{"id":15636,"date":"2022-11-01T16:12:05","date_gmt":"2022-11-01T08:12:05","guid":{"rendered":"https:\/\/www.wezonet.com\/?p=15636"},"modified":"2023-01-04T11:24:25","modified_gmt":"2023-01-04T03:24:25","slug":"%e8%90%a5%e9%94%80%e6%97%ba%e5%ad%a3%e6%9d%a5%e8%a2%ad%ef%bc%81%e5%a6%82%e4%bd%95%e9%80%89%e6%8b%a9%e5%90%88%e9%80%82%e7%9a%84%e5%b9%b3%e5%8f%b0%e8%bf%9b%e8%a1%8c%e7%ba%a2%e4%ba%ba%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/www.wezonet.com\/en\/%e8%90%a5%e9%94%80%e6%97%ba%e5%ad%a3%e6%9d%a5%e8%a2%ad%ef%bc%81%e5%a6%82%e4%bd%95%e9%80%89%e6%8b%a9%e5%90%88%e9%80%82%e7%9a%84%e5%b9%b3%e5%8f%b0%e8%bf%9b%e8%a1%8c%e7%ba%a2%e4%ba%ba%e8%90%a5%e9%94%80\/","title":{"rendered":"\u8425\u9500\u65fa\u5b63\u6765\u88ad\uff01\u5982\u4f55\u9009\u62e9\u5408\u9002\u7684\u5e73\u53f0\u8fdb\u884c\u7ea2\u4eba\u8425\u9500\uff1f"},"content":{"rendered":"<p data-track=\"1\" data-pm-slice=\"1 1 []\">\u8fd1\u671f\u56fd\u5185\u53cc\u5341\u4e00\u6b63\u5728\u5982\u706b\u5982\u8336\u7684\u8fdb\u884c\u4e2d\uff0c\u5fae\u535a\u4e0a\u51ed\u7a7a\u51fa\u73b0\u4e00\u6279\u201c\u674e\u4f73\u7426\u5973\u5b69\u201d\u548c\u201c\u7f57\u6c38\u6d69\u7537\u5b69\u201d\u3002\u8c01\u80fd\u60f3\u5230\uff0c\u4eca\u5e74\u53cc\u5341\u4e00\u6bd4\u674e\u4f73\u7426\u590d\u51fa\u66f4\u8ba9\u4eba\u60ca\u559c\u7684\u4f1a\u662f\u7f57\u6c38\u6d69\u7684\u6dd8\u5b9d\u9996\u79c0\u5462\uff1f<\/p>\n<p data-track=\"2\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ZTg2ZGJmMTgxZGI3NTdkMDVjYzIxYWE2MzBmZDczNmIsMTY2NzI5MDE1NjA0NA==\" data-ic=\"false\" data-width=\"907\" data-height=\"454\" data-ic-uri=\"\"><\/div>\n<p data-track=\"3\">\n<p style=\"text-align: center;\" data-track=\"4\">\u5fae\u535a\u70ed\u641c\u8bdd\u9898<\/p>\n<p data-track=\"5\">\n<p data-track=\"6\">\u629b\u5f00\u70ed\u641c\u4e0d\u8c08\uff0c\u674e\u4f73\u7426\u548c\u7f57\u6c38\u6d69\u6dd8\u5b9d\u53cc\u5341\u4e00\u7684\u4e1a\u7ee9\u4e5f\u771f\u7684\u7fa1\u715e\u65c1\u4eba\u3002\u6b64\u524d\u5c31\u6709\u5a92\u4f53\u8868\u793a\uff0c\u674e\u4f73\u7426\u9996\u65e5\u9500\u552e\u989d\u9ad8\u8fbe215\u4ebf\u5143\uff0c\u800c\u7f57\u6c38\u6d69\u76f4\u64ad\u95f4\u5e26\u8d27\u9500\u552e\u989d\u4e3a2.1\u4ebf\u5143\u3002\u4e0d\u8fc7\u7279\u522b\u6709\u610f\u601d\u7684\u662f\uff0c\u5bf9\u4e8e\u8fd9\u4e00\u6570\u636e\uff0c\u674e\u4f73\u7426\u3001\u7f57\u6c38\u6d69\u5374\u4ee5\u201c\u6570\u636e\u4e0d\u5b9e\u201d\u3001\u201c\u5546\u4e1a\u673a\u5bc6\u201d\u4e3a\u7531\u77e2\u53e3\u5426\u8ba4\uff0c\u540e\u7eed\u5b98\u65b9\u4e5f\u5e76\u672a\u5ba3\u5e03\u786e\u5207\u7684\u9500\u552e\u6570\u636e\u3002<\/p>\n<p data-track=\"7\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=MWMzNDIwODMxZDMzOTVlNWFhMjU3MjhlYTUwNzdiMWUsMTY2NzI5MDE1NjA0NA==\" data-ic=\"false\" data-width=\"907\" data-height=\"371\" data-ic-uri=\"\"><\/div>\n<p data-track=\"8\">\n<p data-track=\"9\">\u4e0d\u7ba1\u5982\u4f55\uff0c\u6b64\u6b21\u53cc\u5341\u4e00\u5e26\u8d27\u4e5f\u8ba9\u6211\u4eec\u518d\u6b21\u770b\u5230\u4e86\u7ea2\u4eba\u5728\u5927\u4fc3\u8425\u9500\u4e2d\u7684\u4f18\u52bf\u3002\u4ece\u56fd\u5185\u770b\u6d77\u5916\uff0c\u5f53\u72ec\u7acb\u7ad9\u9047\u5230\u6d41\u91cf\u74f6\u9888\u3001\u5e73\u53f0\u9690\u79c1\u4fdd\u62a4\u653f\u7b56\u52a0\u5f3a\u3001\u7ea2\u4eba\u79cd\u8349\u53ca\u793e\u4ea4\u7535\u5546\u6a21\u5f0f\u98ce\u9761\u5168\u7403\uff0c\u7ea2\u4eba\u8425\u9500\u81ea\u7136\u800c\u7136\u6210\u4e3a\u54c1\u724c\u7684\u9996\u9009\u3002\u4fd7\u8bdd\u8bf4\u201c\u597d\u9a6c\u914d\u597d\u978d\u201d\uff0c\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u90a3\u4e48\u591a\uff0c\u54c1\u724c\u5982\u4f55\u9009\u62e9\u5408\u9002\u7684\u5e73\u53f0\u8fdb\u884c\u7ea2\u4eba\u8425\u9500\u5462\uff1f<\/p>\n<p data-track=\"10\">\n<p data-track=\"11\"><strong>\u6d77\u5916\u4e3b\u8981\u793e\u5a92\u5e73\u53f0\u5206\u6790<\/strong><\/p>\n<p data-track=\"12\">\n<p data-track=\"13\"><strong>1.YouTube<\/strong><\/p>\n<p data-track=\"14\">\n<p data-track=\"15\">\n<p data-track=\"16\">\u5168\u7403\u5927\u7ea6\u670932.4%\u7684\u4eba\u5728\u4f7f\u7528YouTube\uff0c\u7537\u6027\u548c\u5973\u6027\u7528\u6237\u5206\u522b\u536053.9%\u548c46.1%\u3002YouTube\u5e7f\u544a\u81f3\u4eca\u53ef\u89e6\u8fbe\u5168\u740351.8%\u7684\u56fd\u5bb6\u548c\u5730\u533a\uff0c\u8986\u76d6\u4e86\u8d85\u8fc725\u4ebf\u7528\u6237\u3002\u622a\u81f32021\u5e74\uff0c\u5e7f\u544a\u8986\u76d6\u7528\u6237\u6570\u589e\u957f\u4e8611.9%\uff08+2.71 \u4ebf\u7528\u6237\uff09\u3002<\/p>\n<p data-track=\"17\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=MDNhZDQ4ODVhZTg4MDJkZmU2ZWY2MjljZGIwMjQ4ZmQsMTY2NzI5MDE1NjA0NA==\" data-ic=\"false\" data-width=\"907\" data-height=\"502\" data-ic-uri=\"\"><\/div>\n<p style=\"text-align: center;\" data-track=\"18\">\u6570\u636e\u6765\u6e90\uff1aInfluencer MarketingHub<\/p>\n<p data-track=\"19\">\n<p data-track=\"20\">YouTube\u7684\u7528\u6237\u5728\u89c2\u770bYouTube\u89c6\u9891\u5c31\u50cf\u6536\u770b\u7535\u89c6\u4e00\u6837\uff0c\u5c3d\u7ba1\u4f1a\u6709\u7528\u6237\u4f1a\u4e3b\u52a8\u5728\u8bc4\u8bba\u533a\u53d1\u8868\u81ea\u5df1\u7684\u8a00\u8bba\uff0c\u4f46\u5bf9\u5927\u591a\u6570\u4eba\u800c\u8a00\u793e\u4ea4\u5c5e\u6027\u76f8\u5bf9\u8f83\u5c11\u3002\u8fd9\u79cd\u8d8b\u52bf\u9020\u5c31\u4e86\u7537\u6027\u5343\u79a7\u4e00\u4ee3\u51e0\u4e4e\u5360\u6240\u6709YouTube\u89c2\u4f17\u7684\u4e94\u5206\u4e4b\u4e00\uff0c\u662f\u5973\u6027\u5343\u79a7\u4e00\u4ee3\u89c2\u4f17\u7684\u4e24\u500d\u591a\u3002<\/p>\n<p data-track=\"21\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ZDNlNzEyZjM4NmQ3MGRhYzVhNTVhNmNjMWIzZjVjYWUsMTY2NzI5MDE1NjA0NQ==\" data-ic=\"false\" data-width=\"907\" data-height=\"391\" data-ic-uri=\"\"><\/div>\n<p style=\"text-align: center;\" data-track=\"22\">\u6570\u636e\u6765\u6e90\uff1aHootsuite<\/p>\n<p style=\"text-align: center;\" data-track=\"23\">\n<p data-track=\"24\">\u5370\u5ea6\u4eba\u6700\u7231\u770bYouTube\u3002\u5370\u5ea6\u662fYouTube\u4f7f\u7528\u6700\u70ed\u95e8\u7684\u5730\u533a\uff0c\u62e5\u67094.67 \u4ebf\u7684YouTube\u7528\u6237\u3002\u4f46YouTube\u5e7f\u544a\u76ee\u524d\u4ec5\u8986\u76d637%\u768418\u5c81\u53ca\u4ee5\u4e0a\u5370\u5ea6\u6210\u5e74\u4eba\u3002\u5176\u6b21\uff0c\u5728\u7f8e\u56fd\u3001\u82f1\u56fd\u3001\u5fb7\u56fd\u3001\u65e5\u672c\u3001\u97e9\u56fd\u3001\u5df4\u897f\u3001\u897f\u73ed\u7259\u7b49\u5730\u533a\uff08\u4ee5\u4e0a\u6392\u540d\u4e0d\u5206\u5148\u540e\uff09\uff0cYouTube\u5e38\u5e38\u4f5c\u4e3a\u54c1\u724c\u8054\u52a8\u7ea2\u4eba\u8fdb\u884c\u5ba3\u53d1\u63a8\u5e7f\u6d3b\u52a8\u7684\u91cd\u8981\u5e73\u53f0\u3002<\/p>\n<p data-track=\"25\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=ZGM5NjFiMDQ3Y2U1ZGE2NGI0MDY5ZTgzOTM5MzUyMWEsMTY2NzI5MDE1NjA0NQ==\" data-ic=\"false\" data-width=\"907\" data-height=\"384\" data-ic-uri=\"\"><\/div>\n<p style=\"text-align: center;\" data-track=\"26\">\u6570\u636e\u6765\u6e90\uff1aHootsuite<\/p>\n<p style=\"text-align: center;\" data-track=\"27\">\n<p data-track=\"28\">YouTube\u662f\u539f\u521b\u89c6\u9891\u5185\u5bb9\u5e73\u53f0\uff0c\u8d8520\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237\uff0c410\u4e07\u4f18\u8d28KOL\uff0c\u5185\u5bb9\u4f18\u8d28\u3001\u53f7\u53ec\u529b\u5f3a\u3001\u63a8\u5e7f\u6548\u679c\u597d\u3001\u5185\u5bb9\u6c89\u6dc0\u53ef\u589e\u52a0\u6743\u91cd\u3002<\/p>\n<p data-track=\"29\">\n<p data-track=\"30\">\u5728\u8fd1\u4e00\u5e74\u6765\uff0c\u51fa\u6d77\u6e38\u620f\u5728\u51fa\u6d77\u6e38\u620f\u5728\u8425\u9500\u957f\u7ebf\u54c1\u724cIP\u4e2d\uff0c\u591a\u4e0e\u7ea2\u4eba\u8054\u52a8\uff0c\u53d1\u5e03\u76f8\u5173\u521b\u4f5c\u5e7f\u544a\u6216\u6d4b\u8bc4\u7c7b\u4e3b\u9898\u89c6\u9891\u3002\u800c\u57282022\u5e74YouTube\u5e73\u53f0\u5185\u5bb9\u6d41\u884c\u8d8b\u52bfTOP20\u4e2d\uff0c\u6e38\u620f\u7684\u6d41\u884c\u8d8b\u52bf\u4e5f\u5728\u4e0d\u65ad\u4e0a\u5347\u3002<\/p>\n<p data-track=\"31\">\n<p data-track=\"32\"><strong>2.Instagram<\/strong><\/p>\n<p data-track=\"33\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=YzI5OTY2MDZmMjA5NDIyZjI0MmFiYjBiZjc1MmMxNzYsMTY2NzI5MDE1NjA0NQ==\" data-ic=\"false\" data-width=\"907\" data-height=\"493\" data-ic-uri=\"\"><\/div>\n<p data-track=\"34\">\n<p data-track=\"35\">\u57282021\u5e74\u671f\u95f4\uff0c\u8d85\u8fc710\u4ebf\u65b0\u7528\u6237\u4e2d\u7684\u56db\u5206\u4e4b\u4e00\u52a0\u5165\u4e86Instagram\uff0c\u52302022\u5e74\u521d\uff0c\u8be5\u5e73\u53f0\u7684\u5168\u7403\u5e7f\u544a\u8986\u76d6\u9762\u5c06\u8fbe\u5230\u8fd115\u4ebf\u7528\u6237\u3002<\/p>\n<p data-track=\"36\">\n<p data-track=\"37\">\n<p data-track=\"38\">\n<p data-track=\"39\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=NTE3NGFhZDliNDQ2ZGYwMTJjOGU4MGU0ZGM2ZTUwZTMsMTY2NzI5MDE1NjA0NQ==\" data-ic=\"false\" data-width=\"706\" data-height=\"298\" data-ic-uri=\"\"><\/div>\n<p style=\"text-align: center;\" data-track=\"40\">\u6570\u636e\u6765\u6e90\uff1aHootsuite\u3001Influencer MarketingHub<\/p>\n<p data-track=\"41\">\n<p data-track=\"42\">Instagram\u7684\u4e3b\u6d41\u4eba\u7fa4\u96c6\u4e2d\u572825-34\u5c81\uff0c\u5176\u6b21\u662f18-24\u5c81\u3002\u8fd1\u671f\uff0c\u7531\u4e8eInstagram\u5728\u5370\u5ea6\u5730\u533a\u8fc5\u901f\u5d1b\u8d77\uff0c\u76ee\u524dInstagram\u7537\u5973\u5360\u6bd4\u5206\u522b\u4e3a50.7%\u548c49.3%\uff0c\u7537\u6027\u9010\u6e10\u6f14\u53d8\u6210\u4e86\u53d7\u7ea2\u4eba\u201c\u79cd\u8349\u201d\u8d2d\u4e70\u4e0b\u5355\u7684\u4e3b\u8981\u6d88\u8d39\u8005\u3002<\/p>\n<p data-track=\"43\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=YjBiOTk3Yzk3NzQ2NGY1Y2Q2MjI0ZmFiOTBiNjU3ZDMsMTY2NzI5MDE1NjA0NQ==\" data-ic=\"false\" data-width=\"898\" data-height=\"910\" data-ic-uri=\"\"><\/div>\n<p style=\"text-align: center;\" data-track=\"44\">\u6570\u636e\u6765\u6e90\uff1aInfluencer MarketingHub<\/p>\n<p style=\"text-align: center;\" data-track=\"45\">\n<p data-track=\"46\">2022\u5e74Instagram\u7f51\u7ea2\u6700\u5e38\u89c1\u7684\u5b9a\u4f4d\u662f\u751f\u6d3b\u65b9\u5f0f\u548c\u7f8e\u5986\uff0c\u8fd9\u4e0e\u8fd1\u4e9b\u5e74Instagram\u6838\u5fc3\u53d7\u4f17\u662f25-34\u5c81\u7684\u5973\u6027\u76f8\u5173\u3002\u8fd9\u7c7b\u578b\u535a\u4e3b\u901a\u8fc7\u5206\u4eab\u56fe\u7247\u3001\u89c6\u9891\u4ee5\u53ca\u5177\u6709\u89c6\u89c9\u8d28\u611f\u7684\u54c1\u724c\u5185\u5bb9\u5e7f\u544a\u6765\u5438\u5f15\u7528\u6237\u5173\u6ce8\u6240\u63a8\u5e7f\u7684\u4ea7\u54c1\u548c\u54c1\u724c\u3002<\/p>\n<p data-track=\"47\">\n<p data-track=\"48\"><strong>3.TikTok<\/strong><\/p>\n<p data-track=\"49\">\n<p data-track=\"50\">\n<p data-track=\"51\">TikTok\u7684\u5e7f\u544a\u8986\u76d6\u7387\u57283\u4e2a\u6708\u5185\u53ef\u589e\u52a06000\u4e07\u7528\u6237\u3002\u52302022\u5e74\u521d\uff0cTikTok\u5168\u7403\u5e7f\u544a\u8986\u76d6\u7387\u8fbe\u5230\u7ea68.85\u4ebf\u3002<\/p>\n<p data-track=\"52\">\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mp.toutiao.com\/mp\/agw\/article_material\/open_image\/get?code=MjEzYjJlYmJmYjBlNTY3MDlhOTc0YTRkYjk0YmM3MzEsMTY2NzI5MDE1NjA0NQ==\" data-ic=\"false\" data-width=\"838\" data-height=\"530\" data-ic-uri=\"\"><\/div>\n<p style=\"text-align: center;\" data-track=\"53\">\u6570\u636e\u6765\u6e90\uff1aInfluencer MarketingHub<\/p>\n<p data-track=\"54\">\n<p data-track=\"55\">TikTok\u5728\u6210\u7acb\u7684\u77ed\u77ed\u51e0\u5e74\u5185\uff0c\u5df2\u6210\u4e3a\u201cZ\u4e16\u4ee3\u201d\u7684\u4e92\u8054\u7f51\u6587\u5316\u548c\u793e\u4ea4\u4e92\u52a8\u7684\u4e3b\u8981\u5e73\u53f0\u3002\u622a\u6b622022\u5e74\uff0cTikTok\u5168\u7403\u8986\u76d6\u7528\u6237\u8d858\u4ebf\u3002TikTok\u5168\u7403\u53d7\u4f17\u7fa4\u4f53\u504f\u5411\u4e8e\u66f4\u5e74\u8f7b\u7684\u4eba\u7fa4\uff0c18\u81f324\u5c81\u7684\u7528\u6237\u5360\u8be5\u5e73\u53f018\u5c81\u53ca\u4ee5\u4e0a\u7684\u603b\u53d7\u4f17\u7fa4\u4f53\u7684\u8fd143%\u3002<\/p>\n<p data-track=\"56\">\n<p 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