{"id":16969,"date":"2023-05-12T16:22:23","date_gmt":"2023-05-12T08:22:23","guid":{"rendered":"https:\/\/www.wezonet.com\/?p=16969"},"modified":"2023-05-12T16:23:03","modified_gmt":"2023-05-12T08:23:03","slug":"google-analytics-4%e5%8d%87%e7%ba%a7%e5%80%92%e8%ae%a1%e6%97%b6%ef%bc%8c%e6%89%8b%e6%8a%8a%e6%89%8b%e6%95%99%e4%bd%a0%e5%9b%9b%e6%ad%a5%e5%ae%8c%e6%88%90ua-ga4%e8%bf%81%e7%a7%bb","status":"publish","type":"post","link":"https:\/\/www.wezonet.com\/en\/google-analytics-4%e5%8d%87%e7%ba%a7%e5%80%92%e8%ae%a1%e6%97%b6%ef%bc%8c%e6%89%8b%e6%8a%8a%e6%89%8b%e6%95%99%e4%bd%a0%e5%9b%9b%e6%ad%a5%e5%ae%8c%e6%88%90ua-ga4%e8%bf%81%e7%a7%bb\/","title":{"rendered":"Google Analytics 4\u5347\u7ea7\u5012\u8ba1\u65f6\uff0c\u624b\u628a\u624b\u6559\u4f60\u56db\u6b65\u5b8c\u6210UA-GA4\u8fc1\u79fb"},"content":{"rendered":"<p data-pm-slice=\"0 0 []\">\u5982\u679c\u60a8\u73b0\u5728\u8fd8\u5728\u4f7f\u7528Google Analytics Universal\uff0c\u60a8\u53ef\u80fd\u8981\u6ce8\u610f\u4e86\uff0c\u8c37\u6b4c\u6b63\u5f0f\u5ba3\u5e03<\/p>\n<blockquote><p>2023\u5e747\u67081\u65e5\u8d77\uff0c\u6807\u51c6Universal Analytics\u5a92\u4f53\u8d44\u6e90\u5c06\u4e0d\u518d\u5904\u7406\u6570\u636e\u3002\u57282023\u5e747\u67081\u65e5\u4e4b\u540e\u7684\u4e00\u6bb5\u65f6\u95f4\u5185\uff0c\u60a8\u4ecd\u7136\u53ef\u4ee5\u67e5\u770bUniversal Analytics\u62a5\u544a\u3002\u4f46\u662f\uff0c\u65b0\u6570\u636e\u53ea\u4f1a\u4f20\u5165Google Analytics\uff08\u5206\u6790\uff094\u5a92\u4f53\u8d44\u6e90\u3002\u8fd9\u610f\u5473\u7740\u5728Google ads\u4e2d\u5bfc\u5165\u7684UA\u8f6c\u5316\u4e8b\u4ef6\u548c\u53d7\u4f17\u5217\u8868\u90fd\u5c06\u5931\u6548\uff0c\u9020\u6210\u6570\u636e\u4e22\u5931\u4ece\u800c\u5f71\u54cd\u5e7f\u544a\u7684\u6295\u653e\u3002\u6700\u597d\u7684\u505a\u6cd5\u662f\u5efa\u8bae\u5e7f\u544a\u4e3b\uff0c\u7acb\u5373\u5f00\u542fGA4\u4e0eUA\u5e76\u884c\u4e00\u6bb5\u65f6\u95f4\uff0c\u719f\u6089\u4e24\u8005\u7684\u5dee\u5f02\u6700\u7ec8\u5b9e\u73b0\u65e0\u7f1d\u8854\u63a5\u3002<\/p><\/blockquote>\n<p>\u90a3\u4e48\u9664\u4e86\u6211\u4eec\u719f\u77e5\u7684\u529f\u80fd\u4e4b\u5916\uff0cGA4(Google Analytics 4\u540e\u7eed\u7b80\u79f0\u4e3aGA4\uff09\u8fd8\u6709\u4ec0\u4e48\u65b0\u53d8\u5316\u503c\u5f97\u5173\u6ce8\u5462\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ece2005\u5e74Google\u6536\u8d2dUrchin\uff0cGoogle Analytics\u5386\u7ecf\u4e09\u6b21\u8fed\u4ee3\uff0c\u6700\u65b0\u7684GA4\u4e8e2020\u5e74\u6b63\u5f0f\u4e0a\u7ebf\uff0c\u65b0\u7248\u7684GA\u7b2c\u4e00\u6b21\u5b9e\u73b0\u4e86APP+Web Measurement\u7684\u7edf\u4e00\u3002<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=YzA0NDAxOGQzYmZlMDMwYjk5MDM5YjljNTViMzQ5YmMsMTY4Mzg3ODAwMzg3MQ==\" data-ic=\"false\" data-width=\"1\" data-height=\"1\" data-ic-uri=\"\"><\/div>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ZDc5YmMyN2Y0NjRlM2I4NTQ3MTliMjAwNzgxNWY5NzUsMTY4Mzg3ODAwMzg3MQ==\" data-ic=\"false\" data-width=\"831\" data-height=\"372\" data-ic-uri=\"\"><\/div>\n<p style=\"text-align: center;\">\u6765\u6e90\uff1aTureMetrics<\/p>\n<p style=\"text-align: center;\">\n<h1 style=\"text-align: center;\"><strong>1.<\/strong><strong>GA4\u7684\u56db\u5927\u4f18\u52bf<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<h3><strong>1.\u8de8\u8bbe\u5907\u5206\u6790<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>GA4\u771f\u6b63\u610f\u4e49\u4e0a\u5b9e\u73b0\u4e86APP+Web\u8de8\u6e20\u9053\u5f52\u56e0\u548c\u7528\u6237\u8bc6\u522b\u3002GA4\u9ed8\u8ba4\u4f7f\u7528Device ID\/Cookie ID\u914d\u5408Google Signal\u53bb\u805a\u5408\u7528\u6237\u7684\u884c\u4e3a\uff0c\u66f4\u9ad8\u6548\u5b9e\u73b0\u8de8\u5e73\u53f0\u6570\u636e\u5206\u6790\u3002\u800c\u4e14\u6700\u5f52\u56e0\u6a21\u578b\u4e0a\uff0cGA3\u9ed8\u8ba4Last-click\u5f52\u56e0\uff0c\u800cGA4\u652f\u6301DDA\uff0c\u57fa\u4e8e\u6570\u636e\u7684\u5f52\u56e0\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2.\u667a\u80fd<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\uff0cGA4\u5c06\u7528\u6237\u884c\u4e3a\u5206\u6790\u5904\u7406\u7684\u66f4\u52a0\u7ec6\u5316\u548c\u6e05\u6670\u3002\u4f8b\u5982\uff0c\u7535\u5546\u96f6\u552e\u884c\u4e1a\uff0c\u4eceLanding page\u5230\u8f6c\u5316\u6210\u529f\u9875\u662f\u4e00\u4e2a\u7cbe\u7ec6\u5316\u8fd0\u4f5c\u7684\u8fc7\u7a0b\uff0c\u6210\u6548\u5206\u6790\u548c\u4f18\u5316\u7684\u673a\u4f1a\u8574\u85cf\u5728\u8f6c\u5316\u94fe\u8def\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\u4e2d\u3002\u4ece\u8f6c\u5316\u7684\u524d\u4e2d\u540e\u671f\uff0c\u53ef\u4ee5\u66f4\u52a0\u7cbe\u51c6\u7684\u628a\u63e1\u7528\u6237\u884c\u4e3a\u7279\u5f81\uff0c\u4ece\u800c\u505a\u51fa\u9488\u5bf9\u6027\u7684\u4f18\u5316\u8c03\u6574\u3002\u8fd9\u91cc\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u65b0\u7248GA4\u7684\u9884\u6d4b\u529f\u80fd\uff0c\u80fd\u591f\u5e2e\u52a9\u6211\u4eec\u627e\u5230\u6f5c\u5728\u8f6c\u5316\/\u6d41\u5931\u7684\u53d7\u4f17\u4eba\u7fa4\uff0c\u5728\u6700\u5408\u9002\u7684\u65f6\u673a\u5708\u5b9a\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u53d7\u4f17\u4eba\u7fa4\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3.\u5f3a\u5927\u7684\u6570\u636e\u53ef\u89c6\u5316<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\u201c\u63a2\u7d22\u201d\u529f\u80fd\uff0c\u5305\u542b\u4e00\u7cfb\u5217\u9ad8\u7ea7\u5206\u6790\u65b9\u6cd5\uff0c\u8ba9\u60a8\u4e0d\u518d\u5c40\u9650\u4e8e\u6807\u51c6\u62a5\u544a\uff0c\u53ef\u4ee5\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u7528\u6237\u7684\u884c\u4e3a\u3002\u652f\u6301\u5bf9\u4e8e\u8f6c\u5316\u8def\u5f84\u5206\u6790\uff0c\u53d7\u4f17\u5206\u6790\uff0c\u5e76\u63d0\u4f9b\u4e30\u5bcc\u7684\u62a5\u8868\u6a21\u677f\uff0c\u6781\u5927\u5730\u7b80\u5316\u4e86\u6570\u636e\u642d\u5efa\u548c\u63d0\u53d6\u7684\u6d41\u7a0b\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=NGI2MTVhZWUyYTc2ZjZkOTcwZTVhNzQxZTY2YjRhNjAsMTY4Mzg3ODAwMzg3Mg==\" data-ic=\"false\" data-width=\"831\" data-height=\"342\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<h3><strong>4.\u4f18\u5316Google Ads<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>GA4\u4e0eGoogle Ads\u6df1\u5ea6\u96c6\u6210\uff0c\u53ef\u4ee5\u5c06\u9ad8\u8d28\u91cf\u6570\u636e\u56de\u9988\u7ed9Google Ads\uff0c\u63d0\u5347\u673a\u5668\u5b66\u4e60\u7684\u6548\u7387\uff0c\u4ece\u800c\u4f18\u5316\u6211\u4eec\u7684\u5e7f\u544a\u8868\u73b0\u3002<\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: center;\"><strong>2.<\/strong><strong>UA\u2014GA4\u8fc1\u79fb\u6b65\u9aa4<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u8bb2\u4e86\u8fd9\u4e48\u591aGA4\u7684\u4f18\u52bf\uff0c\u4e0b\u9762\u6559\u5927\u5bb6\u56db\u4e2a\u6b65\u9aa4\uff0c\u5feb\u901f\u5b8c\u6210UA\u5230GA4\u7684\u8fc1\u79fb\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>1.\u521b\u5efaGA4\u5a92\u4f53\u8d44\u6e90<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4><strong>1.1\u521b\u5efa\u5a92\u4f53\u8d44\u6e90<\/strong><\/h4>\n<p>\u8f6c\u5230\u60a8\u7684Google Analytics\uff08\u5206\u6790\uff09\u5e10\u53f7\u7684\u201c\u7ba1\u7406\u201d\u9875\u9762\uff0c\u5728\u201c\u5a92\u4f53\u8d44\u6e90\u201d\u5217\u4e2d\u521b\u5efa\u65b0\u7684\u5a92\u4f53\u8d44\u6e90\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ODEwYmUzOTcxZjZkMWZhMmVhZmZiZWNjZTI4MzM2MGYsMTY4Mzg3ODAwMzg3Mg==\" data-ic=\"false\" data-width=\"831\" data-height=\"348\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<h4><strong>1.2\u8bbe\u7f6e\u5a92\u4f53\u8d44\u6e90\u4fe1\u606f<\/strong><\/h4>\n<p>\u2022\u6dfb\u52a0\u8d44\u6e90\u540d\u79f0\uff1b<\/p>\n<p>\u2022\u8bbe\u7f6e\u65f6\u533a\uff1b<\/p>\n<p>\u2022\u8bbe\u7f6e\u4f7f\u7528\u5e01\u79cd\uff1b<\/p>\n<p>\u2022\u9009\u62e9\u5bf9\u5e94\u7684\u4e1a\u52a1\u4fe1\u606f\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=NzEyYWRmZTgzNDNmNjk0YzQxM2YzZmQzMWU5ZDgzMTQsMTY4Mzg3ODAwMzg3Mg==\" data-ic=\"false\" data-width=\"831\" data-height=\"559\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<h3><strong>2.\u6570\u636e\u6d41<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4><strong>2.1\u521b\u5efa\u6570\u636e\u6d41<\/strong><\/h4>\n<p>\u5728\u201c\u5a92\u4f53\u8d44\u6e90\u201d\u5217\u4e2d\u7684\u201c\u6570\u636e\u6d41\u201d\u4e0b\uff0c\u4e3a\u7f51\u7ad9\u548c\u5e94\u7528\u5206\u522b\u521b\u5efa\u6570\u636e\u6d41\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=M2JjMWFkNzhiMWM3MWMzNjY0NmQ0ODk0N2Q3ZTU4YjUsMTY4Mzg3ODAwMzg3Mg==\" data-ic=\"false\" data-width=\"831\" data-height=\"226\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<h4><strong>2.2\u8bbe\u7f6e\u6570\u636e\u6d41\uff08\u7f51\u7ad9\uff09<\/strong><\/h4>\n<p>\u2022\u586b\u5199\u7f51\u7ad9\u7f51\u5740\uff1b<\/p>\n<p>\u2022\u8bbe\u7f6e\u6570\u636e\u6d41\u540d\u79f0\uff1b<\/p>\n<p>\u2022\u589e\u5f3a\u578b\u8861\u91cf\u914d\u7f6e\uff08\u9ed8\u8ba4\u90fd\u52fe\u9009\uff0c\u53ef\u6839\u636e\u81ea\u8eab\u8fdb\u884c\u8bbe\u7f6e\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=N2NhZmY2ZjVlZGUzZjlmYmVlMGFhZWJiMDUzZTA2ZWIsMTY4Mzg3ODAwMzg3Mg==\" data-ic=\"false\" data-width=\"831\" data-height=\"359\" data-ic-uri=\"\"><\/div>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=NjBlMmNhODQ5NGEyOWFhMWZmMThhZjA3ZmIxNDNmNWEsMTY4Mzg3ODAwMzg3Mg==\" data-ic=\"false\" data-width=\"831\" data-height=\"386\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<h3><strong>3.\u5b89\u88c5GA4<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4><strong>3.1\u624b\u52a8\u6dfb\u52a0Google\u4ee3\u7801\u5b89\u88c5<\/strong><\/h4>\n<p>\u6253\u5f00\u6570\u636e\u6d41\u2014\u2014\u70b9\u51fbGoogle\u4ee3\u7801\u4e2d\u7684\u67e5\u770b\u4ee3\u7801\u8bf4\u660e\u2014\u2014\u70b9\u51fb\u624b\u52a8\u6dfb\u52a0\u6807\u7b7e\uff0c\u590d\u5236\u4ee3\u7801\u2014\u2014\u7c98\u8d34\u81f3\u7f51\u7ad9\u4ee3\u7801\u7684\u6807\u7b7e\u4e2d\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=YTRjOWRkMDIzOTkyZGRjZTg0YjNhNjdiNmVhNmViM2MsMTY4Mzg3ODAwMzg3Mg==\" data-ic=\"false\" data-width=\"831\" data-height=\"464\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<h4><strong>3.2\u901a\u8fc7GTM\u5b89\u88c5\uff08\u5df2\u5c06gtm\u4ee3\u7801\u5b89\u88c5\u5728\u7f51\u7ad9\u4e0a\uff09<\/strong><\/h4>\n<p>\u6253\u5f00GTM\u2014\u2014\u70b9\u51fb\u4ee3\u7801\uff08tag\uff09\u2014\u2014\u65b0\u5efatag\u2014\u2014\u4ee3\u7801\u914d\u7f6e\uff08\u9009\u62e9Goog leanalytics\uff1aGA4\u914d\u7f6e\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=NzU0ODFlMWNiODhhYzdmMDgzZmNiMjkzZGI0YjVhNDksMTY4Mzg3ODAwMzg3Mg==\" data-ic=\"false\" data-width=\"831\" data-height=\"539\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<h4><strong>3.3\u901a\u8fc7GTM\u5b89\u88c5<\/strong><\/h4>\n<p>\u2022\u547d\u540d\u4ee3\u7801\uff1b<\/p>\n<p>\u2022\u590d\u5236GA4\u6570\u636e\u6d41\u4e2d\u7684\u8861\u91cfID\uff1b<\/p>\n<p>\u2022\u7c98\u8d34\u5728GTM\u4ee3\u7801\u914d\u7f6e\u7684\u8861\u91cfID\u4e0a\uff1b<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ZTdmMTRkNzFjZGRhMDVmZGYxYzcxMGIzMjc4MWNkYzIsMTY4Mzg3ODAwMzg3Mg==\" data-ic=\"false\" data-width=\"831\" data-height=\"394\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<p>\u2022\u6dfb\u52a0\u89e6\u53d1\u6761\u4ef6\u2014\u2014\u9009\u62e9\u6240\u6709\u9875\u9762\u6d4f\u89c8\u2014\u2014\u4fdd\u5b58\u4ee3\u7801\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=YzBlNjdiNmEzMjgyYmU5NDNjOGRhNTAzNTM0NGM3NWUsMTY4Mzg3ODAwMzg3Mg==\" data-ic=\"false\" data-width=\"1\" data-height=\"1\" data-ic-uri=\"\"><\/div>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=MjcyYjk1MzQ5NzY1N2UyYjJjNmM5ODNjMGExNDA3ZmMsMTY4Mzg3ODAwMzg3Mw==\" data-ic=\"false\" data-width=\"831\" data-height=\"399\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<h4><strong>3.4 Shopify Google\u9500\u552e\u6e20\u9053\u5173\u8054\u5b89\u88c5<\/strong><\/h4>\n<p>\u2022\u6253\u5f00Shopify\u540e\u53f0\u2014\u2014\u9009\u62e9\u300c\u5728\u7ebf\u5546\u5e97\u300d\u4e2d\u7684\u300c\u504f\u597d\u8bbe\u7f6e\u300d\u2014\u2014\u627e\u5230Google Analytics\u2014\u2014\u70b9\u51fb\u7ba1\u7406\u50cf\u7d20\u4ee3\u7801\u2014\u2014\u5b89\u88c5Google\u9500\u552e\u6e20\u9053\uff1b<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=MjNmNzQ1ZjY1MGI4Y2E0OTZiYWUwN2I2ZDU0OGI0ZWUsMTY4Mzg3ODAwMzg3Mw==\" data-ic=\"false\" data-width=\"831\" data-height=\"359\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<p>\u2022\u6253\u5f00Google\u9500\u552e\u6e20\u9053\u2014\u2014\u5173\u8054\u60a8\u7684Google\u8d26\u53f7\u2014\u2014\u6210\u529f\u5173\u8054\u2014\u2014\u5173\u8054\u7684\u6307\u5b9a\u7684\u5a92\u4f53\u8d44\u6e90\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=M2YwZmI4OWYwYjVjYTRiZWYyYmFjYjMxY2M4MGI5NGEsMTY4Mzg3ODAwMzg3Mw==\" data-ic=\"false\" data-width=\"831\" data-height=\"349\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<h4><strong>3.5Wordpress Site kit\u5b89\u88c5<\/strong><\/h4>\n<p>\u2022\u6253\u5f00Wordpress\u7f51\u7ad9\u540e\u53f0\u2014\u2014\u70b9\u51fb\u5b89\u88c5\u63d2\u4ef6\u2014\u2014\u641c\u7d22Site kit\u3001\u5b89\u88c5Site kit\u63d2\u4ef6\u2014\u2014\u6253\u5f00Site kit\uff1b<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ODE1ODIxZmE4YjE1ODBiNGYwNWVlMGZhNzJjMGIzNTUsMTY4Mzg3ODAwMzg3Mw==\" data-ic=\"false\" data-width=\"831\" data-height=\"385\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<p>\u2022\u6253\u5f00Site kit\u2014\u2014\u901a\u8fc7\u8c37\u6b4c\u8d26\u53f7\u767b\u5f55\u2014\u2014\u6309\u7167\u6b65\u9aa4\u5b8c\u6210\u767b\u9646\u64cd\u4f5c\u2014\u2014\u6253\u5f00Site kit\u7684\u8bbe\u7f6e\u2014\u2014\u9009\u62e9\u8fde\u63a5\u66f4\u591a\u670d\u52a1\u2014\u2014\u8bbe\u7f6eAnalytics\uff1b<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=NzUwNzI4Y2Y5MDg1MGI0ZTkxODIxMmJhZTFjMzhiYWEsMTY4Mzg3ODAwMzg3Mw==\" data-ic=\"false\" data-width=\"831\" data-height=\"540\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<p>\u2022\u5173\u8054\u8d26\u53f7\u2014\u2014\u9009\u62e9\u5217\u51fa\u7684\u8d26\u53f7\u3001\u5c5e\u6027\u7b49\u4fe1\u606f\u2014\u2014\u70b9\u51fb\u914d\u7f6eAnalytics\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ZDExNWRhOTdlNzQ2YTlhN2FlYzQxNGFmYWJmMjI4ZWEsMTY4Mzg3ODAwMzg3Mw==\" data-ic=\"false\" data-width=\"831\" data-height=\"480\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<h3><strong>4.\u5173\u8054Google Ads<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4><strong>4.1\u901a\u8fc7Universal Analytics\u5bfc\u5165Google Ads<\/strong><\/h4>\n<p>GA4\u4e2d\u300c\u7ba1\u7406\u300d\u2014\u2014\u300c\u8bbe\u7f6e\u52a9\u7406\u300d\u2014\u2014\u300cGoogle Ads\u300d\u2014\u2014\u300c\u5173\u8054\u5230Google Ads\u300d\u2014\u2014\u300c\u64cd\u4f5c\u300d\u2014\u2014\u300c\u4eceUniversal Analytics\u5bfc\u5165\u300d\u2014\u2014\u300c\u9009\u62e9Ads\u300d\u2014\u2014\u300c\u5bfc\u5165\u6240\u9009\u7684Ads\u5173\u8054\u300d\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=MzYyMmRkZmQ5ZjQ4ZDlkZTk4ZjJkM2FmOWZkMTA1NTEsMTY4Mzg3ODAwMzg3Mw==\" data-ic=\"false\" data-width=\"831\" data-height=\"201\" data-ic-uri=\"\"><\/div>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=YTFkZWU2M2MzY2NhMzQ3MDgxMWE4OWE0ZDVhN2YxZjksMTY4Mzg3ODAwMzg3Mw==\" data-ic=\"false\" data-width=\"831\" data-height=\"259\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<h4><strong>4.2\u901a\u8fc7\u300c\u4ea7\u54c1\u5173\u8054\u300d\u7684\u300cGoogle Ads\u5173\u8054\u300d<\/strong><\/h4>\n<p>GA4\u4e2d\u300c\u7ba1\u7406\u300d\u2014\u2014\u300c\u4ea7\u54c1\u5173\u8054\u300d\u2014\u2014\u300cGoogle Ads\u5173\u8054\u300d\u2014\u2014\u70b9\u51fb\u300c\u5173\u8054\u300d\u2014\u2014\u300c\u9009\u62e9Google Ads\u8d26\u53f7\u300d\u2014\u2014\u300c\u52fe\u9009\u5173\u8054\u7684Ads\u8d26\u53f7\u300d\u2014\u2014\u70b9\u51fb\u300c\u786e\u8ba4\u300d\u2014\u2014\u70b9\u51fb\u300c\u4e0b\u4e00\u6b65\u300d\u8fdb\u884c\u300c\u914d\u7f6e\u8bbe\u7f6e\u300d\u2014\u2014\u70b9\u51fb\u300c\u63d0\u4ea4\u300d\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=MmNkNzgzMDU4ZDM5MmUwY2JiMDcyZWQxMzczNjIyZmUsMTY4Mzg3ODAwMzg3Mw==\" data-ic=\"false\" data-width=\"831\" data-height=\"127\" data-ic-uri=\"\"><\/div>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ODAwNDEyZDE1NTA1MTViNmZiNmYyZjYzNDQzOWJlMzQsMTY4Mzg3ODAwMzg3Mw==\" data-ic=\"false\" data-width=\"831\" data-height=\"384\" data-ic-uri=\"\"><\/div>\n<p>&nbsp;<\/p>\n<p>\u4eca\u5929\u5173\u4e8eGA4\u7684\u5206\u4eab\u5c31\u5230\u8fd9\u91cc\uff0c\u5e0c\u671b\u8fd8\u6ca1\u6709\u5f00\u59cb\u7684\u5c0f\u4f19\u4f34\u5c3d\u5feb\u5b8c\u6210\u90e8\u7f72\u54e6~\u5173\u6ce8\u6211\u4eec\uff08\u5a92\u4ecb\u7ba1\u5bb6\u516c\u4f17\u53f7\uff09\uff0c\u83b7\u53d6\u66f4\u591a\u5173\u4e8eGA4\u8f6c\u5316\u548c\u53d7\u4f17\u8fc1\u79fb\u914d\u7f6e\u7684\u5185\u5bb9\uff0c\u56de\u590d\u201cGA4\u201d\u5373\u53ef\u9886\u53d6\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7ef4\u5353\u65d7\u4e0b\u81ea\u7814\u7684\u5168\u7403\u4f18\u8d28\u6d41\u91cf\u4e00\u7ad9\u5f0f\u91c7\u4e70\u548c\u5a92\u4ecb\u670d\u52a1\u5e73\u53f0\u2014\u2014WeMedia\u5a92\u4ecb\u7ba1\u5bb6\uff0c\u5229\u7528Adtech\u3001Martech\u53caAI\u4eba\u5de5\u667a\u80fd\u6280\u672f\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u8fdb\u4e00\u6b65\u5b9e\u73b0\u8425\u9500\u81ea\u52a8\u5316\u3002\u5982\u679c\u60a8\u5df2\u7ecf\u5728\u4f7f\u7528WeMedia\u5a92\u4ecb\u7ba1\u5bb6\uff0c\u6b22\u8fce\u7559\u4e0b\u60a8\u7684\u771f\u5b9e\u611f\u53d7\uff0c\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u8bd5\u8fc7\uff0c\u6b22\u8fce\u4f7f\u7528\uff01\u4e00\u952e\u5f00\u542f\u60a8\u7684\u51fa\u6d77\u4e4b\u65c5\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u679c\u60a8\u73b0\u5728\u8fd8\u5728\u4f7f\u7528Google Analytics Universal\uff0c\u60a8\u53ef\u80fd\u8981\u6ce8\u610f\u4e86\uff0c\u8c37\u6b4c\u6b63\u5f0f\u5ba3\u5e03 2023\u5e747\u67081\u65e5\u8d77\uff0c\u6807\u51c6Universal Analytics\u5a92\u4f53\u8d44\u6e90\u5c06\u4e0d\u518d\u5904\u7406\u6570\u636e\u3002\u57282023\u5e747\u67081\u65e5\u4e4b\u540e\u7684\u4e00\u6bb5\u65f6\u95f4\u5185\uff0c\u60a8\u4ecd\u7136\u53ef\u4ee5\u67e5\u770bUniversal Analytics\u62a5\u544a\u3002\u4f46\u662f\uff0c\u65b0\u6570\u636e\u53ea\u4f1a\u4f20\u5165Google Analytics\uff08\u5206\u6790\uff094\u5a92\u4f53\u8d44\u6e90\u3002\u8fd9\u610f\u5473\u7740\u5728Google ads\u4e2d\u5bfc\u5165\u7684UA\u8f6c\u5316\u4e8b\u4ef6\u548c\u53d7\u4f17\u5217\u8868\u90fd\u5c06\u5931\u6548\uff0c\u9020\u6210\u6570\u636e\u4e22\u5931\u4ece\u800c\u5f71\u54cd\u5e7f\u544a\u7684\u6295\u653e\u3002\u6700\u597d\u7684\u505a\u6cd5\u662f\u5efa\u8bae\u5e7f\u544a\u4e3b\uff0c\u7acb\u5373\u5f00\u542fGA4\u4e0eUA\u5e76\u884c\u4e00\u6bb5\u65f6\u95f4\uff0c\u719f\u6089\u4e24\u8005\u7684\u5dee\u5f02\u6700\u7ec8\u5b9e\u73b0\u65e0\u7f1d\u8854\u63a5\u3002 \u90a3\u4e48\u9664\u4e86\u6211\u4eec\u719f\u77e5\u7684\u529f\u80fd\u4e4b\u5916\uff0cGA4(Google Analytics 4\u540e\u7eed\u7b80\u79f0\u4e3aGA4\uff09\u8fd8\u6709\u4ec0\u4e48\u65b0\u53d8\u5316\u503c\u5f97\u5173\u6ce8\u5462\uff1f &nbsp; \u4ece2005\u5e74Google\u6536\u8d2dUrchin\uff0cGoogle Analytics\u5386\u7ecf\u4e09\u6b21\u8fed\u4ee3\uff0c\u6700\u65b0\u7684GA4\u4e8e2020\u5e74\u6b63\u5f0f\u4e0a\u7ebf\uff0c\u65b0\u7248\u7684GA\u7b2c\u4e00\u6b21\u5b9e\u73b0\u4e86APP+Web Measurement\u7684\u7edf\u4e00\u3002 \u6765\u6e90\uff1aTureMetrics 1.GA4\u7684\u56db\u5927\u4f18\u52bf &nbsp; 1.\u8de8\u8bbe\u5907\u5206\u6790 &nbsp; GA4\u771f\u6b63\u610f\u4e49\u4e0a\u5b9e\u73b0\u4e86APP+Web\u8de8\u6e20\u9053\u5f52\u56e0\u548c\u7528\u6237\u8bc6\u522b\u3002GA4\u9ed8\u8ba4\u4f7f\u7528Device ID\/Cookie ID\u914d\u5408Google Signal\u53bb\u805a\u5408\u7528\u6237\u7684\u884c\u4e3a\uff0c\u66f4\u9ad8\u6548\u5b9e\u73b0\u8de8\u5e73\u53f0\u6570\u636e\u5206\u6790\u3002\u800c\u4e14\u6700\u5f52\u56e0\u6a21\u578b\u4e0a\uff0cGA3\u9ed8\u8ba4Last-click\u5f52\u56e0\uff0c\u800cGA4\u652f\u6301DDA\uff0c\u57fa\u4e8e\u6570\u636e\u7684\u5f52\u56e0\u3002 &nbsp; 2.\u667a\u80fd &nbsp; \u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\uff0cGA4\u5c06\u7528\u6237\u884c\u4e3a\u5206\u6790\u5904\u7406\u7684\u66f4\u52a0\u7ec6\u5316\u548c\u6e05\u6670\u3002\u4f8b\u5982\uff0c\u7535\u5546\u96f6\u552e\u884c\u4e1a\uff0c\u4eceLanding page\u5230\u8f6c\u5316\u6210\u529f\u9875\u662f\u4e00\u4e2a\u7cbe\u7ec6\u5316\u8fd0\u4f5c\u7684\u8fc7\u7a0b\uff0c\u6210\u6548\u5206\u6790\u548c\u4f18\u5316\u7684\u673a\u4f1a\u8574\u85cf\u5728\u8f6c\u5316\u94fe\u8def\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\u4e2d\u3002\u4ece\u8f6c\u5316\u7684\u524d\u4e2d\u540e\u671f\uff0c\u53ef\u4ee5\u66f4\u52a0\u7cbe\u51c6\u7684\u628a\u63e1\u7528\u6237\u884c\u4e3a\u7279\u5f81\uff0c\u4ece\u800c\u505a\u51fa\u9488\u5bf9\u6027\u7684\u4f18\u5316\u8c03\u6574\u3002\u8fd9\u91cc\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u65b0\u7248GA4\u7684\u9884\u6d4b\u529f\u80fd\uff0c\u80fd\u591f\u5e2e\u52a9\u6211\u4eec\u627e\u5230\u6f5c\u5728\u8f6c\u5316\/\u6d41\u5931\u7684\u53d7\u4f17\u4eba\u7fa4\uff0c\u5728\u6700\u5408\u9002\u7684\u65f6\u673a\u5708\u5b9a\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u53d7\u4f17\u4eba\u7fa4\u3002 &nbsp; 3.\u5f3a\u5927\u7684\u6570\u636e\u53ef\u89c6\u5316 &nbsp; \u201c\u63a2\u7d22\u201d\u529f\u80fd\uff0c\u5305\u542b\u4e00\u7cfb\u5217\u9ad8\u7ea7\u5206\u6790\u65b9\u6cd5\uff0c\u8ba9\u60a8\u4e0d\u518d\u5c40\u9650\u4e8e\u6807\u51c6\u62a5\u544a\uff0c\u53ef\u4ee5\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u7528\u6237\u7684\u884c\u4e3a\u3002\u652f\u6301\u5bf9\u4e8e\u8f6c\u5316\u8def\u5f84\u5206\u6790\uff0c\u53d7\u4f17\u5206\u6790\uff0c\u5e76\u63d0\u4f9b\u4e30\u5bcc\u7684\u62a5\u8868\u6a21\u677f\uff0c\u6781\u5927\u5730\u7b80\u5316\u4e86\u6570\u636e\u642d\u5efa\u548c\u63d0\u53d6\u7684\u6d41\u7a0b\u3002 &nbsp; &nbsp; 4.\u4f18\u5316Google Ads &nbsp; GA4\u4e0eGoogle Ads\u6df1\u5ea6\u96c6\u6210\uff0c\u53ef\u4ee5\u5c06\u9ad8\u8d28\u91cf\u6570\u636e\u56de\u9988\u7ed9Google Ads\uff0c\u63d0\u5347\u673a\u5668\u5b66\u4e60\u7684\u6548\u7387\uff0c\u4ece\u800c\u4f18\u5316\u6211\u4eec\u7684\u5e7f\u544a\u8868\u73b0\u3002 &nbsp; 2.UA\u2014GA4\u8fc1\u79fb\u6b65\u9aa4 &nbsp; &nbsp; \u8bb2\u4e86\u8fd9\u4e48\u591aGA4\u7684\u4f18\u52bf\uff0c\u4e0b\u9762\u6559\u5927\u5bb6\u56db\u4e2a\u6b65\u9aa4\uff0c\u5feb\u901f\u5b8c\u6210UA\u5230GA4\u7684\u8fc1\u79fb\u3002 &nbsp; 1.\u521b\u5efaGA4\u5a92\u4f53\u8d44\u6e90 &nbsp; 1.1\u521b\u5efa\u5a92\u4f53\u8d44\u6e90 \u8f6c\u5230\u60a8\u7684Google Analytics\uff08\u5206\u6790\uff09\u5e10\u53f7\u7684\u201c\u7ba1\u7406\u201d\u9875\u9762\uff0c\u5728\u201c\u5a92\u4f53\u8d44\u6e90\u201d\u5217\u4e2d\u521b\u5efa\u65b0\u7684\u5a92\u4f53\u8d44\u6e90\u3002 &nbsp; &nbsp; 1.2\u8bbe\u7f6e\u5a92\u4f53\u8d44\u6e90\u4fe1\u606f&hellip;<\/p>\n","protected":false},"author":1,"featured_media":16970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[46],"class_list":["post-16969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dry-goods","tag-google","entry","has-media"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/posts\/16969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/comments?post=16969"}],"version-history":[{"count":0,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/posts\/16969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/media\/16970"}],"wp:attachment":[{"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/media?parent=16969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/categories?post=16969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wezonet.com\/en\/wp-json\/wp\/v2\/tags?post=16969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}