u662f\u4e0d\u662f\u6211\u4eec\u53ea\u8981\u6295\u8fd9\u51e0\u4e2a\u5934\u90e8\u5a92\u4f53\u6e20\u9053\u5c31\u53ef\u4ee5\u4e86\uff1f 2\uff09\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u9009\u62e9\u4e0d\u662f\u4e8c\u5143\u7684\uff0c\u591a\u6570\u7528\u6237\u90fd\u5b58\u5728\u91cd\u53e0 \u7a0d\u7b49\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u4e00\u4e0bDigtal\u5b98\u65b9\u53d1\u5e03\u7684\u8fd9\u7ec4\u6570\u636e\u3002 \u4f8b\u5982\uff0c\u5728\u5168\u740316\u81f364\u5c81\u7684\u7528\u6237\u4e2d\uff1a 82.5%\u7684TikTok\u7528\u6237\u4ecd\u7136\u6bcf\u6708\u4f7f\u7528Facebook\uff1b 84.3%\u7684Telegram\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528WhatsApp\uff1b 60.7%\u7684Snapchat\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528Twitter\uff1b \u4e5f\u5c31\u610f\u5473\u7740\u8bb8\u591a\u793e\u4ea4\u5e73\u53f0\u7684\u7528\u6237\u5176\u5b9e\u662f\u91cd\u53e0\u7684\u3002 \u6b64\u5916\uff0c\u7531\u4e8e\u9690\u79c1\u653f\u7b56\u7684\u53d8\u5316\uff0c\u4e5f\u6fc0\u53d1\u4e86\u4e00\u5927\u6279\u5177\u6709\u5c40\u90e8\u533a\u57df\u4f18\u52bf\u7684\u4e2d\u5c0fDSP\u5a92\u4f53\u5d1b\u8d77\u3002\u5404\u56fd\u5bb6\u5730\u533a\u4e5f\u6709\u81ea\u5df1\u5f53\u5730\u6d41\u884c\u7684\u5a92\u4f53\uff0c\u6bd4\u5982\u97e9\u56fdLine\u3001\u8d8a\u5357\u7684zalo\u3001\u4fc4\u7f57\u65af\u7684VK\uff0c\u90fd\u503c\u5f97\u7814\u7a76\u3002 \u8bb8\u591a\u9884\u7b97\u6709\u9650\u7684\u5356\u5bb6\uff0c\u4ecd\u76f2\u76ee\u6267\u7740\u4e8e\u5927\u5a92\u4f53\uff0c\u800c\u4e0d\u53bb\u9488\u5bf9\u81ea\u5df1\u7684\u4ea7\u54c1\u53d7\u4f17\u548c\u63a8\u5e7f\u5730\u533a\u8fdb\u884c\u5206\u6790\uff0c\u8fd9\u6837\u4f1a\u62c9\u4f4e\u8f6c\u5316\u7387\u3002\u800c\u64c5\u957f\u591a\u5143\u5316\u7684\u5a92\u4f53\u7b56\u7565\u7684\u5356\u5bb6\u5219\u53ef\u4ee5\u907f\u5f00\u4e3b\u8981\u5a92\u4f53\u6d41\u91cf\u5cf0\u503c\uff0c\u624d\u80fd\u6709\u6548\u964d\u4f4e\u8425\u9500\u6210\u672c\u3002 \u9762\u5bf9\u8fd9\u4e48\u4e0d\u540c\u7ef4\u5ea6\u3001\u591a\u6837\u5316\u7684\u6d77\u5916\u5a92\u4f53\uff0c\u5982\u679c\u60a8\u8be5\u5982\u4f55\u9009\u62e9\uff0c\u5230\u5e95\u8981\u600e\u4e48\u4e70\uff0c\u4e70\u4ec0\u4e48\uff1f 04 \u603b \u7ed3 \u5982\u679c\u60a8\u60f3\u8981\u5b66\u4f1a\u600e\u4e48\u4e70\uff0c\u505a\u4e30\u5bcc\u7684\u5a92\u4f53\u7ec4\u5408\uff0c\u5f00\u6e90\u8282\u6d41\uff0c\u90a3\u4e48\u4e00\u4e2a\u53ef\u9760\u7684\u5168\u7403\u6d77\u5916\u6d41\u91cf\u4e00\u7ad9\u5f0f\u91c7\u4e70\u548c\u7ba1\u7406\u5e73\u53f0\u975e\u5e38\u91cd\u8981\u4e86\u3002 \u4e00\u4e2a\u597d\u7684\u5a92\u4f53\u5e73\u53f0\u5e94\u8be5\u64cd\u4f5c\u7b80\u5355\uff0c\u8ba9\u60a8\u8fc5\u901f\u5b9e\u73b0\u4e00\u952e\u5f00\u6237\u3001\u5728\u7ebf\u5145\u503c\u53ca\u7ed3\u7b97\uff1b\u80fd\u4e3a\u60a8\u63d0\u4f9b\u4e30\u5bcc\u591a\u6837\u7684\u5a92\u4f53\u8d44\u6e90\uff0c\u8ba9\u60a8\u5b8c\u6210\u8de8\u5e73\u53f0\u6d41\u91cf\u91c7\u4e70\uff1b\u5e76\u914d\u5907\u5a92\u4ecb\u57f9\u8bad\uff0c\u8ba9\u60a8\u968f\u65f6\u4e86\u89e3\u6700\u65b0\u8d44\u8baf\uff0c\u8c03\u6574\u4f18\u5316\u5e7f\u544a\uff1b\u540c\u65f6\u805a\u5408\u591a\u79cd\u6d41\u91cf\u6570\u636e\u7ba1\u7406\u770b\u677f\uff0c\u8ba9\u60a8\u7ba1\u7406\u6e38\u5203\u6709\u4f59\u3002 \u800c\u8fd9\u6b63\u662f\u6211\u4eec\u6253\u9020WeMedia\u5a92\u4ecb\u7ba1\u5bb6\u7684\u521d\u8877\u3002\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\\\/#blogposting\",\"name\":\"\\u5a92\\u4ecb\\u5c0f\\u8bfe\\u5802 | \\u6d77\\u5916\\u63a8\\u5e7f\\u5230\\u5e95\\u600e\\u4e48\\u505a\\uff1f2023\\u5e74\\u6700\\u65b0\\u8d8b\\u52bf\\u62a2\\u5148\\u770b - Shenzhen Weizhuo Marketing Technology Co., Ltd\",\"headline\":\"\\u5a92\\u4ecb\\u5c0f\\u8bfe\\u5802 | \\u6d77\\u5916\\u63a8\\u5e7f\\u5230\\u5e95\\u600e\\u4e48\\u505a\\uff1f2023\\u5e74\\u6700\\u65b0\\u8d8b\\u52bf\\u62a2\\u5148\\u770b\",\"author\":{\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/author\\\/admin\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.wezonet.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/2.5d\\u4eca\\u65e5\\u8981\\u95fb\\u8d44\\u8baf\\u70ed\\u70b9\\u65b0\\u95fb\\u516c\\u4f17\\u53f7\\u9996\\u56fe.jpg\",\"width\":900,\"height\":383},\"datePublished\":\"2023-05-24T16:00:58+08:00\",\"dateModified\":\"2023-05-24T16:00:58+08:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\\\/#webpage\"},\"articleSection\":\"\\u8fd0\\u8425\\u5e72\\u8d27, \\u6d77\\u5916\\u63a8\\u5e7f\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en#listItem\",\"position\":1,\"name\":\"\\u4e3b\\u9801\",\"item\":\"https:\\\/\\\/www.wezonet.com\\\/en\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/category\\\/dry-goods\\\/#listItem\",\"name\":\"\\u8fd0\\u8425\\u5e72\\u8d27\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/category\\\/dry-goods\\\/#listItem\",\"position\":2,\"name\":\"\\u8fd0\\u8425\\u5e72\\u8d27\",\"item\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/category\\\/dry-goods\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\\\/#listItem\",\"name\":\"\\u5a92\\u4ecb\\u5c0f\\u8bfe\\u5802 | \\u6d77\\u5916\\u63a8\\u5e7f\\u5230\\u5e95\\u600e\\u4e48\\u505a\\uff1f2023\\u5e74\\u6700\\u65b0\\u8d8b\\u52bf\\u62a2\\u5148\\u770b\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en#listItem\",\"name\":\"\\u4e3b\\u9801\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\\\/#listItem\",\"position\":3,\"name\":\"\\u5a92\\u4ecb\\u5c0f\\u8bfe\\u5802 | \\u6d77\\u5916\\u63a8\\u5e7f\\u5230\\u5e95\\u600e\\u4e48\\u505a\\uff1f2023\\u5e74\\u6700\\u65b0\\u8d8b\\u52bf\\u62a2\\u5148\\u770b\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/category\\\/dry-goods\\\/#listItem\",\"name\":\"\\u8fd0\\u8425\\u5e72\\u8d27\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/#organization\",\"name\":\"WEZO2022\",\"url\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/author\\\/admin\\\/#author\",\"url\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/author\\\/admin\\\/\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e59dc50e6f717380fd08b348d661819580be5fd6ab9441c448714a18975b9023?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"admin\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\\\/#webpage\",\"url\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\\\/\",\"name\":\"\\u5a92\\u4ecb\\u5c0f\\u8bfe\\u5802 | \\u6d77\\u5916\\u63a8\\u5e7f\\u5230\\u5e95\\u600e\\u4e48\\u505a\\uff1f2023\\u5e74\\u6700\\u65b0\\u8d8b\\u52bf\\u62a2\\u5148\\u770b - Shenzhen Weizhuo Marketing Technology Co., Ltd\",\"description\":\"\\u8fd1\\u51e0\\u5e74\\u56fd\\u5185\\u5e02\\u573a\\u7ade\\u4e89\\u8d8a\\u6765\\u8d8a\\u6fc0\\u70c8\\uff0c\\u8d8a\\u6765\\u8d8a\\u201c\\u5377\\u201d\\uff0c\\u4e0d\\u5c11\\u5356\\u5bb6\\u628a\\u89c6\\u7ebf\\u6295\\u5411\\u6d77\\u5916\\uff0c\\u5bfb\\u6c42\\u65b0\\u4e00\\u6ce2\\u7684\\u5e02\\u573a\\u5f00\\u62d3\\u53ca\\u5546\\u4e1a\\u589e\\u957f\\u3002\\u524d\\u6709\\u5728\\u6d77\\u5916\\u95f7\\u58f0\\u53d1\\u5927\\u8d22\\u3001\\u706b\\u7206\\u5317\\u7f8e\\u7684\\u5feb\\u65f6\\u5c1a\\u201c\\u5de8\\u517d\\u201dSHEIN\\uff0c\\u8fd1\\u8bf4\\u4e5f\\u6709\\u4e2a\\u4eba\\u5356\\u5bb6\\u5b9e\\u73b0\\u6708\\u5355\\u8fc7\\u4e07\\u7f8e\\u91d1\\u7684\\u6536\\u5165\\u3002 \\u4f46\\u6d77\\u5916\\u5e02\\u573a\\u4e0d\\u540c\\u56fd\\u5185\\uff0c\\u8bb8\\u591a\\u5c0f\\u767d\\u5356\\u5bb6\\u53ef\\u80fd\\u4e0d\\u592a\\u4e86\\u89e3\\u6d77\\u5916\\u6d88\\u8d39\\u8005\\u4e60\\u60ef\\u3001\\u6587\\u5316\\uff0c\\u5bf9\\u4e00\\u4e9b\\u5e73\\u53f0\\u63a8\\u5e7f\\u653f\\u7b56\\u4e5f\\u4e0d\\u592a\\u6e05\\u695a\\uff0c\\u751a\\u81f3\\u6709\\u4e00\\u4e9b\\u51fa\\u6d77\\u67091\\u20142\\u5e74\\u7684\\u4e2d\\u5c0f\\u4f01\\u4e1a\\u4ecd\\u5728\\u4e0d\\u505c\\u201c\\u8bd5\\u6c34\\u201d\\uff0c\\u627e\\u4e0d\\u51c6\\u6d77\\u5916\\u63a8\\u5e7f\\u7684\\u65b9\\u6cd5\\u3002 \\u5728\\u672c\\u7bc7\\u6587\\u7ae0\\u4e2d\\uff0c\\u6211\\u4eec\\u5c06\\u4e3a\\u51c6\\u5907\\u542f\\u52a8\\u51fa\\u6d77\\u8425\\u9500\\u8ba1\\u5212\\u7684\\u65b0\\u624b\\u5356\\u5bb6\\u63d0\\u4f9b\\u601d\\u8def\\uff0c\\u8be6\\u7ec6\\u4e3a\\u60a8\\u89e3\\u6790\\u6d77\\u5916\\u5e7f\\u544a\\u8425\\u9500\\u70ed\\u95e8\\u6e20\\u9053\\u548c\\u8d8b\\u52bf\\uff0c\\u52a9\\u529b\\u60a8\\u65e0\\u5fe7\\u51fa\\u6d77\\u3001\\u987a\\u5229\\u8de8\\u51fa\\u7b2c\\u4e00\\u6b65\\uff01 \\u3010\\u672c\\u671f\\u5185\\u5bb9\\u6982\\u8981\\u3011 \\u672c\\u6587\\u5171\\u8ba11887\\u5b57\\uff0c\\u603b\\u8ba1\\u9605\\u8bfb3\\u5206\\u949f\\u3002 \\u6211\\u4eec\\u4e3a\\u4ec0\\u4e48\\u9700\\u8981\\u505a\\u6d77\\u5916\\u63a8\\u5e7f \\u5f53\\u4e0b\\u6d77\\u5916\\u4e3b\\u6d41\\u5a92\\u4f53\\u6e20\\u9053 \\u5f53\\u4e0b\\u6d77\\u5916\\u70ed\\u95e8\\u8425\\u9500\\u8d8b\\u52bf \\u603b\\u7ed3 01 \\u4e3a\\u4ec0\\u4e48\\u6211\\u4eec\\u9700\\u8981\\u505a\\u6d77\\u5916\\u63a8\\u5e7f \\u968f\\u7740\\u56fd\\u5185\\u4e92\\u8054\\u7f51\\u7684\\u53d1\\u5c55\\u548c\\u5e02\\u573a\\u7ade\\u4e89\\u7684\\u52a0\\u5267\\uff0c\\u4f20\\u7edf\\u7684\\u6d41\\u91cf\\u7ea2\\u5229\\u9010\\u6e10\\u51cf\\u5c11\\uff0c\\u83b7\\u5ba2\\u6210\\u672c\\u8d8a\\u6765\\u8d8a\\u9ad8\\u3002\\u8fc7\\u53bb\\u4f9d\\u8d56\\u4e8e\\u5e73\\u53f0\\u7684\\u6709\\u673a\\u6d41\\u91cf\\u5df2\\u7ecf\\u4e0d\\u518d\\u6709\\u6548\\uff0c\\u8d8a\\u6765\\u8d8a\\u591a\\u7684\\u4e2d\\u56fd\\u4f01\\u4e1a\\u5f00\\u59cb\\u63a2\\u7d22\\u6d77\\u5916\\u5e02\\u573a\\uff0c\\u5bfb\\u627e\\u6d77\\u5916\\u65b0\\u7684\\u6d41\\u91cf\\uff0c\\u4ee5\\u5b9e\\u73b0\\u54c1\\u724c\\u53ca\\u4ea7\\u54c1\\u9500\\u91cf\\u7684\\u8fdb\\u4e00\\u6b65\\u63d0\\u5347\\u3002 \\u800c\\u5728\\u505a\\u6d77\\u5916\\u63a8\\u5e7f\\u65f6\\uff0c\\u8bb8\\u591a\\u8de8\\u5883\\u5356\\u5bb6\\u5361\\u5728\\u4e86\\u51fa\\u6d77\\u8425\\u9500\\u7684\\u7b2c\\u4e00\\u6b65\\uff0c\\u4e0d\\u77e5\\u9053\\u5982\\u4f55\\u9009\\u62e9\\u5a92\\u4f53\\uff0c\\u4e0d\\u77e5\\u9053\\u54ea\\u4e9b\\u5a92\\u4f53\\u5339\\u914d\\u60a8\\u7684\\u8425\\u9500\\u76ee\\u6807\\uff0c\\u4ee5\\u53ca\\u4e0d\\u540c\\u5a92\\u4f53\\u7684\\u5e7f\\u544a\\u4ea7\\u54c1\\u6838\\u5fc3\\u573a\\u666f\\u662f\\u4ec0\\u4e48\\uff0c\\u600e\\u4e48\\u624d\\u80fd\\u66f4\\u597d\\u5730\\u4e3a\\u60a8\\u7684\\u4e0d\\u540c\\u9636\\u6bb5\\u7684KPI\\u670d\\u52a1\\u3002 \\u53e6\\u5916\\uff0c\\u7531\\u4e8e\\u5bf9\\u5a92\\u4f53\\u653f\\u7b56\\u4e00\\u77e5\\u534a\\u89e3\\uff0c\\u5904\\u5904\\u5bfc\\u81f4\\u8fdd\\u89c4\\u5c01\\u53f7\\u3001\\u7528\\u6237\\u8bc4\\u4ef7\\u4f4e\\u7b49\\uff0c\\u6ca1\\u6709\\u4e00\\u5957\\u6e05\\u6670\\u7684\\u5e7f\\u544a\\u8d44\\u4ea7\\u7ba1\\u7406\\u7cfb\\u7edf\\uff0c\\u5728\\u5e7f\\u544a\\u4e0a\\u7ebf\\u524d\\u540e\\u5747\\u51fa\\u73b0\\u4e86\\u4e0d\\u540c\\u7a0b\\u5ea6\\u7684\\u95ee\\u9898\\uff0c\\u5bfc\\u81f4\\u6210\\u672c\\u6d88\\u8017\\u4e86\\uff0c\\u4f46ROI\\u6548\\u679c\\u5e76\\u4e0d\\u7406\\u60f3\\u3002 \\u5982\\u679c\\u60f3\\u8981\\u89e3\\u51b3\\u4ee5\\u4e0a\\u8fd9\\u4e9b\\u95ee\\u9898\\uff0c\\u6211\\u4eec\\u9700\\u8981\\u5148\\u68b3\\u7406\\u76ee\\u524d\\u5168\\u7403\\u4e3b\\u6d41\\u5a92\\u4f53\\u7684\\u57fa\\u672c\\u5927\\u76d8\\u60c5\\u51b5\\uff0c\\u624d\\u80fd\\u5bf9\\u75c7\\u4e0b\\u836f\\u3001\\u627e\\u5230\\u9002\\u5408\\u60a8\\u7684\\u5a92\\u4f53\\uff0c\\u5e76\\u4e86\\u89e3\\u4e0d\\u540c\\u5a92\\u4f53\\u7684\\u5c5e\\u6027\\u53ca\\u8425\\u9500\\u4ef7\\u503c\\u3002 \\u90a3\\u4e48\\u6d77\\u5916\\u5e02\\u573a2023\\u5e74\\u70ed\\u95e8\\u8425\\u9500\\u8d8b\\u52bf\\u662f\\u4ec0\\u4e48\\uff0c\\u53c8\\u5230\\u5e95\\u6709\\u54ea\\u4e9b\\u4e3b\\u6d41\\u63a8\\u5e7f\\u6e20\\u9053\\u5462\\uff1f 02 \\u5f53\\u4e0b\\u6d77\\u5916\\u70ed\\u95e8\\u8425\\u9500\\u8d8b\\u52bf \\u5728\\u6d77\\u5916\\uff0c\\u793e\\u4ea4\\u5a92\\u4f53\\u5df2\\u6210\\u4e3a\\u7528\\u6237\\u76f8\\u4e92\\u4ea4\\u6d41\\u3001\\u4e0e\\u54c1\\u724c\\u4e92\\u52a8\\u7684\\u4e3b\\u8981\\u5e73\\u53f0\\u4e4b\\u4e00\\u3002 \\u968f\\u7740\\u5168\\u7403\\u7ecf\\u6d4e\\u4e0d\\u786e\\u5b9a\\u6027\\u7684\\u63d0\\u9ad8\\uff0c\\u5404\\u4e2a\\u884c\\u4e1a\\u9762\\u4e34\\u7684\\u538b\\u529b\\u4e0e\\u65e5\\u4ff1\\u589e\\uff0c60%\\u7684\\u54c1\\u724c\\u548c\\u7ec4\\u7ec7\\u4e5f\\u90fd\\u5bf9\\u793e\\u4ea4\\u5a92\\u4f53\\u7684\\u4f5c\\u7528\\u6301\\u6709\\u7684\\u671f\\u5f85\\u4e5f\\u5728\\u8fdb\\u4e00\\u6b65\\u63d0\\u9ad8\\u3002 \\u800c\\u53e6\\u4e00\\u65b9\\u9762\\uff0c\\u5c31\\u50cfimre\\u9ad8\\u7ea7\\u6570\\u5b57\\u4f53\\u9a8c\\u534f\\u8c03\\u5458\\u201cASHLEY STORINO\\u201d\\u8bf4\\u5f97\\u90a3\\u6837\\uff1a \\u201c\\u6211\\u8f6c\\u5411TikTok\\u662f\\u4e3a\\u4e86\\u4ece\\u771f\\u5b9e\\u7684\\u4eba\\u90a3\\u91cc\\u83b7\\u5f97\\u8bda\\u5b9e\\u7684\\u8bc4\\u8bba\\u3002\\u201d \\u7528\\u6237\\u5f00\\u59cb\\u5728\\u793e\\u4ea4\\u5a92\\u4f53\\u4e0a\\u5bfb\\u627e\\u81ea\\u5df1\\u7684\\u8d2d\\u7269\\u7075\\u611f\\uff0c\\u53c2\\u8003\\u771f\\u5b9e\\u8bc4\\u4ef7\\uff0c\\u505a\\u51fa\\u5224\\u65ad\\u3002 \\u636eGWI\\u8c03\\u7814\\u663e\\u793a\\uff0c\\u66f4\\u591a\\u7684\\u4eba\\u6b63\\u5728\\u793e\\u4ea4\\u5e73\\u53f0\\u4e0a\\u83b7\\u5f97\\u54c1\\u724c\\u4fe1\\u606f\\uff0c\\u5c24\\u5176\\u662fZ\\u4e16\\u4ee3\\u57282022\\u5e74\\uff0c\\u670948%\\u7684\\u8868\\u793a\\u5728\\u5bfb\\u627e\\u66f4\\u591a\\u54c1\\u724c\\u6216\\u4ea7\\u54c1\\u4fe1\\u606f\\u65f6\\u4e3b\\u8981\\u4f7f\\u7528\\u793e\\u4ea4\\u5a92\\u4f53\\uff0c\\u800c\\u6574\\u4f53\\u5927\\u4f17\\u7528\\u6237\\u4f7f\\u7528\\u793e\\u4ea4\\u5a92\\u4f53\\u7684\\u8d8b\\u52bf\\u4e5f\\u5728\\u4e0d\\u65ad\\u4e0a\\u5347\\u3002 \\u6570\\u636e\\u6e90\\u81eaGWI \\u800c\\u6d77\\u5916\\u77e5\\u540d\\u6570\\u636e\\u673a\\u6784Kepios\\u5206\\u6790\\u663e\\u793a\\uff0c\\u81ea\\u75ab\\u60c5\\u5f00\\u59cb\\u4ee5\\u6765\\uff0c\\u5168\\u7403\\u793e\\u4ea4\\u5a92\\u4f53\\u7528\\u6237\\u603b\\u6570\\u589e\\u957f\\u4e86\\u8fd130%\\uff0c\\u76f8\\u5f53\\u4e8e\\u8fc7\\u53bb3\\u5e74\\u65b0\\u589e\\u7528\\u6237\\u8d85\\u8fc710\\u4ebf\\u3002 \\u6570\\u636e\\u6e90\\u81eadatareportal \\u540c\\u65f6\\uff0c\\u793e\\u4ea4\\u5a92\\u4f53\\u5e73\\u53f0\\u4e5f\\u5728\\u79ef\\u6781\\u63a8\\u52a8\\u793e\\u4ea4\\u7535\\u5546\\u7684\\u53d1\\u5c55\\u3002\\u4f8b\\u5982\\uff0cInstagram\\u7684shopping\\u529f\\u80fd\\u548cFacebook\\u7684Marketplace\\u529f\\u80fd\\u4e3a\\u54c1\\u724c\\u63d0\\u4f9b\\u4e86\\u76f4\\u63a5\\u5728\\u793e\\u4ea4\\u5a92\\u4f53\\u4e0a\\u552e\\u5356\\u4ea7\\u54c1\\u7684\\u673a\\u4f1a\\u3002\\u636e\\u7edf\\u8ba1\\uff0c\\u6709\\u8d85\\u8fc780%\\u7684Instagram\\u7528\\u6237\\u66fe\\u5728\\u5e73\\u53f0\\u4e0a\\u53d1\\u73b0\\u3001\\u7814\\u7a76\\u6216\\u8d2d\\u4e70\\u8fc7\\u4ea7\\u54c1\\u3002\\u8fd9\\u663e\\u793a\\u51fa\\u793e\\u4ea4\\u5a92\\u4f53\\u5bf9\\u4e8e\\u4fc3\\u8fdb\\u6d88\\u8d39\\u8005\\u8d2d\\u4e70\\u610f\\u613f\\u548c\\u63d0\\u9ad8\\u54c1\\u724c\\u66dd\\u5149\\u5ea6\\u7684\\u91cd\\u8981\\u6027\\u3002 \\u56fe\\u7247\\u6e90\\u81eaInstagram 03 \\u5f53\\u4e0b\\u6d77\\u5916\\u4e3b\\u6d41\\u5a92\\u4f53\\u6e20\\u9053 1\\uff09\\u4e0d\\u540c\\u6570\\u636e\\u7ef4\\u5ea6\\u4e0a\\u5747\\u6709\\u70ed\\u95e8\\u5a92\\u4f53 \\u4ece\\u7528\\u6237\\u91cf\\u4e0a\\u770b\\uff0c\\u636edatareportal\\u6700\\u65b0\\u7684\\u201c\\u5b98\\u65b9\\u201d\\u6570\\u636e\\u8868\\u660e\\uff0cFacebook\\u4ecd\\u7136\\u5728\\u5168\\u7403\\u8303\\u56f4\\u5185\\u540d\\u5217\\u524d\\u8305\\uff0c\\u8be5\\u5e94\\u7528\\u62e5\\u670929.58\\u4ebf\\u6708\\u6d3b\\u8dc3\\u7528\\u6237(MAU)\\uff0c\\u51e0\\u4e4e\\u76f8\\u5f53\\u4e8e\\u5168\\u7403\\u603b\\u4eba\\u53e3\\u768437%\\u3002\\u89c6\\u9891\\u7f51\\u7ad9Youtube\\u4ee525.14\\u4ebf\\u4f4d\\u5c45\\u7b2c\\u4e8c\\u3002 \\u5728\\u7528\\u6237\\u4f7f\\u7528\\u65f6\\u957f\\u4e0a\\uff0c\\u5728\\u5168\\u7403\\u6700\\u5e38\\u7528\\u7684\\u793e\\u4ea4\\u5a92\\u4f53\\u5e94\\u7528\\u7a0b\\u5e8f\\u4e2d\\uff0c\\u77ed\\u89c6\\u9891\\u5e73\\u53f0TikTok\\u57282022\\u5e74\\u95f4\\u7684\\u6bcf\\u4f4d\\u7528\\u6237\\u5e73\\u5747\\u6bcf\\u6708\\u4f7f\\u7528\\u91cf\\u6700\\u9ad8\\u3002\\u53bb\\u5e741\\u6708\\u81f312\\u6708\\u671f\\u95f4\\uff0c\\u77ed\\u89c6\\u9891\\u5e73\\u53f0\\u7684Android\\u5e94\\u7528\\u7a0b\\u5e8f\\u7528\\u6237\\u5e73\\u5747\\u6bcf\\u6708\\u82b1\\u8d39\\u8fd123.5\\u5c0f\\u65f6\\u4f7fTikTok\\u5e94\\u7528\\u7a0b\\u5e8f\\u3002 \\u5728\\u7528\\u6237\\u504f\\u597d\\u4e0a\\uff0cWhatsapp\\u4ee515.8%\\u7684\\u6295\\u7968\\u7387\\u83b7\\u5f97\\u7b2c\\u4e00\\uff0cInstagram\\u548cFacebook\\u7ee7\\u7eed\\u4e89\\u593a\\u6392\\u540d\\u7b2c\\u4e8c\\u7684\\u4f4d\\u7f6e\\u3002\\u4f46\\u51fa\\u4eba\\u610f\\u6599\\u7684\\u662f\\uff0c\\u5168\\u7403\\u53ea\\u67096.1%\\u7684\\u5de5\\u4f5c\\u5e74\\u9f84\\u793e\\u4ea4\\u5a92\\u4f53\\u7528\\u6237\\u8868\\u793aTikTok\\u662f\\u4ed6\\u4eec\\u6700\\u559c\\u6b22\\u7684\\u5e73\\u53f0\\uff0c\\u5728\\u6700\\u65b0\\u6392\\u540d\\u4e2d\\u4ec5\\u6392\\u5728\\u7b2c\\u4e94\\u4f4d\\u3002 \\u4e0d\\u8fc7\\uff0c\\u503c\\u5f97\\u5f3a\\u8c03\\u7684\\u662f\\uff0c\\u81ea\\u53bb\\u5e74\\u6b64\\u65f6\\u4ee5\\u6765\\uff0cTikTok\\u7684\\u5f97\\u7968\\u7387\\u76f8\\u5bf9\\u8dc3\\u5347\\u4e8642%\\uff08+1.8\\u4e2a\\u767e\\u5206\\u70b9\\uff09\\uff0c\\u56e0\\u6b64\\u8be5\\u5e73\\u53f0\\u7684\\u53d7\\u6b22\\u8fce\\u7a0b\\u5ea6\\u663e\\u7136\\u8fd8\\u5728\\u4e0d\\u65ad\\u4e0a\\u5347\\u3002 \\u6570\\u636e\\u6e90\\u81eadatareportal \\u90a3\\u4e48\\uff0c\\u60f3\\u8981\\u5728\\u6d77\\u5916\\u6253\\u54cd\\u58f0\\u91cf\\uff0c\\u662f\\u4e0d\\u662f\\u6211\\u4eec\\u53ea\\u8981\\u6295\\u8fd9\\u51e0\\u4e2a\\u5934\\u90e8\\u5a92\\u4f53\\u6e20\\u9053\\u5c31\\u53ef\\u4ee5\\u4e86\\uff1f 2\\uff09\\u793e\\u4ea4\\u5a92\\u4f53\\u5e73\\u53f0\\u9009\\u62e9\\u4e0d\\u662f\\u4e8c\\u5143\\u7684\\uff0c\\u591a\\u6570\\u7528\\u6237\\u90fd\\u5b58\\u5728\\u91cd\\u53e0 \\u7a0d\\u7b49\\uff0c\\u6211\\u4eec\\u53ef\\u4ee5\\u770b\\u4e00\\u4e0bDigtal\\u5b98\\u65b9\\u53d1\\u5e03\\u7684\\u8fd9\\u7ec4\\u6570\\u636e\\u3002 \\u4f8b\\u5982\\uff0c\\u5728\\u5168\\u740316\\u81f364\\u5c81\\u7684\\u7528\\u6237\\u4e2d\\uff1a 82.5%\\u7684TikTok\\u7528\\u6237\\u4ecd\\u7136\\u6bcf\\u6708\\u4f7f\\u7528Facebook\\uff1b 84.3%\\u7684Telegram\\u7528\\u6237\\u6bcf\\u4e2a\\u6708\\u4e5f\\u4f7f\\u7528WhatsApp\\uff1b 60.7%\\u7684Snapchat\\u7528\\u6237\\u6bcf\\u4e2a\\u6708\\u4e5f\\u4f7f\\u7528Twitter\\uff1b \\u4e5f\\u5c31\\u610f\\u5473\\u7740\\u8bb8\\u591a\\u793e\\u4ea4\\u5e73\\u53f0\\u7684\\u7528\\u6237\\u5176\\u5b9e\\u662f\\u91cd\\u53e0\\u7684\\u3002 \\u6b64\\u5916\\uff0c\\u7531\\u4e8e\\u9690\\u79c1\\u653f\\u7b56\\u7684\\u53d8\\u5316\\uff0c\\u4e5f\\u6fc0\\u53d1\\u4e86\\u4e00\\u5927\\u6279\\u5177\\u6709\\u5c40\\u90e8\\u533a\\u57df\\u4f18\\u52bf\\u7684\\u4e2d\\u5c0fDSP\\u5a92\\u4f53\\u5d1b\\u8d77\\u3002\\u5404\\u56fd\\u5bb6\\u5730\\u533a\\u4e5f\\u6709\\u81ea\\u5df1\\u5f53\\u5730\\u6d41\\u884c\\u7684\\u5a92\\u4f53\\uff0c\\u6bd4\\u5982\\u97e9\\u56fdLine\\u3001\\u8d8a\\u5357\\u7684zalo\\u3001\\u4fc4\\u7f57\\u65af\\u7684VK\\uff0c\\u90fd\\u503c\\u5f97\\u7814\\u7a76\\u3002 \\u8bb8\\u591a\\u9884\\u7b97\\u6709\\u9650\\u7684\\u5356\\u5bb6\\uff0c\\u4ecd\\u76f2\\u76ee\\u6267\\u7740\\u4e8e\\u5927\\u5a92\\u4f53\\uff0c\\u800c\\u4e0d\\u53bb\\u9488\\u5bf9\\u81ea\\u5df1\\u7684\\u4ea7\\u54c1\\u53d7\\u4f17\\u548c\\u63a8\\u5e7f\\u5730\\u533a\\u8fdb\\u884c\\u5206\\u6790\\uff0c\\u8fd9\\u6837\\u4f1a\\u62c9\\u4f4e\\u8f6c\\u5316\\u7387\\u3002\\u800c\\u64c5\\u957f\\u591a\\u5143\\u5316\\u7684\\u5a92\\u4f53\\u7b56\\u7565\\u7684\\u5356\\u5bb6\\u5219\\u53ef\\u4ee5\\u907f\\u5f00\\u4e3b\\u8981\\u5a92\\u4f53\\u6d41\\u91cf\\u5cf0\\u503c\\uff0c\\u624d\\u80fd\\u6709\\u6548\\u964d\\u4f4e\\u8425\\u9500\\u6210\\u672c\\u3002 \\u9762\\u5bf9\\u8fd9\\u4e48\\u4e0d\\u540c\\u7ef4\\u5ea6\\u3001\\u591a\\u6837\\u5316\\u7684\\u6d77\\u5916\\u5a92\\u4f53\\uff0c\\u5982\\u679c\\u60a8\\u8be5\\u5982\\u4f55\\u9009\\u62e9\\uff0c\\u5230\\u5e95\\u8981\\u600e\\u4e48\\u4e70\\uff0c\\u4e70\\u4ec0\\u4e48\\uff1f 04 \\u603b \\u7ed3 \\u5982\\u679c\\u60a8\\u60f3\\u8981\\u5b66\\u4f1a\\u600e\\u4e48\\u4e70\\uff0c\\u505a\\u4e30\\u5bcc\\u7684\\u5a92\\u4f53\\u7ec4\\u5408\\uff0c\\u5f00\\u6e90\\u8282\\u6d41\\uff0c\\u90a3\\u4e48\\u4e00\\u4e2a\\u53ef\\u9760\\u7684\\u5168\\u7403\\u6d77\\u5916\\u6d41\\u91cf\\u4e00\\u7ad9\\u5f0f\\u91c7\\u4e70\\u548c\\u7ba1\\u7406\\u5e73\\u53f0\\u975e\\u5e38\\u91cd\\u8981\\u4e86\\u3002 \\u4e00\\u4e2a\\u597d\\u7684\\u5a92\\u4f53\\u5e73\\u53f0\\u5e94\\u8be5\\u64cd\\u4f5c\\u7b80\\u5355\\uff0c\\u8ba9\\u60a8\\u8fc5\\u901f\\u5b9e\\u73b0\\u4e00\\u952e\\u5f00\\u6237\\u3001\\u5728\\u7ebf\\u5145\\u503c\\u53ca\\u7ed3\\u7b97\\uff1b\\u80fd\\u4e3a\\u60a8\\u63d0\\u4f9b\\u4e30\\u5bcc\\u591a\\u6837\\u7684\\u5a92\\u4f53\\u8d44\\u6e90\\uff0c\\u8ba9\\u60a8\\u5b8c\\u6210\\u8de8\\u5e73\\u53f0\\u6d41\\u91cf\\u91c7\\u4e70\\uff1b\\u5e76\\u914d\\u5907\\u5a92\\u4ecb\\u57f9\\u8bad\\uff0c\\u8ba9\\u60a8\\u968f\\u65f6\\u4e86\\u89e3\\u6700\\u65b0\\u8d44\\u8baf\\uff0c\\u8c03\\u6574\\u4f18\\u5316\\u5e7f\\u544a\\uff1b\\u540c\\u65f6\\u805a\\u5408\\u591a\\u79cd\\u6d41\\u91cf\\u6570\\u636e\\u7ba1\\u7406\\u770b\\u677f\\uff0c\\u8ba9\\u60a8\\u7ba1\\u7406\\u6e38\\u5203\\u6709\\u4f59\\u3002 \\u800c\\u8fd9\\u6b63\\u662f\\u6211\\u4eec\\u6253\\u9020WeMedia\\u5a92\\u4ecb\\u7ba1\\u5bb6\\u7684\\u521d\\u8877\\u3002\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/author\\\/admin\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/author\\\/admin\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.wezonet.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/2.5d\\u4eca\\u65e5\\u8981\\u95fb\\u8d44\\u8baf\\u70ed\\u70b9\\u65b0\\u95fb\\u516c\\u4f17\\u53f7\\u9996\\u56fe.jpg\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\\\/#mainImage\",\"width\":900,\"height\":383},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\\\/#mainImage\"},\"datePublished\":\"2023-05-24T16:00:58+08:00\",\"dateModified\":\"2023-05-24T16:00:58+08:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/\",\"name\":\"Shenzhen Weizhuo Marketing Technology Co., Ltd\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.wezonet.com\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"\u5a92\u4ecb\u5c0f\u8bfe\u5802 | \u6d77\u5916\u63a8\u5e7f\u5230\u5e95\u600e\u4e48\u505a\uff1f2023\u5e74\u6700\u65b0\u8d8b\u52bf\u62a2\u5148\u770b - Shenzhen Weizhuo Marketing Technology Co., Ltd","description":"\u8fd1\u51e0\u5e74\u56fd\u5185\u5e02\u573a\u7ade\u4e89\u8d8a\u6765\u8d8a\u6fc0\u70c8\uff0c\u8d8a\u6765\u8d8a\u201c\u5377\u201d\uff0c\u4e0d\u5c11\u5356\u5bb6\u628a\u89c6\u7ebf\u6295\u5411\u6d77\u5916\uff0c\u5bfb\u6c42\u65b0\u4e00\u6ce2\u7684\u5e02\u573a\u5f00\u62d3\u53ca\u5546\u4e1a\u589e\u957f\u3002\u524d\u6709\u5728\u6d77\u5916\u95f7\u58f0\u53d1\u5927\u8d22\u3001\u706b\u7206\u5317\u7f8e\u7684\u5feb\u65f6\u5c1a\u201c\u5de8\u517d\u201dSHEIN\uff0c\u8fd1\u8bf4\u4e5f\u6709\u4e2a\u4eba\u5356\u5bb6\u5b9e\u73b0\u6708\u5355\u8fc7\u4e07\u7f8e\u91d1\u7684\u6536\u5165\u3002 \u4f46\u6d77\u5916\u5e02\u573a\u4e0d\u540c\u56fd\u5185\uff0c\u8bb8\u591a\u5c0f\u767d\u5356\u5bb6\u53ef\u80fd\u4e0d\u592a\u4e86\u89e3\u6d77\u5916\u6d88\u8d39\u8005\u4e60\u60ef\u3001\u6587\u5316\uff0c\u5bf9\u4e00\u4e9b\u5e73\u53f0\u63a8\u5e7f\u653f\u7b56\u4e5f\u4e0d\u592a\u6e05\u695a\uff0c\u751a\u81f3\u6709\u4e00\u4e9b\u51fa\u6d77\u67091\u20142\u5e74\u7684\u4e2d\u5c0f\u4f01\u4e1a\u4ecd\u5728\u4e0d\u505c\u201c\u8bd5\u6c34\u201d\uff0c\u627e\u4e0d\u51c6\u6d77\u5916\u63a8\u5e7f\u7684\u65b9\u6cd5\u3002 \u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u51c6\u5907\u542f\u52a8\u51fa\u6d77\u8425\u9500\u8ba1\u5212\u7684\u65b0\u624b\u5356\u5bb6\u63d0\u4f9b\u601d\u8def\uff0c\u8be6\u7ec6\u4e3a\u60a8\u89e3\u6790\u6d77\u5916\u5e7f\u544a\u8425\u9500\u70ed\u95e8\u6e20\u9053\u548c\u8d8b\u52bf\uff0c\u52a9\u529b\u60a8\u65e0\u5fe7\u51fa\u6d77\u3001\u987a\u5229\u8de8\u51fa\u7b2c\u4e00\u6b65\uff01 \u3010\u672c\u671f\u5185\u5bb9\u6982\u8981\u3011 \u672c\u6587\u5171\u8ba11887\u5b57\uff0c\u603b\u8ba1\u9605\u8bfb3\u5206\u949f\u3002 \u6211\u4eec\u4e3a\u4ec0\u4e48\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u603b\u7ed3 01 \u4e3a\u4ec0\u4e48\u6211\u4eec\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u968f\u7740\u56fd\u5185\u4e92\u8054\u7f51\u7684\u53d1\u5c55\u548c\u5e02\u573a\u7ade\u4e89\u7684\u52a0\u5267\uff0c\u4f20\u7edf\u7684\u6d41\u91cf\u7ea2\u5229\u9010\u6e10\u51cf\u5c11\uff0c\u83b7\u5ba2\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\u3002\u8fc7\u53bb\u4f9d\u8d56\u4e8e\u5e73\u53f0\u7684\u6709\u673a\u6d41\u91cf\u5df2\u7ecf\u4e0d\u518d\u6709\u6548\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4e2d\u56fd\u4f01\u4e1a\u5f00\u59cb\u63a2\u7d22\u6d77\u5916\u5e02\u573a\uff0c\u5bfb\u627e\u6d77\u5916\u65b0\u7684\u6d41\u91cf\uff0c\u4ee5\u5b9e\u73b0\u54c1\u724c\u53ca\u4ea7\u54c1\u9500\u91cf\u7684\u8fdb\u4e00\u6b65\u63d0\u5347\u3002 \u800c\u5728\u505a\u6d77\u5916\u63a8\u5e7f\u65f6\uff0c\u8bb8\u591a\u8de8\u5883\u5356\u5bb6\u5361\u5728\u4e86\u51fa\u6d77\u8425\u9500\u7684\u7b2c\u4e00\u6b65\uff0c\u4e0d\u77e5\u9053\u5982\u4f55\u9009\u62e9\u5a92\u4f53\uff0c\u4e0d\u77e5\u9053\u54ea\u4e9b\u5a92\u4f53\u5339\u914d\u60a8\u7684\u8425\u9500\u76ee\u6807\uff0c\u4ee5\u53ca\u4e0d\u540c\u5a92\u4f53\u7684\u5e7f\u544a\u4ea7\u54c1\u6838\u5fc3\u573a\u666f\u662f\u4ec0\u4e48\uff0c\u600e\u4e48\u624d\u80fd\u66f4\u597d\u5730\u4e3a\u60a8\u7684\u4e0d\u540c\u9636\u6bb5\u7684KPI\u670d\u52a1\u3002 \u53e6\u5916\uff0c\u7531\u4e8e\u5bf9\u5a92\u4f53\u653f\u7b56\u4e00\u77e5\u534a\u89e3\uff0c\u5904\u5904\u5bfc\u81f4\u8fdd\u89c4\u5c01\u53f7\u3001\u7528\u6237\u8bc4\u4ef7\u4f4e\u7b49\uff0c\u6ca1\u6709\u4e00\u5957\u6e05\u6670\u7684\u5e7f\u544a\u8d44\u4ea7\u7ba1\u7406\u7cfb\u7edf\uff0c\u5728\u5e7f\u544a\u4e0a\u7ebf\u524d\u540e\u5747\u51fa\u73b0\u4e86\u4e0d\u540c\u7a0b\u5ea6\u7684\u95ee\u9898\uff0c\u5bfc\u81f4\u6210\u672c\u6d88\u8017\u4e86\uff0c\u4f46ROI\u6548\u679c\u5e76\u4e0d\u7406\u60f3\u3002 \u5982\u679c\u60f3\u8981\u89e3\u51b3\u4ee5\u4e0a\u8fd9\u4e9b\u95ee\u9898\uff0c\u6211\u4eec\u9700\u8981\u5148\u68b3\u7406\u76ee\u524d\u5168\u7403\u4e3b\u6d41\u5a92\u4f53\u7684\u57fa\u672c\u5927\u76d8\u60c5\u51b5\uff0c\u624d\u80fd\u5bf9\u75c7\u4e0b\u836f\u3001\u627e\u5230\u9002\u5408\u60a8\u7684\u5a92\u4f53\uff0c\u5e76\u4e86\u89e3\u4e0d\u540c\u5a92\u4f53\u7684\u5c5e\u6027\u53ca\u8425\u9500\u4ef7\u503c\u3002 \u90a3\u4e48\u6d77\u5916\u5e02\u573a2023\u5e74\u70ed\u95e8\u8425\u9500\u8d8b\u52bf\u662f\u4ec0\u4e48\uff0c\u53c8\u5230\u5e95\u6709\u54ea\u4e9b\u4e3b\u6d41\u63a8\u5e7f\u6e20\u9053\u5462\uff1f 02 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u5728\u6d77\u5916\uff0c\u793e\u4ea4\u5a92\u4f53\u5df2\u6210\u4e3a\u7528\u6237\u76f8\u4e92\u4ea4\u6d41\u3001\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u4e3b\u8981\u5e73\u53f0\u4e4b\u4e00\u3002 \u968f\u7740\u5168\u7403\u7ecf\u6d4e\u4e0d\u786e\u5b9a\u6027\u7684\u63d0\u9ad8\uff0c\u5404\u4e2a\u884c\u4e1a\u9762\u4e34\u7684\u538b\u529b\u4e0e\u65e5\u4ff1\u589e\uff0c60%\u7684\u54c1\u724c\u548c\u7ec4\u7ec7\u4e5f\u90fd\u5bf9\u793e\u4ea4\u5a92\u4f53\u7684\u4f5c\u7528\u6301\u6709\u7684\u671f\u5f85\u4e5f\u5728\u8fdb\u4e00\u6b65\u63d0\u9ad8\u3002 \u800c\u53e6\u4e00\u65b9\u9762\uff0c\u5c31\u50cfimre\u9ad8\u7ea7\u6570\u5b57\u4f53\u9a8c\u534f\u8c03\u5458\u201cASHLEY STORINO\u201d\u8bf4\u5f97\u90a3\u6837\uff1a \u201c\u6211\u8f6c\u5411TikTok\u662f\u4e3a\u4e86\u4ece\u771f\u5b9e\u7684\u4eba\u90a3\u91cc\u83b7\u5f97\u8bda\u5b9e\u7684\u8bc4\u8bba\u3002\u201d \u7528\u6237\u5f00\u59cb\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5bfb\u627e\u81ea\u5df1\u7684\u8d2d\u7269\u7075\u611f\uff0c\u53c2\u8003\u771f\u5b9e\u8bc4\u4ef7\uff0c\u505a\u51fa\u5224\u65ad\u3002 \u636eGWI\u8c03\u7814\u663e\u793a\uff0c\u66f4\u591a\u7684\u4eba\u6b63\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u83b7\u5f97\u54c1\u724c\u4fe1\u606f\uff0c\u5c24\u5176\u662fZ\u4e16\u4ee3\u57282022\u5e74\uff0c\u670948%\u7684\u8868\u793a\u5728\u5bfb\u627e\u66f4\u591a\u54c1\u724c\u6216\u4ea7\u54c1\u4fe1\u606f\u65f6\u4e3b\u8981\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\uff0c\u800c\u6574\u4f53\u5927\u4f17\u7528\u6237\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u8d8b\u52bf\u4e5f\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eaGWI \u800c\u6d77\u5916\u77e5\u540d\u6570\u636e\u673a\u6784Kepios\u5206\u6790\u663e\u793a\uff0c\u81ea\u75ab\u60c5\u5f00\u59cb\u4ee5\u6765\uff0c\u5168\u7403\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u603b\u6570\u589e\u957f\u4e86\u8fd130%\uff0c\u76f8\u5f53\u4e8e\u8fc7\u53bb3\u5e74\u65b0\u589e\u7528\u6237\u8d85\u8fc710\u4ebf\u3002 \u6570\u636e\u6e90\u81eadatareportal \u540c\u65f6\uff0c\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e5f\u5728\u79ef\u6781\u63a8\u52a8\u793e\u4ea4\u7535\u5546\u7684\u53d1\u5c55\u3002\u4f8b\u5982\uff0cInstagram\u7684shopping\u529f\u80fd\u548cFacebook\u7684Marketplace\u529f\u80fd\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u76f4\u63a5\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u552e\u5356\u4ea7\u54c1\u7684\u673a\u4f1a\u3002\u636e\u7edf\u8ba1\uff0c\u6709\u8d85\u8fc780%\u7684Instagram\u7528\u6237\u66fe\u5728\u5e73\u53f0\u4e0a\u53d1\u73b0\u3001\u7814\u7a76\u6216\u8d2d\u4e70\u8fc7\u4ea7\u54c1\u3002\u8fd9\u663e\u793a\u51fa\u793e\u4ea4\u5a92\u4f53\u5bf9\u4e8e\u4fc3\u8fdb\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u613f\u548c\u63d0\u9ad8\u54c1\u724c\u66dd\u5149\u5ea6\u7684\u91cd\u8981\u6027\u3002 \u56fe\u7247\u6e90\u81eaInstagram 03 \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 1\uff09\u4e0d\u540c\u6570\u636e\u7ef4\u5ea6\u4e0a\u5747\u6709\u70ed\u95e8\u5a92\u4f53 \u4ece\u7528\u6237\u91cf\u4e0a\u770b\uff0c\u636edatareportal\u6700\u65b0\u7684\u201c\u5b98\u65b9\u201d\u6570\u636e\u8868\u660e\uff0cFacebook\u4ecd\u7136\u5728\u5168\u7403\u8303\u56f4\u5185\u540d\u5217\u524d\u8305\uff0c\u8be5\u5e94\u7528\u62e5\u670929.58\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237(MAU)\uff0c\u51e0\u4e4e\u76f8\u5f53\u4e8e\u5168\u7403\u603b\u4eba\u53e3\u768437%\u3002\u89c6\u9891\u7f51\u7ad9Youtube\u4ee525.14\u4ebf\u4f4d\u5c45\u7b2c\u4e8c\u3002 \u5728\u7528\u6237\u4f7f\u7528\u65f6\u957f\u4e0a\uff0c\u5728\u5168\u7403\u6700\u5e38\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u5e94\u7528\u7a0b\u5e8f\u4e2d\uff0c\u77ed\u89c6\u9891\u5e73\u53f0TikTok\u57282022\u5e74\u95f4\u7684\u6bcf\u4f4d\u7528\u6237\u5e73\u5747\u6bcf\u6708\u4f7f\u7528\u91cf\u6700\u9ad8\u3002\u53bb\u5e741\u6708\u81f312\u6708\u671f\u95f4\uff0c\u77ed\u89c6\u9891\u5e73\u53f0\u7684Android\u5e94\u7528\u7a0b\u5e8f\u7528\u6237\u5e73\u5747\u6bcf\u6708\u82b1\u8d39\u8fd123.5\u5c0f\u65f6\u4f7fTikTok\u5e94\u7528\u7a0b\u5e8f\u3002 \u5728\u7528\u6237\u504f\u597d\u4e0a\uff0cWhatsapp\u4ee515.8%\u7684\u6295\u7968\u7387\u83b7\u5f97\u7b2c\u4e00\uff0cInstagram\u548cFacebook\u7ee7\u7eed\u4e89\u593a\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\u3002\u4f46\u51fa\u4eba\u610f\u6599\u7684\u662f\uff0c\u5168\u7403\u53ea\u67096.1%\u7684\u5de5\u4f5c\u5e74\u9f84\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u8868\u793aTikTok\u662f\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u5e73\u53f0\uff0c\u5728\u6700\u65b0\u6392\u540d\u4e2d\u4ec5\u6392\u5728\u7b2c\u4e94\u4f4d\u3002 \u4e0d\u8fc7\uff0c\u503c\u5f97\u5f3a\u8c03\u7684\u662f\uff0c\u81ea\u53bb\u5e74\u6b64\u65f6\u4ee5\u6765\uff0cTikTok\u7684\u5f97\u7968\u7387\u76f8\u5bf9\u8dc3\u5347\u4e8642%\uff08+1.8\u4e2a\u767e\u5206\u70b9\uff09\uff0c\u56e0\u6b64\u8be5\u5e73\u53f0\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u663e\u7136\u8fd8\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eadatareportal \u90a3\u4e48\uff0c\u60f3\u8981\u5728\u6d77\u5916\u6253\u54cd\u58f0\u91cf\uff0c\u662f\u4e0d\u662f\u6211\u4eec\u53ea\u8981\u6295\u8fd9\u51e0\u4e2a\u5934\u90e8\u5a92\u4f53\u6e20\u9053\u5c31\u53ef\u4ee5\u4e86\uff1f 2\uff09\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u9009\u62e9\u4e0d\u662f\u4e8c\u5143\u7684\uff0c\u591a\u6570\u7528\u6237\u90fd\u5b58\u5728\u91cd\u53e0 \u7a0d\u7b49\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u4e00\u4e0bDigtal\u5b98\u65b9\u53d1\u5e03\u7684\u8fd9\u7ec4\u6570\u636e\u3002 \u4f8b\u5982\uff0c\u5728\u5168\u740316\u81f364\u5c81\u7684\u7528\u6237\u4e2d\uff1a 82.5%\u7684TikTok\u7528\u6237\u4ecd\u7136\u6bcf\u6708\u4f7f\u7528Facebook\uff1b 84.3%\u7684Telegram\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528WhatsApp\uff1b 60.7%\u7684Snapchat\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528Twitter\uff1b \u4e5f\u5c31\u610f\u5473\u7740\u8bb8\u591a\u793e\u4ea4\u5e73\u53f0\u7684\u7528\u6237\u5176\u5b9e\u662f\u91cd\u53e0\u7684\u3002 \u6b64\u5916\uff0c\u7531\u4e8e\u9690\u79c1\u653f\u7b56\u7684\u53d8\u5316\uff0c\u4e5f\u6fc0\u53d1\u4e86\u4e00\u5927\u6279\u5177\u6709\u5c40\u90e8\u533a\u57df\u4f18\u52bf\u7684\u4e2d\u5c0fDSP\u5a92\u4f53\u5d1b\u8d77\u3002\u5404\u56fd\u5bb6\u5730\u533a\u4e5f\u6709\u81ea\u5df1\u5f53\u5730\u6d41\u884c\u7684\u5a92\u4f53\uff0c\u6bd4\u5982\u97e9\u56fdLine\u3001\u8d8a\u5357\u7684zalo\u3001\u4fc4\u7f57\u65af\u7684VK\uff0c\u90fd\u503c\u5f97\u7814\u7a76\u3002 \u8bb8\u591a\u9884\u7b97\u6709\u9650\u7684\u5356\u5bb6\uff0c\u4ecd\u76f2\u76ee\u6267\u7740\u4e8e\u5927\u5a92\u4f53\uff0c\u800c\u4e0d\u53bb\u9488\u5bf9\u81ea\u5df1\u7684\u4ea7\u54c1\u53d7\u4f17\u548c\u63a8\u5e7f\u5730\u533a\u8fdb\u884c\u5206\u6790\uff0c\u8fd9\u6837\u4f1a\u62c9\u4f4e\u8f6c\u5316\u7387\u3002\u800c\u64c5\u957f\u591a\u5143\u5316\u7684\u5a92\u4f53\u7b56\u7565\u7684\u5356\u5bb6\u5219\u53ef\u4ee5\u907f\u5f00\u4e3b\u8981\u5a92\u4f53\u6d41\u91cf\u5cf0\u503c\uff0c\u624d\u80fd\u6709\u6548\u964d\u4f4e\u8425\u9500\u6210\u672c\u3002 \u9762\u5bf9\u8fd9\u4e48\u4e0d\u540c\u7ef4\u5ea6\u3001\u591a\u6837\u5316\u7684\u6d77\u5916\u5a92\u4f53\uff0c\u5982\u679c\u60a8\u8be5\u5982\u4f55\u9009\u62e9\uff0c\u5230\u5e95\u8981\u600e\u4e48\u4e70\uff0c\u4e70\u4ec0\u4e48\uff1f 04 \u603b \u7ed3 \u5982\u679c\u60a8\u60f3\u8981\u5b66\u4f1a\u600e\u4e48\u4e70\uff0c\u505a\u4e30\u5bcc\u7684\u5a92\u4f53\u7ec4\u5408\uff0c\u5f00\u6e90\u8282\u6d41\uff0c\u90a3\u4e48\u4e00\u4e2a\u53ef\u9760\u7684\u5168\u7403\u6d77\u5916\u6d41\u91cf\u4e00\u7ad9\u5f0f\u91c7\u4e70\u548c\u7ba1\u7406\u5e73\u53f0\u975e\u5e38\u91cd\u8981\u4e86\u3002 \u4e00\u4e2a\u597d\u7684\u5a92\u4f53\u5e73\u53f0\u5e94\u8be5\u64cd\u4f5c\u7b80\u5355\uff0c\u8ba9\u60a8\u8fc5\u901f\u5b9e\u73b0\u4e00\u952e\u5f00\u6237\u3001\u5728\u7ebf\u5145\u503c\u53ca\u7ed3\u7b97\uff1b\u80fd\u4e3a\u60a8\u63d0\u4f9b\u4e30\u5bcc\u591a\u6837\u7684\u5a92\u4f53\u8d44\u6e90\uff0c\u8ba9\u60a8\u5b8c\u6210\u8de8\u5e73\u53f0\u6d41\u91cf\u91c7\u4e70\uff1b\u5e76\u914d\u5907\u5a92\u4ecb\u57f9\u8bad\uff0c\u8ba9\u60a8\u968f\u65f6\u4e86\u89e3\u6700\u65b0\u8d44\u8baf\uff0c\u8c03\u6574\u4f18\u5316\u5e7f\u544a\uff1b\u540c\u65f6\u805a\u5408\u591a\u79cd\u6d41\u91cf\u6570\u636e\u7ba1\u7406\u770b\u677f\uff0c\u8ba9\u60a8\u7ba1\u7406\u6e38\u5203\u6709\u4f59\u3002 \u800c\u8fd9\u6b63\u662f\u6211\u4eec\u6253\u9020WeMedia\u5a92\u4ecb\u7ba1\u5bb6\u7684\u521d\u8877\u3002","canonical_url":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"2Y1_OLOoF2nSH6iEtBmzci_jLQLaUFuj6Hhn0DN9mLc","msvalidate.01":"767336609E80D7B48FCA09E4ED3EC683","p:domain_verify":"b6b251b8e698f0ef434ed009be66662a","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/#blogposting","name":"\u5a92\u4ecb\u5c0f\u8bfe\u5802 | \u6d77\u5916\u63a8\u5e7f\u5230\u5e95\u600e\u4e48\u505a\uff1f2023\u5e74\u6700\u65b0\u8d8b\u52bf\u62a2\u5148\u770b - Shenzhen Weizhuo Marketing Technology Co., Ltd","headline":"\u5a92\u4ecb\u5c0f\u8bfe\u5802 | \u6d77\u5916\u63a8\u5e7f\u5230\u5e95\u600e\u4e48\u505a\uff1f2023\u5e74\u6700\u65b0\u8d8b\u52bf\u62a2\u5148\u770b","author":{"@id":"https:\/\/www.wezonet.com\/en\/author\/admin\/#author"},"publisher":{"@id":"https:\/\/www.wezonet.com\/en\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/www.wezonet.com\/wp-content\/uploads\/2023\/05\/2.5d\u4eca\u65e5\u8981\u95fb\u8d44\u8baf\u70ed\u70b9\u65b0\u95fb\u516c\u4f17\u53f7\u9996\u56fe.jpg","width":900,"height":383},"datePublished":"2023-05-24T16:00:58+08:00","dateModified":"2023-05-24T16:00:58+08:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/#webpage"},"isPartOf":{"@id":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/#webpage"},"articleSection":"\u8fd0\u8425\u5e72\u8d27, \u6d77\u5916\u63a8\u5e7f"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.wezonet.com\/en#listItem","position":1,"name":"\u4e3b\u9801","item":"https:\/\/www.wezonet.com\/en","nextItem":{"@type":"ListItem","@id":"https:\/\/www.wezonet.com\/en\/category\/dry-goods\/#listItem","name":"\u8fd0\u8425\u5e72\u8d27"}},{"@type":"ListItem","@id":"https:\/\/www.wezonet.com\/en\/category\/dry-goods\/#listItem","position":2,"name":"\u8fd0\u8425\u5e72\u8d27","item":"https:\/\/www.wezonet.com\/en\/category\/dry-goods\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/#listItem","name":"\u5a92\u4ecb\u5c0f\u8bfe\u5802 | \u6d77\u5916\u63a8\u5e7f\u5230\u5e95\u600e\u4e48\u505a\uff1f2023\u5e74\u6700\u65b0\u8d8b\u52bf\u62a2\u5148\u770b"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.wezonet.com\/en#listItem","name":"\u4e3b\u9801"}},{"@type":"ListItem","@id":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/#listItem","position":3,"name":"\u5a92\u4ecb\u5c0f\u8bfe\u5802 | \u6d77\u5916\u63a8\u5e7f\u5230\u5e95\u600e\u4e48\u505a\uff1f2023\u5e74\u6700\u65b0\u8d8b\u52bf\u62a2\u5148\u770b","previousItem":{"@type":"ListItem","@id":"https:\/\/www.wezonet.com\/en\/category\/dry-goods\/#listItem","name":"\u8fd0\u8425\u5e72\u8d27"}}]},{"@type":"Organization","@id":"https:\/\/www.wezonet.com\/en\/#organization","name":"WEZO2022","url":"https:\/\/www.wezonet.com\/en\/"},{"@type":"Person","@id":"https:\/\/www.wezonet.com\/en\/author\/admin\/#author","url":"https:\/\/www.wezonet.com\/en\/author\/admin\/","name":"admin","image":{"@type":"ImageObject","@id":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/e59dc50e6f717380fd08b348d661819580be5fd6ab9441c448714a18975b9023?s=96&d=mm&r=g","width":96,"height":96,"caption":"admin"}},{"@type":"WebPage","@id":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/#webpage","url":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/","name":"\u5a92\u4ecb\u5c0f\u8bfe\u5802 | \u6d77\u5916\u63a8\u5e7f\u5230\u5e95\u600e\u4e48\u505a\uff1f2023\u5e74\u6700\u65b0\u8d8b\u52bf\u62a2\u5148\u770b - Shenzhen Weizhuo Marketing Technology Co., Ltd","description":"\u8fd1\u51e0\u5e74\u56fd\u5185\u5e02\u573a\u7ade\u4e89\u8d8a\u6765\u8d8a\u6fc0\u70c8\uff0c\u8d8a\u6765\u8d8a\u201c\u5377\u201d\uff0c\u4e0d\u5c11\u5356\u5bb6\u628a\u89c6\u7ebf\u6295\u5411\u6d77\u5916\uff0c\u5bfb\u6c42\u65b0\u4e00\u6ce2\u7684\u5e02\u573a\u5f00\u62d3\u53ca\u5546\u4e1a\u589e\u957f\u3002\u524d\u6709\u5728\u6d77\u5916\u95f7\u58f0\u53d1\u5927\u8d22\u3001\u706b\u7206\u5317\u7f8e\u7684\u5feb\u65f6\u5c1a\u201c\u5de8\u517d\u201dSHEIN\uff0c\u8fd1\u8bf4\u4e5f\u6709\u4e2a\u4eba\u5356\u5bb6\u5b9e\u73b0\u6708\u5355\u8fc7\u4e07\u7f8e\u91d1\u7684\u6536\u5165\u3002 \u4f46\u6d77\u5916\u5e02\u573a\u4e0d\u540c\u56fd\u5185\uff0c\u8bb8\u591a\u5c0f\u767d\u5356\u5bb6\u53ef\u80fd\u4e0d\u592a\u4e86\u89e3\u6d77\u5916\u6d88\u8d39\u8005\u4e60\u60ef\u3001\u6587\u5316\uff0c\u5bf9\u4e00\u4e9b\u5e73\u53f0\u63a8\u5e7f\u653f\u7b56\u4e5f\u4e0d\u592a\u6e05\u695a\uff0c\u751a\u81f3\u6709\u4e00\u4e9b\u51fa\u6d77\u67091\u20142\u5e74\u7684\u4e2d\u5c0f\u4f01\u4e1a\u4ecd\u5728\u4e0d\u505c\u201c\u8bd5\u6c34\u201d\uff0c\u627e\u4e0d\u51c6\u6d77\u5916\u63a8\u5e7f\u7684\u65b9\u6cd5\u3002 \u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u51c6\u5907\u542f\u52a8\u51fa\u6d77\u8425\u9500\u8ba1\u5212\u7684\u65b0\u624b\u5356\u5bb6\u63d0\u4f9b\u601d\u8def\uff0c\u8be6\u7ec6\u4e3a\u60a8\u89e3\u6790\u6d77\u5916\u5e7f\u544a\u8425\u9500\u70ed\u95e8\u6e20\u9053\u548c\u8d8b\u52bf\uff0c\u52a9\u529b\u60a8\u65e0\u5fe7\u51fa\u6d77\u3001\u987a\u5229\u8de8\u51fa\u7b2c\u4e00\u6b65\uff01 \u3010\u672c\u671f\u5185\u5bb9\u6982\u8981\u3011 \u672c\u6587\u5171\u8ba11887\u5b57\uff0c\u603b\u8ba1\u9605\u8bfb3\u5206\u949f\u3002 \u6211\u4eec\u4e3a\u4ec0\u4e48\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u603b\u7ed3 01 \u4e3a\u4ec0\u4e48\u6211\u4eec\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u968f\u7740\u56fd\u5185\u4e92\u8054\u7f51\u7684\u53d1\u5c55\u548c\u5e02\u573a\u7ade\u4e89\u7684\u52a0\u5267\uff0c\u4f20\u7edf\u7684\u6d41\u91cf\u7ea2\u5229\u9010\u6e10\u51cf\u5c11\uff0c\u83b7\u5ba2\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\u3002\u8fc7\u53bb\u4f9d\u8d56\u4e8e\u5e73\u53f0\u7684\u6709\u673a\u6d41\u91cf\u5df2\u7ecf\u4e0d\u518d\u6709\u6548\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4e2d\u56fd\u4f01\u4e1a\u5f00\u59cb\u63a2\u7d22\u6d77\u5916\u5e02\u573a\uff0c\u5bfb\u627e\u6d77\u5916\u65b0\u7684\u6d41\u91cf\uff0c\u4ee5\u5b9e\u73b0\u54c1\u724c\u53ca\u4ea7\u54c1\u9500\u91cf\u7684\u8fdb\u4e00\u6b65\u63d0\u5347\u3002 \u800c\u5728\u505a\u6d77\u5916\u63a8\u5e7f\u65f6\uff0c\u8bb8\u591a\u8de8\u5883\u5356\u5bb6\u5361\u5728\u4e86\u51fa\u6d77\u8425\u9500\u7684\u7b2c\u4e00\u6b65\uff0c\u4e0d\u77e5\u9053\u5982\u4f55\u9009\u62e9\u5a92\u4f53\uff0c\u4e0d\u77e5\u9053\u54ea\u4e9b\u5a92\u4f53\u5339\u914d\u60a8\u7684\u8425\u9500\u76ee\u6807\uff0c\u4ee5\u53ca\u4e0d\u540c\u5a92\u4f53\u7684\u5e7f\u544a\u4ea7\u54c1\u6838\u5fc3\u573a\u666f\u662f\u4ec0\u4e48\uff0c\u600e\u4e48\u624d\u80fd\u66f4\u597d\u5730\u4e3a\u60a8\u7684\u4e0d\u540c\u9636\u6bb5\u7684KPI\u670d\u52a1\u3002 \u53e6\u5916\uff0c\u7531\u4e8e\u5bf9\u5a92\u4f53\u653f\u7b56\u4e00\u77e5\u534a\u89e3\uff0c\u5904\u5904\u5bfc\u81f4\u8fdd\u89c4\u5c01\u53f7\u3001\u7528\u6237\u8bc4\u4ef7\u4f4e\u7b49\uff0c\u6ca1\u6709\u4e00\u5957\u6e05\u6670\u7684\u5e7f\u544a\u8d44\u4ea7\u7ba1\u7406\u7cfb\u7edf\uff0c\u5728\u5e7f\u544a\u4e0a\u7ebf\u524d\u540e\u5747\u51fa\u73b0\u4e86\u4e0d\u540c\u7a0b\u5ea6\u7684\u95ee\u9898\uff0c\u5bfc\u81f4\u6210\u672c\u6d88\u8017\u4e86\uff0c\u4f46ROI\u6548\u679c\u5e76\u4e0d\u7406\u60f3\u3002 \u5982\u679c\u60f3\u8981\u89e3\u51b3\u4ee5\u4e0a\u8fd9\u4e9b\u95ee\u9898\uff0c\u6211\u4eec\u9700\u8981\u5148\u68b3\u7406\u76ee\u524d\u5168\u7403\u4e3b\u6d41\u5a92\u4f53\u7684\u57fa\u672c\u5927\u76d8\u60c5\u51b5\uff0c\u624d\u80fd\u5bf9\u75c7\u4e0b\u836f\u3001\u627e\u5230\u9002\u5408\u60a8\u7684\u5a92\u4f53\uff0c\u5e76\u4e86\u89e3\u4e0d\u540c\u5a92\u4f53\u7684\u5c5e\u6027\u53ca\u8425\u9500\u4ef7\u503c\u3002 \u90a3\u4e48\u6d77\u5916\u5e02\u573a2023\u5e74\u70ed\u95e8\u8425\u9500\u8d8b\u52bf\u662f\u4ec0\u4e48\uff0c\u53c8\u5230\u5e95\u6709\u54ea\u4e9b\u4e3b\u6d41\u63a8\u5e7f\u6e20\u9053\u5462\uff1f 02 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u5728\u6d77\u5916\uff0c\u793e\u4ea4\u5a92\u4f53\u5df2\u6210\u4e3a\u7528\u6237\u76f8\u4e92\u4ea4\u6d41\u3001\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u4e3b\u8981\u5e73\u53f0\u4e4b\u4e00\u3002 \u968f\u7740\u5168\u7403\u7ecf\u6d4e\u4e0d\u786e\u5b9a\u6027\u7684\u63d0\u9ad8\uff0c\u5404\u4e2a\u884c\u4e1a\u9762\u4e34\u7684\u538b\u529b\u4e0e\u65e5\u4ff1\u589e\uff0c60%\u7684\u54c1\u724c\u548c\u7ec4\u7ec7\u4e5f\u90fd\u5bf9\u793e\u4ea4\u5a92\u4f53\u7684\u4f5c\u7528\u6301\u6709\u7684\u671f\u5f85\u4e5f\u5728\u8fdb\u4e00\u6b65\u63d0\u9ad8\u3002 \u800c\u53e6\u4e00\u65b9\u9762\uff0c\u5c31\u50cfimre\u9ad8\u7ea7\u6570\u5b57\u4f53\u9a8c\u534f\u8c03\u5458\u201cASHLEY STORINO\u201d\u8bf4\u5f97\u90a3\u6837\uff1a \u201c\u6211\u8f6c\u5411TikTok\u662f\u4e3a\u4e86\u4ece\u771f\u5b9e\u7684\u4eba\u90a3\u91cc\u83b7\u5f97\u8bda\u5b9e\u7684\u8bc4\u8bba\u3002\u201d \u7528\u6237\u5f00\u59cb\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5bfb\u627e\u81ea\u5df1\u7684\u8d2d\u7269\u7075\u611f\uff0c\u53c2\u8003\u771f\u5b9e\u8bc4\u4ef7\uff0c\u505a\u51fa\u5224\u65ad\u3002 \u636eGWI\u8c03\u7814\u663e\u793a\uff0c\u66f4\u591a\u7684\u4eba\u6b63\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u83b7\u5f97\u54c1\u724c\u4fe1\u606f\uff0c\u5c24\u5176\u662fZ\u4e16\u4ee3\u57282022\u5e74\uff0c\u670948%\u7684\u8868\u793a\u5728\u5bfb\u627e\u66f4\u591a\u54c1\u724c\u6216\u4ea7\u54c1\u4fe1\u606f\u65f6\u4e3b\u8981\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\uff0c\u800c\u6574\u4f53\u5927\u4f17\u7528\u6237\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u8d8b\u52bf\u4e5f\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eaGWI \u800c\u6d77\u5916\u77e5\u540d\u6570\u636e\u673a\u6784Kepios\u5206\u6790\u663e\u793a\uff0c\u81ea\u75ab\u60c5\u5f00\u59cb\u4ee5\u6765\uff0c\u5168\u7403\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u603b\u6570\u589e\u957f\u4e86\u8fd130%\uff0c\u76f8\u5f53\u4e8e\u8fc7\u53bb3\u5e74\u65b0\u589e\u7528\u6237\u8d85\u8fc710\u4ebf\u3002 \u6570\u636e\u6e90\u81eadatareportal \u540c\u65f6\uff0c\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e5f\u5728\u79ef\u6781\u63a8\u52a8\u793e\u4ea4\u7535\u5546\u7684\u53d1\u5c55\u3002\u4f8b\u5982\uff0cInstagram\u7684shopping\u529f\u80fd\u548cFacebook\u7684Marketplace\u529f\u80fd\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u76f4\u63a5\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u552e\u5356\u4ea7\u54c1\u7684\u673a\u4f1a\u3002\u636e\u7edf\u8ba1\uff0c\u6709\u8d85\u8fc780%\u7684Instagram\u7528\u6237\u66fe\u5728\u5e73\u53f0\u4e0a\u53d1\u73b0\u3001\u7814\u7a76\u6216\u8d2d\u4e70\u8fc7\u4ea7\u54c1\u3002\u8fd9\u663e\u793a\u51fa\u793e\u4ea4\u5a92\u4f53\u5bf9\u4e8e\u4fc3\u8fdb\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u613f\u548c\u63d0\u9ad8\u54c1\u724c\u66dd\u5149\u5ea6\u7684\u91cd\u8981\u6027\u3002 \u56fe\u7247\u6e90\u81eaInstagram 03 \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 1\uff09\u4e0d\u540c\u6570\u636e\u7ef4\u5ea6\u4e0a\u5747\u6709\u70ed\u95e8\u5a92\u4f53 \u4ece\u7528\u6237\u91cf\u4e0a\u770b\uff0c\u636edatareportal\u6700\u65b0\u7684\u201c\u5b98\u65b9\u201d\u6570\u636e\u8868\u660e\uff0cFacebook\u4ecd\u7136\u5728\u5168\u7403\u8303\u56f4\u5185\u540d\u5217\u524d\u8305\uff0c\u8be5\u5e94\u7528\u62e5\u670929.58\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237(MAU)\uff0c\u51e0\u4e4e\u76f8\u5f53\u4e8e\u5168\u7403\u603b\u4eba\u53e3\u768437%\u3002\u89c6\u9891\u7f51\u7ad9Youtube\u4ee525.14\u4ebf\u4f4d\u5c45\u7b2c\u4e8c\u3002 \u5728\u7528\u6237\u4f7f\u7528\u65f6\u957f\u4e0a\uff0c\u5728\u5168\u7403\u6700\u5e38\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u5e94\u7528\u7a0b\u5e8f\u4e2d\uff0c\u77ed\u89c6\u9891\u5e73\u53f0TikTok\u57282022\u5e74\u95f4\u7684\u6bcf\u4f4d\u7528\u6237\u5e73\u5747\u6bcf\u6708\u4f7f\u7528\u91cf\u6700\u9ad8\u3002\u53bb\u5e741\u6708\u81f312\u6708\u671f\u95f4\uff0c\u77ed\u89c6\u9891\u5e73\u53f0\u7684Android\u5e94\u7528\u7a0b\u5e8f\u7528\u6237\u5e73\u5747\u6bcf\u6708\u82b1\u8d39\u8fd123.5\u5c0f\u65f6\u4f7fTikTok\u5e94\u7528\u7a0b\u5e8f\u3002 \u5728\u7528\u6237\u504f\u597d\u4e0a\uff0cWhatsapp\u4ee515.8%\u7684\u6295\u7968\u7387\u83b7\u5f97\u7b2c\u4e00\uff0cInstagram\u548cFacebook\u7ee7\u7eed\u4e89\u593a\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\u3002\u4f46\u51fa\u4eba\u610f\u6599\u7684\u662f\uff0c\u5168\u7403\u53ea\u67096.1%\u7684\u5de5\u4f5c\u5e74\u9f84\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u8868\u793aTikTok\u662f\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u5e73\u53f0\uff0c\u5728\u6700\u65b0\u6392\u540d\u4e2d\u4ec5\u6392\u5728\u7b2c\u4e94\u4f4d\u3002 \u4e0d\u8fc7\uff0c\u503c\u5f97\u5f3a\u8c03\u7684\u662f\uff0c\u81ea\u53bb\u5e74\u6b64\u65f6\u4ee5\u6765\uff0cTikTok\u7684\u5f97\u7968\u7387\u76f8\u5bf9\u8dc3\u5347\u4e8642%\uff08+1.8\u4e2a\u767e\u5206\u70b9\uff09\uff0c\u56e0\u6b64\u8be5\u5e73\u53f0\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u663e\u7136\u8fd8\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eadatareportal \u90a3\u4e48\uff0c\u60f3\u8981\u5728\u6d77\u5916\u6253\u54cd\u58f0\u91cf\uff0c\u662f\u4e0d\u662f\u6211\u4eec\u53ea\u8981\u6295\u8fd9\u51e0\u4e2a\u5934\u90e8\u5a92\u4f53\u6e20\u9053\u5c31\u53ef\u4ee5\u4e86\uff1f 2\uff09\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u9009\u62e9\u4e0d\u662f\u4e8c\u5143\u7684\uff0c\u591a\u6570\u7528\u6237\u90fd\u5b58\u5728\u91cd\u53e0 \u7a0d\u7b49\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u4e00\u4e0bDigtal\u5b98\u65b9\u53d1\u5e03\u7684\u8fd9\u7ec4\u6570\u636e\u3002 \u4f8b\u5982\uff0c\u5728\u5168\u740316\u81f364\u5c81\u7684\u7528\u6237\u4e2d\uff1a 82.5%\u7684TikTok\u7528\u6237\u4ecd\u7136\u6bcf\u6708\u4f7f\u7528Facebook\uff1b 84.3%\u7684Telegram\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528WhatsApp\uff1b 60.7%\u7684Snapchat\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528Twitter\uff1b \u4e5f\u5c31\u610f\u5473\u7740\u8bb8\u591a\u793e\u4ea4\u5e73\u53f0\u7684\u7528\u6237\u5176\u5b9e\u662f\u91cd\u53e0\u7684\u3002 \u6b64\u5916\uff0c\u7531\u4e8e\u9690\u79c1\u653f\u7b56\u7684\u53d8\u5316\uff0c\u4e5f\u6fc0\u53d1\u4e86\u4e00\u5927\u6279\u5177\u6709\u5c40\u90e8\u533a\u57df\u4f18\u52bf\u7684\u4e2d\u5c0fDSP\u5a92\u4f53\u5d1b\u8d77\u3002\u5404\u56fd\u5bb6\u5730\u533a\u4e5f\u6709\u81ea\u5df1\u5f53\u5730\u6d41\u884c\u7684\u5a92\u4f53\uff0c\u6bd4\u5982\u97e9\u56fdLine\u3001\u8d8a\u5357\u7684zalo\u3001\u4fc4\u7f57\u65af\u7684VK\uff0c\u90fd\u503c\u5f97\u7814\u7a76\u3002 \u8bb8\u591a\u9884\u7b97\u6709\u9650\u7684\u5356\u5bb6\uff0c\u4ecd\u76f2\u76ee\u6267\u7740\u4e8e\u5927\u5a92\u4f53\uff0c\u800c\u4e0d\u53bb\u9488\u5bf9\u81ea\u5df1\u7684\u4ea7\u54c1\u53d7\u4f17\u548c\u63a8\u5e7f\u5730\u533a\u8fdb\u884c\u5206\u6790\uff0c\u8fd9\u6837\u4f1a\u62c9\u4f4e\u8f6c\u5316\u7387\u3002\u800c\u64c5\u957f\u591a\u5143\u5316\u7684\u5a92\u4f53\u7b56\u7565\u7684\u5356\u5bb6\u5219\u53ef\u4ee5\u907f\u5f00\u4e3b\u8981\u5a92\u4f53\u6d41\u91cf\u5cf0\u503c\uff0c\u624d\u80fd\u6709\u6548\u964d\u4f4e\u8425\u9500\u6210\u672c\u3002 \u9762\u5bf9\u8fd9\u4e48\u4e0d\u540c\u7ef4\u5ea6\u3001\u591a\u6837\u5316\u7684\u6d77\u5916\u5a92\u4f53\uff0c\u5982\u679c\u60a8\u8be5\u5982\u4f55\u9009\u62e9\uff0c\u5230\u5e95\u8981\u600e\u4e48\u4e70\uff0c\u4e70\u4ec0\u4e48\uff1f 04 \u603b \u7ed3 \u5982\u679c\u60a8\u60f3\u8981\u5b66\u4f1a\u600e\u4e48\u4e70\uff0c\u505a\u4e30\u5bcc\u7684\u5a92\u4f53\u7ec4\u5408\uff0c\u5f00\u6e90\u8282\u6d41\uff0c\u90a3\u4e48\u4e00\u4e2a\u53ef\u9760\u7684\u5168\u7403\u6d77\u5916\u6d41\u91cf\u4e00\u7ad9\u5f0f\u91c7\u4e70\u548c\u7ba1\u7406\u5e73\u53f0\u975e\u5e38\u91cd\u8981\u4e86\u3002 \u4e00\u4e2a\u597d\u7684\u5a92\u4f53\u5e73\u53f0\u5e94\u8be5\u64cd\u4f5c\u7b80\u5355\uff0c\u8ba9\u60a8\u8fc5\u901f\u5b9e\u73b0\u4e00\u952e\u5f00\u6237\u3001\u5728\u7ebf\u5145\u503c\u53ca\u7ed3\u7b97\uff1b\u80fd\u4e3a\u60a8\u63d0\u4f9b\u4e30\u5bcc\u591a\u6837\u7684\u5a92\u4f53\u8d44\u6e90\uff0c\u8ba9\u60a8\u5b8c\u6210\u8de8\u5e73\u53f0\u6d41\u91cf\u91c7\u4e70\uff1b\u5e76\u914d\u5907\u5a92\u4ecb\u57f9\u8bad\uff0c\u8ba9\u60a8\u968f\u65f6\u4e86\u89e3\u6700\u65b0\u8d44\u8baf\uff0c\u8c03\u6574\u4f18\u5316\u5e7f\u544a\uff1b\u540c\u65f6\u805a\u5408\u591a\u79cd\u6d41\u91cf\u6570\u636e\u7ba1\u7406\u770b\u677f\uff0c\u8ba9\u60a8\u7ba1\u7406\u6e38\u5203\u6709\u4f59\u3002 \u800c\u8fd9\u6b63\u662f\u6211\u4eec\u6253\u9020WeMedia\u5a92\u4ecb\u7ba1\u5bb6\u7684\u521d\u8877\u3002","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.wezonet.com\/en\/#website"},"breadcrumb":{"@id":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/#breadcrumblist"},"author":{"@id":"https:\/\/www.wezonet.com\/en\/author\/admin\/#author"},"creator":{"@id":"https:\/\/www.wezonet.com\/en\/author\/admin\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/www.wezonet.com\/wp-content\/uploads\/2023\/05\/2.5d\u4eca\u65e5\u8981\u95fb\u8d44\u8baf\u70ed\u70b9\u65b0\u95fb\u516c\u4f17\u53f7\u9996\u56fe.jpg","@id":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/#mainImage","width":900,"height":383},"primaryImageOfPage":{"@id":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/#mainImage"},"datePublished":"2023-05-24T16:00:58+08:00","dateModified":"2023-05-24T16:00:58+08:00"},{"@type":"WebSite","@id":"https:\/\/www.wezonet.com\/en\/#website","url":"https:\/\/www.wezonet.com\/en\/","name":"Shenzhen Weizhuo Marketing Technology Co., Ltd","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.wezonet.com\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"Shenzhen Weizhuo Marketing Technology Co., Ltd -","og:type":"article","og:title":"\u5a92\u4ecb\u5c0f\u8bfe\u5802 | \u6d77\u5916\u63a8\u5e7f\u5230\u5e95\u600e\u4e48\u505a\uff1f2023\u5e74\u6700\u65b0\u8d8b\u52bf\u62a2\u5148\u770b - Shenzhen Weizhuo Marketing Technology Co., Ltd","og:description":"\u8fd1\u51e0\u5e74\u56fd\u5185\u5e02\u573a\u7ade\u4e89\u8d8a\u6765\u8d8a\u6fc0\u70c8\uff0c\u8d8a\u6765\u8d8a\u201c\u5377\u201d\uff0c\u4e0d\u5c11\u5356\u5bb6\u628a\u89c6\u7ebf\u6295\u5411\u6d77\u5916\uff0c\u5bfb\u6c42\u65b0\u4e00\u6ce2\u7684\u5e02\u573a\u5f00\u62d3\u53ca\u5546\u4e1a\u589e\u957f\u3002\u524d\u6709\u5728\u6d77\u5916\u95f7\u58f0\u53d1\u5927\u8d22\u3001\u706b\u7206\u5317\u7f8e\u7684\u5feb\u65f6\u5c1a\u201c\u5de8\u517d\u201dSHEIN\uff0c\u8fd1\u8bf4\u4e5f\u6709\u4e2a\u4eba\u5356\u5bb6\u5b9e\u73b0\u6708\u5355\u8fc7\u4e07\u7f8e\u91d1\u7684\u6536\u5165\u3002 \u4f46\u6d77\u5916\u5e02\u573a\u4e0d\u540c\u56fd\u5185\uff0c\u8bb8\u591a\u5c0f\u767d\u5356\u5bb6\u53ef\u80fd\u4e0d\u592a\u4e86\u89e3\u6d77\u5916\u6d88\u8d39\u8005\u4e60\u60ef\u3001\u6587\u5316\uff0c\u5bf9\u4e00\u4e9b\u5e73\u53f0\u63a8\u5e7f\u653f\u7b56\u4e5f\u4e0d\u592a\u6e05\u695a\uff0c\u751a\u81f3\u6709\u4e00\u4e9b\u51fa\u6d77\u67091\u20142\u5e74\u7684\u4e2d\u5c0f\u4f01\u4e1a\u4ecd\u5728\u4e0d\u505c\u201c\u8bd5\u6c34\u201d\uff0c\u627e\u4e0d\u51c6\u6d77\u5916\u63a8\u5e7f\u7684\u65b9\u6cd5\u3002 \u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u51c6\u5907\u542f\u52a8\u51fa\u6d77\u8425\u9500\u8ba1\u5212\u7684\u65b0\u624b\u5356\u5bb6\u63d0\u4f9b\u601d\u8def\uff0c\u8be6\u7ec6\u4e3a\u60a8\u89e3\u6790\u6d77\u5916\u5e7f\u544a\u8425\u9500\u70ed\u95e8\u6e20\u9053\u548c\u8d8b\u52bf\uff0c\u52a9\u529b\u60a8\u65e0\u5fe7\u51fa\u6d77\u3001\u987a\u5229\u8de8\u51fa\u7b2c\u4e00\u6b65\uff01 \u3010\u672c\u671f\u5185\u5bb9\u6982\u8981\u3011 \u672c\u6587\u5171\u8ba11887\u5b57\uff0c\u603b\u8ba1\u9605\u8bfb3\u5206\u949f\u3002 \u6211\u4eec\u4e3a\u4ec0\u4e48\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u603b\u7ed3 01 \u4e3a\u4ec0\u4e48\u6211\u4eec\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u968f\u7740\u56fd\u5185\u4e92\u8054\u7f51\u7684\u53d1\u5c55\u548c\u5e02\u573a\u7ade\u4e89\u7684\u52a0\u5267\uff0c\u4f20\u7edf\u7684\u6d41\u91cf\u7ea2\u5229\u9010\u6e10\u51cf\u5c11\uff0c\u83b7\u5ba2\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\u3002\u8fc7\u53bb\u4f9d\u8d56\u4e8e\u5e73\u53f0\u7684\u6709\u673a\u6d41\u91cf\u5df2\u7ecf\u4e0d\u518d\u6709\u6548\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4e2d\u56fd\u4f01\u4e1a\u5f00\u59cb\u63a2\u7d22\u6d77\u5916\u5e02\u573a\uff0c\u5bfb\u627e\u6d77\u5916\u65b0\u7684\u6d41\u91cf\uff0c\u4ee5\u5b9e\u73b0\u54c1\u724c\u53ca\u4ea7\u54c1\u9500\u91cf\u7684\u8fdb\u4e00\u6b65\u63d0\u5347\u3002 \u800c\u5728\u505a\u6d77\u5916\u63a8\u5e7f\u65f6\uff0c\u8bb8\u591a\u8de8\u5883\u5356\u5bb6\u5361\u5728\u4e86\u51fa\u6d77\u8425\u9500\u7684\u7b2c\u4e00\u6b65\uff0c\u4e0d\u77e5\u9053\u5982\u4f55\u9009\u62e9\u5a92\u4f53\uff0c\u4e0d\u77e5\u9053\u54ea\u4e9b\u5a92\u4f53\u5339\u914d\u60a8\u7684\u8425\u9500\u76ee\u6807\uff0c\u4ee5\u53ca\u4e0d\u540c\u5a92\u4f53\u7684\u5e7f\u544a\u4ea7\u54c1\u6838\u5fc3\u573a\u666f\u662f\u4ec0\u4e48\uff0c\u600e\u4e48\u624d\u80fd\u66f4\u597d\u5730\u4e3a\u60a8\u7684\u4e0d\u540c\u9636\u6bb5\u7684KPI\u670d\u52a1\u3002 \u53e6\u5916\uff0c\u7531\u4e8e\u5bf9\u5a92\u4f53\u653f\u7b56\u4e00\u77e5\u534a\u89e3\uff0c\u5904\u5904\u5bfc\u81f4\u8fdd\u89c4\u5c01\u53f7\u3001\u7528\u6237\u8bc4\u4ef7\u4f4e\u7b49\uff0c\u6ca1\u6709\u4e00\u5957\u6e05\u6670\u7684\u5e7f\u544a\u8d44\u4ea7\u7ba1\u7406\u7cfb\u7edf\uff0c\u5728\u5e7f\u544a\u4e0a\u7ebf\u524d\u540e\u5747\u51fa\u73b0\u4e86\u4e0d\u540c\u7a0b\u5ea6\u7684\u95ee\u9898\uff0c\u5bfc\u81f4\u6210\u672c\u6d88\u8017\u4e86\uff0c\u4f46ROI\u6548\u679c\u5e76\u4e0d\u7406\u60f3\u3002 \u5982\u679c\u60f3\u8981\u89e3\u51b3\u4ee5\u4e0a\u8fd9\u4e9b\u95ee\u9898\uff0c\u6211\u4eec\u9700\u8981\u5148\u68b3\u7406\u76ee\u524d\u5168\u7403\u4e3b\u6d41\u5a92\u4f53\u7684\u57fa\u672c\u5927\u76d8\u60c5\u51b5\uff0c\u624d\u80fd\u5bf9\u75c7\u4e0b\u836f\u3001\u627e\u5230\u9002\u5408\u60a8\u7684\u5a92\u4f53\uff0c\u5e76\u4e86\u89e3\u4e0d\u540c\u5a92\u4f53\u7684\u5c5e\u6027\u53ca\u8425\u9500\u4ef7\u503c\u3002 \u90a3\u4e48\u6d77\u5916\u5e02\u573a2023\u5e74\u70ed\u95e8\u8425\u9500\u8d8b\u52bf\u662f\u4ec0\u4e48\uff0c\u53c8\u5230\u5e95\u6709\u54ea\u4e9b\u4e3b\u6d41\u63a8\u5e7f\u6e20\u9053\u5462\uff1f 02 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u5728\u6d77\u5916\uff0c\u793e\u4ea4\u5a92\u4f53\u5df2\u6210\u4e3a\u7528\u6237\u76f8\u4e92\u4ea4\u6d41\u3001\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u4e3b\u8981\u5e73\u53f0\u4e4b\u4e00\u3002 \u968f\u7740\u5168\u7403\u7ecf\u6d4e\u4e0d\u786e\u5b9a\u6027\u7684\u63d0\u9ad8\uff0c\u5404\u4e2a\u884c\u4e1a\u9762\u4e34\u7684\u538b\u529b\u4e0e\u65e5\u4ff1\u589e\uff0c60%\u7684\u54c1\u724c\u548c\u7ec4\u7ec7\u4e5f\u90fd\u5bf9\u793e\u4ea4\u5a92\u4f53\u7684\u4f5c\u7528\u6301\u6709\u7684\u671f\u5f85\u4e5f\u5728\u8fdb\u4e00\u6b65\u63d0\u9ad8\u3002 \u800c\u53e6\u4e00\u65b9\u9762\uff0c\u5c31\u50cfimre\u9ad8\u7ea7\u6570\u5b57\u4f53\u9a8c\u534f\u8c03\u5458\u201cASHLEY STORINO\u201d\u8bf4\u5f97\u90a3\u6837\uff1a \u201c\u6211\u8f6c\u5411TikTok\u662f\u4e3a\u4e86\u4ece\u771f\u5b9e\u7684\u4eba\u90a3\u91cc\u83b7\u5f97\u8bda\u5b9e\u7684\u8bc4\u8bba\u3002\u201d \u7528\u6237\u5f00\u59cb\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5bfb\u627e\u81ea\u5df1\u7684\u8d2d\u7269\u7075\u611f\uff0c\u53c2\u8003\u771f\u5b9e\u8bc4\u4ef7\uff0c\u505a\u51fa\u5224\u65ad\u3002 \u636eGWI\u8c03\u7814\u663e\u793a\uff0c\u66f4\u591a\u7684\u4eba\u6b63\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u83b7\u5f97\u54c1\u724c\u4fe1\u606f\uff0c\u5c24\u5176\u662fZ\u4e16\u4ee3\u57282022\u5e74\uff0c\u670948%\u7684\u8868\u793a\u5728\u5bfb\u627e\u66f4\u591a\u54c1\u724c\u6216\u4ea7\u54c1\u4fe1\u606f\u65f6\u4e3b\u8981\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\uff0c\u800c\u6574\u4f53\u5927\u4f17\u7528\u6237\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u8d8b\u52bf\u4e5f\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eaGWI \u800c\u6d77\u5916\u77e5\u540d\u6570\u636e\u673a\u6784Kepios\u5206\u6790\u663e\u793a\uff0c\u81ea\u75ab\u60c5\u5f00\u59cb\u4ee5\u6765\uff0c\u5168\u7403\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u603b\u6570\u589e\u957f\u4e86\u8fd130%\uff0c\u76f8\u5f53\u4e8e\u8fc7\u53bb3\u5e74\u65b0\u589e\u7528\u6237\u8d85\u8fc710\u4ebf\u3002 \u6570\u636e\u6e90\u81eadatareportal \u540c\u65f6\uff0c\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e5f\u5728\u79ef\u6781\u63a8\u52a8\u793e\u4ea4\u7535\u5546\u7684\u53d1\u5c55\u3002\u4f8b\u5982\uff0cInstagram\u7684shopping\u529f\u80fd\u548cFacebook\u7684Marketplace\u529f\u80fd\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u76f4\u63a5\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u552e\u5356\u4ea7\u54c1\u7684\u673a\u4f1a\u3002\u636e\u7edf\u8ba1\uff0c\u6709\u8d85\u8fc780%\u7684Instagram\u7528\u6237\u66fe\u5728\u5e73\u53f0\u4e0a\u53d1\u73b0\u3001\u7814\u7a76\u6216\u8d2d\u4e70\u8fc7\u4ea7\u54c1\u3002\u8fd9\u663e\u793a\u51fa\u793e\u4ea4\u5a92\u4f53\u5bf9\u4e8e\u4fc3\u8fdb\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u613f\u548c\u63d0\u9ad8\u54c1\u724c\u66dd\u5149\u5ea6\u7684\u91cd\u8981\u6027\u3002 \u56fe\u7247\u6e90\u81eaInstagram 03 \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 1\uff09\u4e0d\u540c\u6570\u636e\u7ef4\u5ea6\u4e0a\u5747\u6709\u70ed\u95e8\u5a92\u4f53 \u4ece\u7528\u6237\u91cf\u4e0a\u770b\uff0c\u636edatareportal\u6700\u65b0\u7684\u201c\u5b98\u65b9\u201d\u6570\u636e\u8868\u660e\uff0cFacebook\u4ecd\u7136\u5728\u5168\u7403\u8303\u56f4\u5185\u540d\u5217\u524d\u8305\uff0c\u8be5\u5e94\u7528\u62e5\u670929.58\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237(MAU)\uff0c\u51e0\u4e4e\u76f8\u5f53\u4e8e\u5168\u7403\u603b\u4eba\u53e3\u768437%\u3002\u89c6\u9891\u7f51\u7ad9Youtube\u4ee525.14\u4ebf\u4f4d\u5c45\u7b2c\u4e8c\u3002 \u5728\u7528\u6237\u4f7f\u7528\u65f6\u957f\u4e0a\uff0c\u5728\u5168\u7403\u6700\u5e38\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u5e94\u7528\u7a0b\u5e8f\u4e2d\uff0c\u77ed\u89c6\u9891\u5e73\u53f0TikTok\u57282022\u5e74\u95f4\u7684\u6bcf\u4f4d\u7528\u6237\u5e73\u5747\u6bcf\u6708\u4f7f\u7528\u91cf\u6700\u9ad8\u3002\u53bb\u5e741\u6708\u81f312\u6708\u671f\u95f4\uff0c\u77ed\u89c6\u9891\u5e73\u53f0\u7684Android\u5e94\u7528\u7a0b\u5e8f\u7528\u6237\u5e73\u5747\u6bcf\u6708\u82b1\u8d39\u8fd123.5\u5c0f\u65f6\u4f7fTikTok\u5e94\u7528\u7a0b\u5e8f\u3002 \u5728\u7528\u6237\u504f\u597d\u4e0a\uff0cWhatsapp\u4ee515.8%\u7684\u6295\u7968\u7387\u83b7\u5f97\u7b2c\u4e00\uff0cInstagram\u548cFacebook\u7ee7\u7eed\u4e89\u593a\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\u3002\u4f46\u51fa\u4eba\u610f\u6599\u7684\u662f\uff0c\u5168\u7403\u53ea\u67096.1%\u7684\u5de5\u4f5c\u5e74\u9f84\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u8868\u793aTikTok\u662f\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u5e73\u53f0\uff0c\u5728\u6700\u65b0\u6392\u540d\u4e2d\u4ec5\u6392\u5728\u7b2c\u4e94\u4f4d\u3002 \u4e0d\u8fc7\uff0c\u503c\u5f97\u5f3a\u8c03\u7684\u662f\uff0c\u81ea\u53bb\u5e74\u6b64\u65f6\u4ee5\u6765\uff0cTikTok\u7684\u5f97\u7968\u7387\u76f8\u5bf9\u8dc3\u5347\u4e8642%\uff08+1.8\u4e2a\u767e\u5206\u70b9\uff09\uff0c\u56e0\u6b64\u8be5\u5e73\u53f0\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u663e\u7136\u8fd8\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eadatareportal \u90a3\u4e48\uff0c\u60f3\u8981\u5728\u6d77\u5916\u6253\u54cd\u58f0\u91cf\uff0c\u662f\u4e0d\u662f\u6211\u4eec\u53ea\u8981\u6295\u8fd9\u51e0\u4e2a\u5934\u90e8\u5a92\u4f53\u6e20\u9053\u5c31\u53ef\u4ee5\u4e86\uff1f 2\uff09\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u9009\u62e9\u4e0d\u662f\u4e8c\u5143\u7684\uff0c\u591a\u6570\u7528\u6237\u90fd\u5b58\u5728\u91cd\u53e0 \u7a0d\u7b49\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u4e00\u4e0bDigtal\u5b98\u65b9\u53d1\u5e03\u7684\u8fd9\u7ec4\u6570\u636e\u3002 \u4f8b\u5982\uff0c\u5728\u5168\u740316\u81f364\u5c81\u7684\u7528\u6237\u4e2d\uff1a 82.5%\u7684TikTok\u7528\u6237\u4ecd\u7136\u6bcf\u6708\u4f7f\u7528Facebook\uff1b 84.3%\u7684Telegram\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528WhatsApp\uff1b 60.7%\u7684Snapchat\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528Twitter\uff1b \u4e5f\u5c31\u610f\u5473\u7740\u8bb8\u591a\u793e\u4ea4\u5e73\u53f0\u7684\u7528\u6237\u5176\u5b9e\u662f\u91cd\u53e0\u7684\u3002 \u6b64\u5916\uff0c\u7531\u4e8e\u9690\u79c1\u653f\u7b56\u7684\u53d8\u5316\uff0c\u4e5f\u6fc0\u53d1\u4e86\u4e00\u5927\u6279\u5177\u6709\u5c40\u90e8\u533a\u57df\u4f18\u52bf\u7684\u4e2d\u5c0fDSP\u5a92\u4f53\u5d1b\u8d77\u3002\u5404\u56fd\u5bb6\u5730\u533a\u4e5f\u6709\u81ea\u5df1\u5f53\u5730\u6d41\u884c\u7684\u5a92\u4f53\uff0c\u6bd4\u5982\u97e9\u56fdLine\u3001\u8d8a\u5357\u7684zalo\u3001\u4fc4\u7f57\u65af\u7684VK\uff0c\u90fd\u503c\u5f97\u7814\u7a76\u3002 \u8bb8\u591a\u9884\u7b97\u6709\u9650\u7684\u5356\u5bb6\uff0c\u4ecd\u76f2\u76ee\u6267\u7740\u4e8e\u5927\u5a92\u4f53\uff0c\u800c\u4e0d\u53bb\u9488\u5bf9\u81ea\u5df1\u7684\u4ea7\u54c1\u53d7\u4f17\u548c\u63a8\u5e7f\u5730\u533a\u8fdb\u884c\u5206\u6790\uff0c\u8fd9\u6837\u4f1a\u62c9\u4f4e\u8f6c\u5316\u7387\u3002\u800c\u64c5\u957f\u591a\u5143\u5316\u7684\u5a92\u4f53\u7b56\u7565\u7684\u5356\u5bb6\u5219\u53ef\u4ee5\u907f\u5f00\u4e3b\u8981\u5a92\u4f53\u6d41\u91cf\u5cf0\u503c\uff0c\u624d\u80fd\u6709\u6548\u964d\u4f4e\u8425\u9500\u6210\u672c\u3002 \u9762\u5bf9\u8fd9\u4e48\u4e0d\u540c\u7ef4\u5ea6\u3001\u591a\u6837\u5316\u7684\u6d77\u5916\u5a92\u4f53\uff0c\u5982\u679c\u60a8\u8be5\u5982\u4f55\u9009\u62e9\uff0c\u5230\u5e95\u8981\u600e\u4e48\u4e70\uff0c\u4e70\u4ec0\u4e48\uff1f 04 \u603b \u7ed3 \u5982\u679c\u60a8\u60f3\u8981\u5b66\u4f1a\u600e\u4e48\u4e70\uff0c\u505a\u4e30\u5bcc\u7684\u5a92\u4f53\u7ec4\u5408\uff0c\u5f00\u6e90\u8282\u6d41\uff0c\u90a3\u4e48\u4e00\u4e2a\u53ef\u9760\u7684\u5168\u7403\u6d77\u5916\u6d41\u91cf\u4e00\u7ad9\u5f0f\u91c7\u4e70\u548c\u7ba1\u7406\u5e73\u53f0\u975e\u5e38\u91cd\u8981\u4e86\u3002 \u4e00\u4e2a\u597d\u7684\u5a92\u4f53\u5e73\u53f0\u5e94\u8be5\u64cd\u4f5c\u7b80\u5355\uff0c\u8ba9\u60a8\u8fc5\u901f\u5b9e\u73b0\u4e00\u952e\u5f00\u6237\u3001\u5728\u7ebf\u5145\u503c\u53ca\u7ed3\u7b97\uff1b\u80fd\u4e3a\u60a8\u63d0\u4f9b\u4e30\u5bcc\u591a\u6837\u7684\u5a92\u4f53\u8d44\u6e90\uff0c\u8ba9\u60a8\u5b8c\u6210\u8de8\u5e73\u53f0\u6d41\u91cf\u91c7\u4e70\uff1b\u5e76\u914d\u5907\u5a92\u4ecb\u57f9\u8bad\uff0c\u8ba9\u60a8\u968f\u65f6\u4e86\u89e3\u6700\u65b0\u8d44\u8baf\uff0c\u8c03\u6574\u4f18\u5316\u5e7f\u544a\uff1b\u540c\u65f6\u805a\u5408\u591a\u79cd\u6d41\u91cf\u6570\u636e\u7ba1\u7406\u770b\u677f\uff0c\u8ba9\u60a8\u7ba1\u7406\u6e38\u5203\u6709\u4f59\u3002 \u800c\u8fd9\u6b63\u662f\u6211\u4eec\u6253\u9020WeMedia\u5a92\u4ecb\u7ba1\u5bb6\u7684\u521d\u8877\u3002","og:url":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/","article:published_time":"2023-05-24T08:00:58+00:00","article:modified_time":"2023-05-24T08:00:58+00:00","twitter:card":"summary","twitter:title":"\u5a92\u4ecb\u5c0f\u8bfe\u5802 | \u6d77\u5916\u63a8\u5e7f\u5230\u5e95\u600e\u4e48\u505a\uff1f2023\u5e74\u6700\u65b0\u8d8b\u52bf\u62a2\u5148\u770b - Shenzhen Weizhuo Marketing Technology Co., Ltd","twitter:description":"\u8fd1\u51e0\u5e74\u56fd\u5185\u5e02\u573a\u7ade\u4e89\u8d8a\u6765\u8d8a\u6fc0\u70c8\uff0c\u8d8a\u6765\u8d8a\u201c\u5377\u201d\uff0c\u4e0d\u5c11\u5356\u5bb6\u628a\u89c6\u7ebf\u6295\u5411\u6d77\u5916\uff0c\u5bfb\u6c42\u65b0\u4e00\u6ce2\u7684\u5e02\u573a\u5f00\u62d3\u53ca\u5546\u4e1a\u589e\u957f\u3002\u524d\u6709\u5728\u6d77\u5916\u95f7\u58f0\u53d1\u5927\u8d22\u3001\u706b\u7206\u5317\u7f8e\u7684\u5feb\u65f6\u5c1a\u201c\u5de8\u517d\u201dSHEIN\uff0c\u8fd1\u8bf4\u4e5f\u6709\u4e2a\u4eba\u5356\u5bb6\u5b9e\u73b0\u6708\u5355\u8fc7\u4e07\u7f8e\u91d1\u7684\u6536\u5165\u3002 \u4f46\u6d77\u5916\u5e02\u573a\u4e0d\u540c\u56fd\u5185\uff0c\u8bb8\u591a\u5c0f\u767d\u5356\u5bb6\u53ef\u80fd\u4e0d\u592a\u4e86\u89e3\u6d77\u5916\u6d88\u8d39\u8005\u4e60\u60ef\u3001\u6587\u5316\uff0c\u5bf9\u4e00\u4e9b\u5e73\u53f0\u63a8\u5e7f\u653f\u7b56\u4e5f\u4e0d\u592a\u6e05\u695a\uff0c\u751a\u81f3\u6709\u4e00\u4e9b\u51fa\u6d77\u67091\u20142\u5e74\u7684\u4e2d\u5c0f\u4f01\u4e1a\u4ecd\u5728\u4e0d\u505c\u201c\u8bd5\u6c34\u201d\uff0c\u627e\u4e0d\u51c6\u6d77\u5916\u63a8\u5e7f\u7684\u65b9\u6cd5\u3002 \u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u51c6\u5907\u542f\u52a8\u51fa\u6d77\u8425\u9500\u8ba1\u5212\u7684\u65b0\u624b\u5356\u5bb6\u63d0\u4f9b\u601d\u8def\uff0c\u8be6\u7ec6\u4e3a\u60a8\u89e3\u6790\u6d77\u5916\u5e7f\u544a\u8425\u9500\u70ed\u95e8\u6e20\u9053\u548c\u8d8b\u52bf\uff0c\u52a9\u529b\u60a8\u65e0\u5fe7\u51fa\u6d77\u3001\u987a\u5229\u8de8\u51fa\u7b2c\u4e00\u6b65\uff01 \u3010\u672c\u671f\u5185\u5bb9\u6982\u8981\u3011 \u672c\u6587\u5171\u8ba11887\u5b57\uff0c\u603b\u8ba1\u9605\u8bfb3\u5206\u949f\u3002 \u6211\u4eec\u4e3a\u4ec0\u4e48\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u603b\u7ed3 01 \u4e3a\u4ec0\u4e48\u6211\u4eec\u9700\u8981\u505a\u6d77\u5916\u63a8\u5e7f \u968f\u7740\u56fd\u5185\u4e92\u8054\u7f51\u7684\u53d1\u5c55\u548c\u5e02\u573a\u7ade\u4e89\u7684\u52a0\u5267\uff0c\u4f20\u7edf\u7684\u6d41\u91cf\u7ea2\u5229\u9010\u6e10\u51cf\u5c11\uff0c\u83b7\u5ba2\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\u3002\u8fc7\u53bb\u4f9d\u8d56\u4e8e\u5e73\u53f0\u7684\u6709\u673a\u6d41\u91cf\u5df2\u7ecf\u4e0d\u518d\u6709\u6548\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4e2d\u56fd\u4f01\u4e1a\u5f00\u59cb\u63a2\u7d22\u6d77\u5916\u5e02\u573a\uff0c\u5bfb\u627e\u6d77\u5916\u65b0\u7684\u6d41\u91cf\uff0c\u4ee5\u5b9e\u73b0\u54c1\u724c\u53ca\u4ea7\u54c1\u9500\u91cf\u7684\u8fdb\u4e00\u6b65\u63d0\u5347\u3002 \u800c\u5728\u505a\u6d77\u5916\u63a8\u5e7f\u65f6\uff0c\u8bb8\u591a\u8de8\u5883\u5356\u5bb6\u5361\u5728\u4e86\u51fa\u6d77\u8425\u9500\u7684\u7b2c\u4e00\u6b65\uff0c\u4e0d\u77e5\u9053\u5982\u4f55\u9009\u62e9\u5a92\u4f53\uff0c\u4e0d\u77e5\u9053\u54ea\u4e9b\u5a92\u4f53\u5339\u914d\u60a8\u7684\u8425\u9500\u76ee\u6807\uff0c\u4ee5\u53ca\u4e0d\u540c\u5a92\u4f53\u7684\u5e7f\u544a\u4ea7\u54c1\u6838\u5fc3\u573a\u666f\u662f\u4ec0\u4e48\uff0c\u600e\u4e48\u624d\u80fd\u66f4\u597d\u5730\u4e3a\u60a8\u7684\u4e0d\u540c\u9636\u6bb5\u7684KPI\u670d\u52a1\u3002 \u53e6\u5916\uff0c\u7531\u4e8e\u5bf9\u5a92\u4f53\u653f\u7b56\u4e00\u77e5\u534a\u89e3\uff0c\u5904\u5904\u5bfc\u81f4\u8fdd\u89c4\u5c01\u53f7\u3001\u7528\u6237\u8bc4\u4ef7\u4f4e\u7b49\uff0c\u6ca1\u6709\u4e00\u5957\u6e05\u6670\u7684\u5e7f\u544a\u8d44\u4ea7\u7ba1\u7406\u7cfb\u7edf\uff0c\u5728\u5e7f\u544a\u4e0a\u7ebf\u524d\u540e\u5747\u51fa\u73b0\u4e86\u4e0d\u540c\u7a0b\u5ea6\u7684\u95ee\u9898\uff0c\u5bfc\u81f4\u6210\u672c\u6d88\u8017\u4e86\uff0c\u4f46ROI\u6548\u679c\u5e76\u4e0d\u7406\u60f3\u3002 \u5982\u679c\u60f3\u8981\u89e3\u51b3\u4ee5\u4e0a\u8fd9\u4e9b\u95ee\u9898\uff0c\u6211\u4eec\u9700\u8981\u5148\u68b3\u7406\u76ee\u524d\u5168\u7403\u4e3b\u6d41\u5a92\u4f53\u7684\u57fa\u672c\u5927\u76d8\u60c5\u51b5\uff0c\u624d\u80fd\u5bf9\u75c7\u4e0b\u836f\u3001\u627e\u5230\u9002\u5408\u60a8\u7684\u5a92\u4f53\uff0c\u5e76\u4e86\u89e3\u4e0d\u540c\u5a92\u4f53\u7684\u5c5e\u6027\u53ca\u8425\u9500\u4ef7\u503c\u3002 \u90a3\u4e48\u6d77\u5916\u5e02\u573a2023\u5e74\u70ed\u95e8\u8425\u9500\u8d8b\u52bf\u662f\u4ec0\u4e48\uff0c\u53c8\u5230\u5e95\u6709\u54ea\u4e9b\u4e3b\u6d41\u63a8\u5e7f\u6e20\u9053\u5462\uff1f 02 \u5f53\u4e0b\u6d77\u5916\u70ed\u95e8\u8425\u9500\u8d8b\u52bf \u5728\u6d77\u5916\uff0c\u793e\u4ea4\u5a92\u4f53\u5df2\u6210\u4e3a\u7528\u6237\u76f8\u4e92\u4ea4\u6d41\u3001\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u4e3b\u8981\u5e73\u53f0\u4e4b\u4e00\u3002 \u968f\u7740\u5168\u7403\u7ecf\u6d4e\u4e0d\u786e\u5b9a\u6027\u7684\u63d0\u9ad8\uff0c\u5404\u4e2a\u884c\u4e1a\u9762\u4e34\u7684\u538b\u529b\u4e0e\u65e5\u4ff1\u589e\uff0c60%\u7684\u54c1\u724c\u548c\u7ec4\u7ec7\u4e5f\u90fd\u5bf9\u793e\u4ea4\u5a92\u4f53\u7684\u4f5c\u7528\u6301\u6709\u7684\u671f\u5f85\u4e5f\u5728\u8fdb\u4e00\u6b65\u63d0\u9ad8\u3002 \u800c\u53e6\u4e00\u65b9\u9762\uff0c\u5c31\u50cfimre\u9ad8\u7ea7\u6570\u5b57\u4f53\u9a8c\u534f\u8c03\u5458\u201cASHLEY STORINO\u201d\u8bf4\u5f97\u90a3\u6837\uff1a \u201c\u6211\u8f6c\u5411TikTok\u662f\u4e3a\u4e86\u4ece\u771f\u5b9e\u7684\u4eba\u90a3\u91cc\u83b7\u5f97\u8bda\u5b9e\u7684\u8bc4\u8bba\u3002\u201d \u7528\u6237\u5f00\u59cb\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5bfb\u627e\u81ea\u5df1\u7684\u8d2d\u7269\u7075\u611f\uff0c\u53c2\u8003\u771f\u5b9e\u8bc4\u4ef7\uff0c\u505a\u51fa\u5224\u65ad\u3002 \u636eGWI\u8c03\u7814\u663e\u793a\uff0c\u66f4\u591a\u7684\u4eba\u6b63\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u83b7\u5f97\u54c1\u724c\u4fe1\u606f\uff0c\u5c24\u5176\u662fZ\u4e16\u4ee3\u57282022\u5e74\uff0c\u670948%\u7684\u8868\u793a\u5728\u5bfb\u627e\u66f4\u591a\u54c1\u724c\u6216\u4ea7\u54c1\u4fe1\u606f\u65f6\u4e3b\u8981\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\uff0c\u800c\u6574\u4f53\u5927\u4f17\u7528\u6237\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u8d8b\u52bf\u4e5f\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eaGWI \u800c\u6d77\u5916\u77e5\u540d\u6570\u636e\u673a\u6784Kepios\u5206\u6790\u663e\u793a\uff0c\u81ea\u75ab\u60c5\u5f00\u59cb\u4ee5\u6765\uff0c\u5168\u7403\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u603b\u6570\u589e\u957f\u4e86\u8fd130%\uff0c\u76f8\u5f53\u4e8e\u8fc7\u53bb3\u5e74\u65b0\u589e\u7528\u6237\u8d85\u8fc710\u4ebf\u3002 \u6570\u636e\u6e90\u81eadatareportal \u540c\u65f6\uff0c\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e5f\u5728\u79ef\u6781\u63a8\u52a8\u793e\u4ea4\u7535\u5546\u7684\u53d1\u5c55\u3002\u4f8b\u5982\uff0cInstagram\u7684shopping\u529f\u80fd\u548cFacebook\u7684Marketplace\u529f\u80fd\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u76f4\u63a5\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u552e\u5356\u4ea7\u54c1\u7684\u673a\u4f1a\u3002\u636e\u7edf\u8ba1\uff0c\u6709\u8d85\u8fc780%\u7684Instagram\u7528\u6237\u66fe\u5728\u5e73\u53f0\u4e0a\u53d1\u73b0\u3001\u7814\u7a76\u6216\u8d2d\u4e70\u8fc7\u4ea7\u54c1\u3002\u8fd9\u663e\u793a\u51fa\u793e\u4ea4\u5a92\u4f53\u5bf9\u4e8e\u4fc3\u8fdb\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u613f\u548c\u63d0\u9ad8\u54c1\u724c\u66dd\u5149\u5ea6\u7684\u91cd\u8981\u6027\u3002 \u56fe\u7247\u6e90\u81eaInstagram 03 \u5f53\u4e0b\u6d77\u5916\u4e3b\u6d41\u5a92\u4f53\u6e20\u9053 1\uff09\u4e0d\u540c\u6570\u636e\u7ef4\u5ea6\u4e0a\u5747\u6709\u70ed\u95e8\u5a92\u4f53 \u4ece\u7528\u6237\u91cf\u4e0a\u770b\uff0c\u636edatareportal\u6700\u65b0\u7684\u201c\u5b98\u65b9\u201d\u6570\u636e\u8868\u660e\uff0cFacebook\u4ecd\u7136\u5728\u5168\u7403\u8303\u56f4\u5185\u540d\u5217\u524d\u8305\uff0c\u8be5\u5e94\u7528\u62e5\u670929.58\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237(MAU)\uff0c\u51e0\u4e4e\u76f8\u5f53\u4e8e\u5168\u7403\u603b\u4eba\u53e3\u768437%\u3002\u89c6\u9891\u7f51\u7ad9Youtube\u4ee525.14\u4ebf\u4f4d\u5c45\u7b2c\u4e8c\u3002 \u5728\u7528\u6237\u4f7f\u7528\u65f6\u957f\u4e0a\uff0c\u5728\u5168\u7403\u6700\u5e38\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u5e94\u7528\u7a0b\u5e8f\u4e2d\uff0c\u77ed\u89c6\u9891\u5e73\u53f0TikTok\u57282022\u5e74\u95f4\u7684\u6bcf\u4f4d\u7528\u6237\u5e73\u5747\u6bcf\u6708\u4f7f\u7528\u91cf\u6700\u9ad8\u3002\u53bb\u5e741\u6708\u81f312\u6708\u671f\u95f4\uff0c\u77ed\u89c6\u9891\u5e73\u53f0\u7684Android\u5e94\u7528\u7a0b\u5e8f\u7528\u6237\u5e73\u5747\u6bcf\u6708\u82b1\u8d39\u8fd123.5\u5c0f\u65f6\u4f7fTikTok\u5e94\u7528\u7a0b\u5e8f\u3002 \u5728\u7528\u6237\u504f\u597d\u4e0a\uff0cWhatsapp\u4ee515.8%\u7684\u6295\u7968\u7387\u83b7\u5f97\u7b2c\u4e00\uff0cInstagram\u548cFacebook\u7ee7\u7eed\u4e89\u593a\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\u3002\u4f46\u51fa\u4eba\u610f\u6599\u7684\u662f\uff0c\u5168\u7403\u53ea\u67096.1%\u7684\u5de5\u4f5c\u5e74\u9f84\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u8868\u793aTikTok\u662f\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u5e73\u53f0\uff0c\u5728\u6700\u65b0\u6392\u540d\u4e2d\u4ec5\u6392\u5728\u7b2c\u4e94\u4f4d\u3002 \u4e0d\u8fc7\uff0c\u503c\u5f97\u5f3a\u8c03\u7684\u662f\uff0c\u81ea\u53bb\u5e74\u6b64\u65f6\u4ee5\u6765\uff0cTikTok\u7684\u5f97\u7968\u7387\u76f8\u5bf9\u8dc3\u5347\u4e8642%\uff08+1.8\u4e2a\u767e\u5206\u70b9\uff09\uff0c\u56e0\u6b64\u8be5\u5e73\u53f0\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u663e\u7136\u8fd8\u5728\u4e0d\u65ad\u4e0a\u5347\u3002 \u6570\u636e\u6e90\u81eadatareportal \u90a3\u4e48\uff0c\u60f3\u8981\u5728\u6d77\u5916\u6253\u54cd\u58f0\u91cf\uff0c\u662f\u4e0d\u662f\u6211\u4eec\u53ea\u8981\u6295\u8fd9\u51e0\u4e2a\u5934\u90e8\u5a92\u4f53\u6e20\u9053\u5c31\u53ef\u4ee5\u4e86\uff1f 2\uff09\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u9009\u62e9\u4e0d\u662f\u4e8c\u5143\u7684\uff0c\u591a\u6570\u7528\u6237\u90fd\u5b58\u5728\u91cd\u53e0 \u7a0d\u7b49\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u4e00\u4e0bDigtal\u5b98\u65b9\u53d1\u5e03\u7684\u8fd9\u7ec4\u6570\u636e\u3002 \u4f8b\u5982\uff0c\u5728\u5168\u740316\u81f364\u5c81\u7684\u7528\u6237\u4e2d\uff1a 82.5%\u7684TikTok\u7528\u6237\u4ecd\u7136\u6bcf\u6708\u4f7f\u7528Facebook\uff1b 84.3%\u7684Telegram\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528WhatsApp\uff1b 60.7%\u7684Snapchat\u7528\u6237\u6bcf\u4e2a\u6708\u4e5f\u4f7f\u7528Twitter\uff1b \u4e5f\u5c31\u610f\u5473\u7740\u8bb8\u591a\u793e\u4ea4\u5e73\u53f0\u7684\u7528\u6237\u5176\u5b9e\u662f\u91cd\u53e0\u7684\u3002 \u6b64\u5916\uff0c\u7531\u4e8e\u9690\u79c1\u653f\u7b56\u7684\u53d8\u5316\uff0c\u4e5f\u6fc0\u53d1\u4e86\u4e00\u5927\u6279\u5177\u6709\u5c40\u90e8\u533a\u57df\u4f18\u52bf\u7684\u4e2d\u5c0fDSP\u5a92\u4f53\u5d1b\u8d77\u3002\u5404\u56fd\u5bb6\u5730\u533a\u4e5f\u6709\u81ea\u5df1\u5f53\u5730\u6d41\u884c\u7684\u5a92\u4f53\uff0c\u6bd4\u5982\u97e9\u56fdLine\u3001\u8d8a\u5357\u7684zalo\u3001\u4fc4\u7f57\u65af\u7684VK\uff0c\u90fd\u503c\u5f97\u7814\u7a76\u3002 \u8bb8\u591a\u9884\u7b97\u6709\u9650\u7684\u5356\u5bb6\uff0c\u4ecd\u76f2\u76ee\u6267\u7740\u4e8e\u5927\u5a92\u4f53\uff0c\u800c\u4e0d\u53bb\u9488\u5bf9\u81ea\u5df1\u7684\u4ea7\u54c1\u53d7\u4f17\u548c\u63a8\u5e7f\u5730\u533a\u8fdb\u884c\u5206\u6790\uff0c\u8fd9\u6837\u4f1a\u62c9\u4f4e\u8f6c\u5316\u7387\u3002\u800c\u64c5\u957f\u591a\u5143\u5316\u7684\u5a92\u4f53\u7b56\u7565\u7684\u5356\u5bb6\u5219\u53ef\u4ee5\u907f\u5f00\u4e3b\u8981\u5a92\u4f53\u6d41\u91cf\u5cf0\u503c\uff0c\u624d\u80fd\u6709\u6548\u964d\u4f4e\u8425\u9500\u6210\u672c\u3002 \u9762\u5bf9\u8fd9\u4e48\u4e0d\u540c\u7ef4\u5ea6\u3001\u591a\u6837\u5316\u7684\u6d77\u5916\u5a92\u4f53\uff0c\u5982\u679c\u60a8\u8be5\u5982\u4f55\u9009\u62e9\uff0c\u5230\u5e95\u8981\u600e\u4e48\u4e70\uff0c\u4e70\u4ec0\u4e48\uff1f 04 \u603b \u7ed3 \u5982\u679c\u60a8\u60f3\u8981\u5b66\u4f1a\u600e\u4e48\u4e70\uff0c\u505a\u4e30\u5bcc\u7684\u5a92\u4f53\u7ec4\u5408\uff0c\u5f00\u6e90\u8282\u6d41\uff0c\u90a3\u4e48\u4e00\u4e2a\u53ef\u9760\u7684\u5168\u7403\u6d77\u5916\u6d41\u91cf\u4e00\u7ad9\u5f0f\u91c7\u4e70\u548c\u7ba1\u7406\u5e73\u53f0\u975e\u5e38\u91cd\u8981\u4e86\u3002 \u4e00\u4e2a\u597d\u7684\u5a92\u4f53\u5e73\u53f0\u5e94\u8be5\u64cd\u4f5c\u7b80\u5355\uff0c\u8ba9\u60a8\u8fc5\u901f\u5b9e\u73b0\u4e00\u952e\u5f00\u6237\u3001\u5728\u7ebf\u5145\u503c\u53ca\u7ed3\u7b97\uff1b\u80fd\u4e3a\u60a8\u63d0\u4f9b\u4e30\u5bcc\u591a\u6837\u7684\u5a92\u4f53\u8d44\u6e90\uff0c\u8ba9\u60a8\u5b8c\u6210\u8de8\u5e73\u53f0\u6d41\u91cf\u91c7\u4e70\uff1b\u5e76\u914d\u5907\u5a92\u4ecb\u57f9\u8bad\uff0c\u8ba9\u60a8\u968f\u65f6\u4e86\u89e3\u6700\u65b0\u8d44\u8baf\uff0c\u8c03\u6574\u4f18\u5316\u5e7f\u544a\uff1b\u540c\u65f6\u805a\u5408\u591a\u79cd\u6d41\u91cf\u6570\u636e\u7ba1\u7406\u770b\u677f\uff0c\u8ba9\u60a8\u7ba1\u7406\u6e38\u5203\u6709\u4f59\u3002 \u800c\u8fd9\u6b63\u662f\u6211\u4eec\u6253\u9020WeMedia\u5a92\u4ecb\u7ba1\u5bb6\u7684\u521d\u8877\u3002"},"aioseo_meta_data":{"post_id":"16980","title":null,"description":null,"keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"limit_modified_date":false,"created":"2023-05-18 10:35:46","updated":"2026-08-03 13:42:22","primary_term":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":{"id":"#aioseo-article-6a702b2350d40","slug":"article","graphName":"Article","label":"\u6587\u7ae0","properties":{"type":"BlogPosting","name":"#post_title","headline":"#post_title","description":"#post_excerpt","image":"","keywords":"","author":{"name":"#author_name","url":"#author_url"},"dates":{"include":true,"datePublished":"","dateModified":""}}},"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.wezonet.com\/en\" title=\"\u4e3b\u9801\">\u4e3b\u9801<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.wezonet.com\/en\/category\/dry-goods\/\" title=\"\u8fd0\u8425\u5e72\u8d27\">\u8fd0\u8425\u5e72\u8d27<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t\u5a92\u4ecb\u5c0f\u8bfe\u5802 | \u6d77\u5916\u63a8\u5e7f\u5230\u5e95\u600e\u4e48\u505a\uff1f2023\u5e74\u6700\u65b0\u8d8b\u52bf\u62a2\u5148\u770b\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"\u4e3b\u9801","link":"https:\/\/www.wezonet.com\/en"},{"label":"\u8fd0\u8425\u5e72\u8d27","link":"https:\/\/www.wezonet.com\/en\/category\/dry-goods\/"},{"label":"\u5a92\u4ecb\u5c0f\u8bfe\u5802 | \u6d77\u5916\u63a8\u5e7f\u5230\u5e95\u600e\u4e48\u505a\uff1f2023\u5e74\u6700\u65b0\u8d8b\u52bf\u62a2\u5148\u770b","link":"https:\/\/www.wezonet.com\/en\/%e5%aa%92%e4%bb%8b%e5%b0%8f%e8%af%be%e5%a0%82-%e6%b5%b7%e5%a4%96%e6%8e%a8%e5%b9%bf%e5%88%b0%e5%ba%95%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9f2023%e5%b9%b4%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf%e6%8a%a2\/"}],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/posts\/16980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/comments?post=16980"}],"version-history":[{"count":0,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/posts\/16980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/media\/16984"}],"wp:attachment":[{"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/media?parent=16980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/categories?post=16980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/tags?post=16980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}